how steve jobs kept his employees motivated
TRANSCRIPT
STEVE JOB’S TRICKS FOR MOTIVATING EMPLOYEES
PRODUCT DISCOUNTSAll Apple employees seem to love the discounts they receive.
Discounts are more important for Apple than other companies; they want to hire people who really, really love and know their products, so they also need to make them accessible.
Employees get a 25% discount on macbooks, ipods and ipads, and a 50% discount on software.
CULTURE CAME FIRSTIf Apple has a single legacy, it’s the idea that corporate culture matters.
Apple employees say the culture is ‘welcoming’ and that there’s an ‘amazing sense of belonging and community.’
That environment encourages employees to take risks and work hard for their company.
EXPERIENCE IS VALUEDMost of Apple’s employees are in their 30s and 40s – their experience is something that the company cares about.
This attitude helps companies retain their employees and gives them a sense that they are growing in the position and have more and more to give.
TRANSPORT IS MADE SIMPLE
It’s hard to motivate an employee who has had to go through hours of arduous travel before getting to their desk.
Apple set up special shuttle buses to make it easier to get employees to their offices with their spirits high.
FREE APPLESActual apples. They’re given away for free.
Every little perk helps keep people happy, healthy and hard working.
IMPACTFUL WORKHere’s the big one. Steve Jobs worked hard to remind employees that their work mattered. They had the chance to ‘leave a dent in the universe.’
More than anything, he reminded people that their work was a thing of real value and that they were in control of it.
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