how our seo campaign got this nursing education provider ...how our seo campaign got this nursing...

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INSCOListheleadingproviderofPostRegistrationNursingPrograms.Withmorethan20 studyprogramsat15Universities/CollegesinUK,USA,Canada,Australia&NewZealand, INSCOLprovidesexclusiveNursingProgramsin:CriticalCare,CoronaryCare,Acute ComplexCare,Gerontology,PalliativeCare,Health&Rehabilitation,BSc/MScNursing, Leadership&Managementprogram,CommunityMentalHealthandmore. Objectives Theclientʼsgoalswereto: + Increasethenumberofkeywordsontop10Googleresults + Increaseorganictrafficby10%permonth + Increaseorganicleadsthroughwebsitesandsocialchannels. + IncreaseleadsthroughGoogleAdWordsandFacebookgeo-targetingcampaigns + IncreaseleadsinPhilippinesandAfricathroughgeo-targetingcampaigns THECLIENT CHALLENGES HowourSEOcampaigngotthisnursingeducationproviderintothe top5ranksatGoogle,BingandYahoofortopkeywordsearches whilegetting100+targetedpagesintothetop10inGoogle searches. + TheINSCOLwebsitehadthreesub-portalsforIndia,CanadaandPhilippines.Dueto contentduplicitythewebsitewasaffectedbyGooglePandaupdatewhenthey contactedNetsmartzLLC.,forSEOservices.Thoughthewebsitehaddecentranking forsomekeywordsitwasnotrankedintheTop10onGoogleforseveralimportant keywordslikeʻSpecializedNursingProgramsʼ,ʻGlobalNursingProgramsʼ,ʻAcademic Website: http://www.inscol.com TollFreeNumber-800-501-6123 Global Technology Solutions Partner SINCE 1999

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Page 1: How our SEO campaign got this nursing education provider ...How our SEO campaign got this nursing education provider into the top 5 ranks at Google, Bing and Yahoo for top keyword

INSCOL�is�the�leading�provider�of�Post�Registration�Nursing�Programs.�With�more�than�20�study�programs�at�15�Universities/Colleges�in�UK,�USA,�Canada,�Australia�&�New�Zealand,�INSCOL�provides�exclusive�Nursing�Programs�in:�Critical�Care,�Coronary�Care,�Acute�Complex�Care,�Gerontology,�Palliative�Care,�Health�&�Rehabilitation,�BSc/MSc�Nursing,�Leadership�&�Management�program,�Community�Mental�Health�and�more.

Objectives

The�clientʼs�goals�were�to:

+ Increase�the�number�of�keywords�on�top�10�Google�results

+ Increase�organic�traffic�by�10%�per�month

+ Increase�organic�leads�through�websites�and�social�channels.

+ Increase�leads�through�Google�AdWords�and�Facebook�geo-targeting�campaigns�

+ Increase�leads�in�Philippines�and�Africa�through�geo-targeting�campaigns

THE�CLIENT

CHALLENGES

How�our�SEO�campaign�got�this�nursing�education�provider�into�the�top�5�ranks�at�Google,�Bing�and�Yahoo�for�top�keyword�searches�while�getting�100+�targeted�pages�into�the�top�10�in�Google�searches.

+ The�INSCOL�website�had�three�sub-portals�for�India,�Canada�and�Philippines.�Due�to�content�duplicity�the�website�was�affected�by�Google�Panda�update�when�they�contacted�Netsmartz�LLC.,�for�SEO�services.�Though�the�website�had�decent�ranking�for�some�keywords�it�was�not�ranked�in�the�Top�10�on�Google�for�several�important�keywords�like�ʻSpecialized�Nursing�Programsʼ,�ʻGlobal�Nursing�Programsʼ,�ʻAcademic�

Website:�http://www.inscol.com��

Toll�Free�Number-�800-501-6123Global Technology Solutions Partner

SINCE 1999

Page 2: How our SEO campaign got this nursing education provider ...How our SEO campaign got this nursing education provider into the top 5 ranks at Google, Bing and Yahoo for top keyword

Toll�Free�Number-�800-501-6123

Courses�for�International�Nursesʼ,�ʻPostgraduate�Nursing�Programsʼ,�ʻExclusive�Nursing�Programsʼ,�ʻNursing�Study�Programsʼ,�ʻNursing�Programs�In�New�Zealandʼ,�ʻPost�Registration�Nursing�Programsʼ�etc.��

+ Due�to�Google�Algorithm�impact,�a�new�fresh�domain�for�INSCOL�was�finalized.�The�main�challenge�for�the�Netsmartz�team�was�to�move�the�old�website�to�the�new�domain,�setting�up�301�redirects�to�one-to-one.�This�involved�launching�the�new�website�on�the�fresh�domain,�again�with�correct�redirects.�

+ In�addition,�the�goal�was�to�achieve�website�ranking�in�top�10�search�engine�results,�which�would�translate�into�increased�traffic�and�query�forms�on�their�website.�

The�Strategy

After�several�conversations,�we�created�a�customized�SEO�package�for�the�client.�Since�they�were�setting�up�a�new�website�with�a�fresh�domain,�we�included�full�consulting�and�site�strategy�throughout�the�web�development�process.�We�analyzed�their�marketing�goals�thoroughly�and�refined�the�procedure�to�customize�it�to�INSCOLʼs�needs

+ Netsmartz�web�developers�needed�to�build�a�stunning�website�that�was�focused�on�strategic�keyword�placement.

+ The�SEO�team�needed�to�research�and�analyze�industry�keywords,�implement�proper�301�redirection�on�old�urls.�

+ The�content�team�needed�to�produce�unique,�informative,�high-quality�content�with�well-placed�keywords,�including�variations.

+ The�lead�generation�team�needed�to�follow�up�with�potential�customers/students�and�spark�and�grow�their�interest�in�INSCOL.�

+ The�SMO�team�needed�to�manage�the�INSCOL�brand�profiles�on�all�social�channels�and�post�regular�updates.

+ The�Brand�Monitoring�team�needed�to�track�the�results�including�keyword�ranking,�organic�traffic,�ROI,�number�of�leads�and�user�ratings.

APPROACH�&�SOLUTION

SEO�Consulting�&�Action�Plan

+ Transition�from�the�old�website�to�the�new�website

+ Complete�On-Page�implementation�

+ URL�re-write�&�database�consulting�

+ 301�redirects�set�up���

+ Content�Writing�and�promotion

+ Moderately�Aggressive�Link�Popularity�Campaign

+ Third�party�backlink�updates�(update�old�website�links�with�the�new�one)

+ Web�Analytics

We�did�a�targeted�keyword�analysis�for�their�industry�and,�based�on�results�and�analysis�of�competition,�we�decided�to�target�the�most�highly-searched�keywords,�in�addition�to�a�full-scale�nationwide�geo-targeted�campaign.

The�first�step�of�the�optimization�required�that�Netsmartz.�create�a�strategy�to�get�all�important�pages�indexed�by�the�search�engine�spiders,�as�well�as�create�a�robust�internal�linking�structure.��In�addition,�these�geo-targeted�pages�needed�content,�so�we�developed�a�simple�initial�content�strategy�that�was�designed�to�focus�on�all�pages�with�more�unique�content�being�developed�for�the�top�targeted�countries.�

Results�

The�INSCOL�website�was�successfully�transferred�to�the�new�domain;�it�hadn't�any�organic�reach�in�search�engine�rankings.�The�improvement�started�in�the�very�second�month�of�contract:�

+ Organic�Traffic�was�greatly�increased.

+ Increased�leads�in�Philippines�and�Middle�East�-�3-4%�per�month.

+ Increased�leads�in�African�countries�-�5-6%�per�month.

+ Within�6�months�the�website�was�in�the�top�10,�20,�30�on�Google�for�several�top�keywords.

+ Within�1�year�the�website�was�in�the�top�5�rankings�on�major�search�engines�(Google,�Yahoo�&�Bing).

+ 100+�targeted�pages�ranked�in�the�top�10�of�Google�searches

+ Pages�indexed�by�search�engines�increased�to�almost�1,210.

Global Technology Solutions PartnerSINCE 1999

Page 3: How our SEO campaign got this nursing education provider ...How our SEO campaign got this nursing education provider into the top 5 ranks at Google, Bing and Yahoo for top keyword

Developer

ISO/IEC 27001:2013C E RT I F I E D

Toll�Free�Number-�800-501-6123

What�we�achieved

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�working�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Global Technology Solutions PartnerSINCE 1999

RANKING�IN�TOP�5ON�GOOGLE,�YAHOO�&�BING

300%�INCREASEIN�LEADS

+

1210+�PAGESINDEXED�BY�SEARCH�ENGINES

100+�PAGESRANKED�IN�TOP�10�OF�GOOGLE�SEARCHES

66%�DECREASEIN�COST�PER�LEADS

+

Page 4: How our SEO campaign got this nursing education provider ...How our SEO campaign got this nursing education provider into the top 5 ranks at Google, Bing and Yahoo for top keyword

Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�need�to�know�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing,�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

LOS�ANGELES

Toll�Free�Number-�800-501-6123Global Technology Solutions Partner

SINCE 1999

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

Global Technology Solutions PartnerSINCE 1999

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,�CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,CA�92618

Toronto�(Sales�Office)545�King�St�W,�Toronto

ON�M5V�1M1,�Canada�Phone:�1-647-542-0114

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

Toll�Free�Number-�800-501-6123

www.netsmartz.com

[email protected]