how mobile barcodes are driving 2d imager adoption in north america / latin america
TRANSCRIPT
How mobile barcodes are driving 2D imager adoption in North America / Latin America
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Agenda
• Why mobile barcodes are gaining in popularity
• Where they are being used
• The opportunity for you
• Motorola’s new line of affordable imagers
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Mobile Barcodes on the Rise
• People are becoming accustomed to using their mobile devices for more than just texting and talking
– entertainment, navigation ,web surfing, comparison shopping, email and calendaring, mobile banking etc.
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Some thoughts on Mobile Behaviors
•There are 5.3 billion mobile subscribers (that's 77 percent of the world population).
•Half a billion people accessed mobile Internet worldwide in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.
•Almost one in five global mobile subscribers have access to fast mobile Internet (3G or better) services and the number of 3G/4G handsets is growing fast.
•Smartphone Penetration is expected to reach 54% of mobile users in North America by 2014.
•Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.
•M-ticketing will be used by more than 1 in 10 mobile subscribers in 2014, particularly in the transport sector.
•Expect analysts to raise mobile ad expenditure forecasts; Google now makes US$1 billion in annual mobile ad revenues, and US mobile ad revenues are expected to grow exponentially.
Sources: Mobithinking.com & eMarketer
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What’s driving mobile barcodes
• According to 2009 Juniper Research data, mobile advertising revenues in South America from 2009 to 2013 are projected to be approximately
$1.3 billion USD
Opt inMarketing
Opt inMarketing
Less Expensive
than traditionaladvertising
Less Expensive
than traditionaladvertising
HighlyPersonalized
& Targeted
HighlyPersonalized
& Targeted
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What’s driving mobile barcodes
By 2014, the total WW mobile coupon redemption value will be worth nearly $6 billion, almost
double the $3.4 billion in value in 2010
Opt inMarketing
Opt inMarketing
Less Expensive
than traditionaladvertising
Less Expensive
than traditionaladvertising
HighlyPersonalized
& Targeted
HighlyPersonalized
& Targeted
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Mobile Coupons in Grocery
•By partnering with mobile coupon application providers like Cellfire grocery chains like Krogers can link their customer’s loyalty card to the Cellfire account
•Offer mobile coupons to their customers mobile device
•Quick and easy redemption with easy to translate ROI measurements
•By partnering with mobile coupon application providers like Cellfire grocery chains like Krogers can link their customer’s loyalty card to the Cellfire account
•Offer mobile coupons to their customers mobile device
•Quick and easy redemption with easy to translate ROI measurements
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Mobile Coupons in Grocery
•Consumer-products giant Unilever and food corporation Grupo Bimbo have begun a mobile marketing campaign across Latin America and the Caribbean
•Targeting the 190 million subscribers of carrier América Móvil
•Deliver full-screen advertisements to the mobile phones of opted-in subscribers
•Providing them with rewards such as free services, special offers and discounts
•Consumer-products giant Unilever and food corporation Grupo Bimbo have begun a mobile marketing campaign across Latin America and the Caribbean
•Targeting the 190 million subscribers of carrier América Móvil
•Deliver full-screen advertisements to the mobile phones of opted-in subscribers
•Providing them with rewards such as free services, special offers and discounts
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Localized Mobile Offers
• Local application providers are emerging who can enable even local “Main Street” merchants to offer mobile coupons
• Customer opts into a “Local Mobile Coupon” service and receives offers based on their location and preferences
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Mobile Coupon Aggregators
•Companies are partnering with aggregators such as Clip to offer mobile coupons – a one stop shop for mobile coupons
•Companies are partnering with aggregators such as Clip to offer mobile coupons – a one stop shop for mobile coupons
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Mobile Coupons-
• Traditional coupons have aredemption rate of less than 1%
• Mobile coupon rates often exceed10%
Coupons delivered and redeemed
via a mobile phone are forecasted to be used
by 200 million mobile subscribers by 2013
Juniper Research
Coupons delivered and redeemed
via a mobile phone are forecasted to be used
by 200 million mobile subscribers by 2013
Juniper Research
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Mobile Coupons - Starbucks
• Starbucks Mexico begins offering Mobile coupons and sees a 60% redemption rate
Coupons delivered and redeemed
via a mobile phone are forecasted to be used
by 200 million mobile subscribers by 2013
Juniper Research
Coupons delivered and redeemed
via a mobile phone are forecasted to be used
by 200 million mobile subscribers by 2013
Juniper Research
A Starbucks employee scans a 2D barcode mobile coupon.
A Starbucks employee scans a 2D barcode mobile coupon.
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Mobile Coupons-Quick Serve Restaurant
•McDonalds and other Quick Service Restaurants (QSR) have begun mobile marketing campaigns in various countries around the world
•Traditionally, QSR’s have not had a need for scanners in the past – new opportunity for scanner sales exist in Quick Serve all because of Mobile Coupons
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Mobile Gift Cards
•Retailers and entertainment companies have begun to partner with application providers to deliver mobile gift cards
•Send someone a gift card right to their mobile device – personalized
•and unique to the recipient
•No need to go to the store to purchase
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Mobile Check In and Mobile Boarding Passes
• More and more airlinesaround the world are deploying mobile check in applications and mobile boarding passes
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Mobile Ticketing
• Theater and Concert halls moving toward a more secure and less expensive ticket delivery solution with mobile “e-tickets”
• Reduces costs and cuts down on fraud and ticket scalping
• Opportunity for handheld scanners as well as mobile computing solutions
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Opportunities for Resellers
• As a trusted advisor to your customer you must be able to discuss the revenue and marketing benefits of mobile applications and how your customers can easily take advantage of them to drive business and differentiate themselves
• To do so will often require a refresh of scanner technology at the POS
• As a trusted advisor to your customer you must be able to discuss the revenue and marketing benefits of mobile applications and how your customers can easily take advantage of them to drive business and differentiate themselves
• To do so will often require a refresh of scanner technology at the POS
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Opportunities for Resellers
• Opportunity exists for you to refresh existing customer’s older scanners with 2D imagers to enable them to take advantage of new mobile barcode applications
• 2D imagers are an “upsell” from less expensive “commodity” laser scanners
• Higher Margin justified by the increasein value added functionality
Imagers ASP
Range $$-$$$$
Lasers ASP
Range $-$$
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Motorola’s 2D Imager Line Up
DS9808 Hybrid Presentation2D Array Imager
-handheld/hands free design automatically switches between modes
-high performance swipe capability using next gen imaging technology
DS9808 Hybrid Presentation2D Array Imager
-handheld/hands free design automatically switches between modes
-high performance swipe capability using next gen imaging technology
DS6878SRCordless2D Array Imager
-Cordless Bluetooth imager uses next generation imagingtechnology for high performance on all types of barcodes
DS6878SRCordless2D Array Imager
-Cordless Bluetooth imager uses next generation imagingtechnology for high performance on all types of barcodes
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Affordable Options
DS4208Corded2D Array Imager
-Affordable corded imager. Excellent choice as a stand alone or secondary scanner
DS4208Corded2D Array Imager
-Affordable corded imager. Excellent choice as a stand alone or secondary scanner
DS9208Presentation2D Array Imager
-Sleek, compact and affordable. Excellent forspace constrainedenvironments
DS9208Presentation2D Array Imager
-Sleek, compact and affordable. Excellent forspace constrainedenvironments
Not all imagers are premium priced. Bring the benefits of mobile barcodes to ALL your
customers, regardless of their size or budget
Not all imagers are premium priced. Bring the benefits of mobile barcodes to ALL your
customers, regardless of their size or budget
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Learn More about the opportunities on our MobileBarcode Micro site
Mobile Barcodes by Industry
www.motorola.com/mobilebarcodes
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