LEARN FROM INDUSTRY EXPERTS HOW SOCIAL ANALYTICS CAN DRIVE

YOUR BUSINESS

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AGENDA

•  INTRODUCTIONS

•  EXPERT PANEL – HOW SOCIAL ANALYTICS CAN DRIVE YOUR BUSINESS

•  Q&A

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O U R P L AT F O R M D E L I V E R S R E A L B U S I N E S S VA L U E .

Progressive brands and agencies use NetBase

to see their brand through the eyes of consumers.

Increase Revenue

Improve Productivity

Reduce & Manage Risk

Decrease Costs

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Aetna  Inc.  

2015  Focus  is  Content  Pipeline    

What  Does  it  Mean  for  Aetna  to  Become  Social?  Use  of  integrated  and  opera8onalized  social  media  and  community  within  every  job  func8on  internally  (Bertolini  Blog,  Aetna  No  Boundaries,  AetNetWork,  Jive,  etc.)  

Use  of  social  technologies  to  communicate  with  social  members,  customers,  their  partners  and  cons8tuencies,  or  the  general  public  (TwiJer,  Facebook,  YouTube,  WordPress,  LinkedIn,  etc.)  

Use  of  public/private  online  communi8es  to  engage  and  empower  care  providers,  pa8ents  and  consumers  in  their  pursuit  of  health  and  wellbeing  (OneRecovery,  Get  Ac8ve,  etc.)  

Founda=onal  Components    Policy   Process/Playbooks   Listening  Strategy  

Center  of  Excellence  

Training  

2014  Focus  

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5 ©  Fifth Third Bank | All Rights Reserved

Shannon Paul Vice President,

Senior Digital Marketing Manager, Social Media at Fifth Third Bank

Fifth Third Bank company website: https://53.com

•  FORTUNE 500 company

•  More than 1,200 full-service branch locations and 2,500 ATMs

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Christopher Leet

Sr. Director Product Marketing @Cjmleet

EXPERT PANEL

Shannon Paul

VP of Digital & Social Media @ShannonPaul

Lauren Vargas

Chief Marketing Technologist @Vargasl

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Jason Falls

VP Digital Strategy @JasonFalls

ENTERPRISE SOCIAL ANALYTICS

Learn more at NetBase.com | call 1-855-762-6764