how physicians can use newsjacking and receive free media coverage
Post on 21-Oct-2014
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This presentation was presented by Matthew Scott, FEED, Principal + Creative Director at the January 17th, 2013 American Academy of Cosmetic Surgeons Meeting in Las Vegas, Nevada.TRANSCRIPT
Newsjack
Your way into breaking news stories and generate tons of media coverage
What you will learn:
1 A real-time strategy to generate FREE media.
2 A case study that generated tons of FREE media.
Journalists are looking for what you knowJournalists are lookingfor what you know.
“Social media are tools. Realtime is a mindset.” - David Meerman Scott
80%of internet Users start search online for healthcare information - Pew Research (2012)
50%
Over
of people have learned about breaking news via social media rather than official news sources.
- Mashable (2012)
What’s
newsjacking?
Become The Go-To Cosmetic Surgeon
Tie to breakingnews story !"w# #$%r&
React in real time
Content
Discover
Monitor Social
Newsjacking is powerful, but only when executed in real time.
Newsjacking can be inexpensive...
Free $39 per month Free
1.2m views
Case Studies
Received tons of FREE media coverage
Wired Breasts Cover Sparks Controversy
Top 10 Magazine Covers
1Find News
2Real-TimeStrategy
3
How to Newsjack
Your Take
Thank Youfeed. the agency
@Matthewrayscott
PhotosPhotopin- Creative Commons
Principal + Creative Director
InspirationDavid Meerman Scott