how rakuten is planning to run their business in english?
Post on 18-Oct-2014
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How Rakuten is planning to run their business in English?
S1200114 Hiroaki Kato
What is Rakuten?
• Rakuten supply many kinds of Internet services.
• Rakuten is the biggest Internet web site in Japan.
• Rakuten is well-known online shopping site
Managerial approach of Rakuten
• Rakuten aim to be top of the Internet services company Japan and in the world.
• Rakuten provides new mechanisms of online shop with extraordinary speed.
• Rakuten puts oneself in the mind of the customer.
Managerial approach of Rakuten
• Rakuten advances into foreign markets.
• Rakuten expands one’s presence around the world.
• Rakuten has bought many overseas Internet shopping site.
• Rakuten try to raise one’s international profile.
Managerial approach of Rakuten in foreign countries
• The overseas market is a large and untapped market for Rakuten.
• The Rakuten’s sales have been flat in the foreign countries.
• Rakuten have a high degree of expectation
Managerial approach of Rakuten in foreign countries
• All of the company members of Rakuten had to be able to communicate and do tasks using English in the future.
• The company members of Rakuten must do a presentation in English.
• English will become its official language in Rakuten company.
Employee training of Rakuten
• The company members od Rakuten have to study English hard.
• Rakuten has supported employee efforts to learn English by tying up with an English conversation school.
• Sometimes the company members of Rakuten pay for English conversation school fee out of their own pocket.
Powerful influence of Rakuten
• Rakuten is one of the most influential company in Japan.
• Many companies in Japan model the operation after the Rakuten.
• Rakuten raise an alarm over the English language education in the japanese company.
Conclusion
• Rakuten achieves far-reaching reform of the entire company.
• Rakuten cultivate an employee by a restructuring of the entire company.
• Rakuten of the entire company Rakuten anticipate the English educational innovation.
List of references
• http://injapan.gaijinpot.com/work/teaching-in-japan/2010/07/20/rakutens-decision-on-english-not-welcomed/
• http://corp.rakuten.co.jp/
• https://www.rakuten-sec.co.jp/