how relevant is that product change
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The mission of the AMI is to achieve:
1. Marketing principles fully recognised, integrated with and central to enterprise development and management.
2. Marketing practice comprehensively adopted, continuously improving.
3. Marketing practitioners acknowledged professionals, always learning. The Australian Marketing Institute's record of service to the marketing profession goes all the way back to our origin in 1933. Over the intervening years we have continually evolved to meet the changing needs of marketers, delivering services to help members maximise their professional growth. Today the AMI represents professional marketers throughout Australia, including practitioners from all marketing functions and industries. Through our unified voice, the Institute has established strong links with business, academia and government to become the voice of the marketing profession.