GET READY FOR THE WORK YOU WILL LOVE:

how smart creatives experiment with design, business models and technology to solve challenges in a digital world.

Image source: internettips

O. Joseph Fakayode

Today…

150,000,000 new businesses per year

137,000 businesses everyday

Image source: GEM

Technology trends that changes everything

Internet Cloud Mobile

Image source: telitekMarketplaces

Irofit

Mobile paymentsImage source: irofit

Image source: techcrunchDigital health

How about business model innovation?

Apple’s launch of iTunes changed the way we consume music

Hardware Software

+

Image source: mashable

A small startup from Sweden is beating Apple in its game

Subscriptions

Better customer understanding

Access to customers + Big

data

Image source: telitekInsight into what works and what “sucks”

Enabling us build quicker and better products and services. This is not only in startups, but also in big corporations

Today, organizations are in need of people who can do this well

Not just brilliant business slides

But…

• Understanding of technology, • Business expertise• Observation with empathy• Creativity, design & learning skills to prototype, test & refine ideas

The smart creatives

OBSERVE AND UNDERSTANDWho are you solving the problem for?Use stories I Challenge assumptions

BRAINSTORM IDEAS TO SOLVE THE PROBLEM

Defer judgment

Build on ideasEncourage wild ideas

Go for quantity

PROTOTYPE THE SOLUTIONBuild to think I Create experiences

TEST AND ITERATE TO IMPROVETest prototype with users I Fail early and often

So let’s get on the path…

Problem

When you purchase tickets online, prices are usually cheaper than when you buy in the train or on the bus. However, customers don’t know. Solve this problem!

–Larry Page

“Almost everyone who has had an idea that’s somewhat revolutionary or wildly successful was first told they were insane.”

Apply these principles to job finding, inside big organisations, other areas of life. DARE TO OOCH

TIPS

• Invest in your personal development

• Keynote, PPT, Invision, Indesign, Photoshop, simple HTML, CSS

• Take a leap before you jump

–Mark Twain

Whenever you find yourself on the side of the majority, it is time to pause and reflect.