how healthy and socially is the web? social media, bookmarking, networking, physiotherapy
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How healthy and socially is the web? Social media, bookmarking, networking, physiotherapy. Agenda About myself Social web in definition and growth Social web in automotive Social web in physiotherapy. Graduate TH Wildau in 2004 (Diplom) Graduate HTW Berlin in 2006 (M. Sc.) - PowerPoint PPT PresentationTRANSCRIPT
How healthy and socially is the web?Social media, bookmarking, networking, physiotherapy ...
Agenda • About myself
• Social web in definition and growth
• Social web in automotive
• Social web in physiotherapy
• Graduate TH Wildau in 2004 (Diplom)
• Graduate HTW Berlin in 2006 (M. Sc.)
• Consultant / Scrum Master for VW AG
• PhD Student @University of Potsdam
• XING and Skype Go, Facebook and Twitter No
What has happened?Where it goes?
The Social Web is a specified term for the World Wide Web [...]. The term is currently used to describe how people socialize or interact with each other throughout the Web [...].
(Wikipedia)
200520001995 2010
Development of the internet
1th phase: Getting inK
ILLER
AP
KEY M
OTIV
ATIO
N
ACCESS
Getting in and exploring the internet
80
100
120
140
160
200520001995 2010
Development of the internet
2nd phase: InformationINFORMATIONACCESS
Getting in and exploring the internet
Managing the vast amount of information
KILLE
R A
PK
EY M
OTIV
ATIO
N
"Every two days now we create as much information as we did from the dawn of civilization up until 2003" Eric Smith, Google
80
100
120
140
160
200520001995 2010
Development of the internet
3rd phase: Leaving tracesK
ILLER
AP
KEY M
OTIV
ATIO
N
SELF-EXPRESSIONINFORMATIONACCESS
Getting in and exploring the internet
Managing the vast amount of information
Leaving traces of yourself to present yourself
‘13 hours of content are uploaded to YouTube every minute.’ Steve Chen, founder Youtube
80
100
120
140
160
200520001995 2010
Development of the internet
4th phase: ParticipationK
ILLER
AP
KEY M
OTIV
ATIO
N
PARTICIPATIONINFORMATIONACCESS
Getting in and exploring the
internet
Managing the vast amount of
information
Connecting and interacting with
others
SELF-EXPRESSION
Leaving traces of yourself to
present yourself
80
100
120
140
160
Not just for techies – Social networking has become mainstream
Facebook is the 3rd biggest country in the world.
Ivy Bean, 104, Oldest Twitter User who has just died
Not just for kids – Digital is encompassing everybody
Seite 15
ASIA200m (+25%)
LATIN AMERICA53m (+33%)
NORTH AMERICA
131m (+9%)
MIDDLE EAST& AFRICA30m (+66%)
EUROPE165m (+35%)
Not just in the USSocial networking is a global phenomena.
World Telecommunication/ICT Development Report 2010
Million users (year on year change to 2008)
Seite 16
Spread word of mouth via the Stammtisch
4 20
Average amount of Stammtisch members
20
Tells in average 5 friends or family members
Seite 17
Spread word of mouth via Facebook
130 16,900
Average amount of Facebook friends
Social media has developed more quickly than any other media innovation
Facebook added 100 million users in less
than 9 months.
Seite 19
600 million queries a day120 million are about product
Hypertasking …
Sequential media consumption(One medium after the next one)
Convergent media consumption(Several mediums at the same time)
8
10
12
14
16
18
20
22
NEWSPAPER
RADIO
ONLINE
OUTDOOR
MAGAZINE
ONLINE
TV
GAME CONSOLE
ONLINE ONLINE TV OTHER(Magazine, Outdoor, Radio
TRADITIONAL HYPERTASKING
53 hours a week28 hours a week
How do we need to respond?
Add a social digital dimension to our communication like facebook …
Bureaucracy is everywhere ...
Lifecycle (old)
Lifecycle (new)
Agility Flow
What’s this thing called Confluence?
We could not find a tool for our own needs
Designed for the needs of enterprise (interaction with JIRA …)
World’s most popular commercial enterprise wiki
Best aspects of open source
Surprisingly-practical platform
Confluence Overview
Sharing is caringIntranetCollaborationKnowledge Management
Web Publishing Business Intelligence Extranet
Documentation Shared Drives Blogging
One Application. Many Uses.
Replace that network driveIntranetCollaborationKnowledge Management
Web Publishing Business Intelligence Extranet
Documentation Shared Drives Blogging
One Application. Many Uses.
Communicate smarterIntranetCollaborationKnowledge Management
Web Publishing Business Intelligence Extranet
Documentation Shared Drives Blogging
One Application. Many Uses.
Come together...IntranetCollaborationKnowledge Management
Web Publishing Business Intelligence Extranet
Documentation Shared Drives Blogging
One Application. Many Uses.
Get rid of that bottleneckIntranetCollaborationKnowledge Management
Web Publishing Business Intelligence Extranet
Documentation Shared Drives Blogging
One Application. Many Uses.
An intranet … people actually useIntranetCollaborationKnowledge Management
Web Publishing Business Intelligence Extranet
Documentation Shared Drives Reducing Emails
One Application. Many Uses.
• Demographic Change
• Ambient Assisted Living
• Social Environment
• Therapeutic movements
• Modelling movements / exercises with:
• Answer Set Programming
• Action Description Language
<action> abduct_arm.% include muscles% M. deltoideus pars acromialis / M. supraspinatus / M. bisceps brachii<fluent>movement, abducted, m_deltoideus, m_supraspinatus, m_bisceps.<inertial>movement, -movement, abducted, -abducted, m_deltoideus, m_supraspinatus, m_bisceps, -m_deltoideus, -m_supraspinatus, -m_bisceps.<caused> abducted <if> m_deltoideus.<caused> abducted <if> m_supraspinatus.<caused> abducted <if> m_bisceps.<caused> abducted <if> movement.<caused> movement <after> abduct_arm.% intial state is no movement + the arm is not abducted-abducted <holds at> 0.-movement <holds at> 0.% goal is to abduct the arm -> movementabducted <holds at> t.
• What´s more social:
• The social software for VW AG?
• The social software to help older people (aged generation)?
• Is the web healthy and / or socially?
