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    Copyright E2open, Inc. 2010

    Thoughts on Carbon as the New Muda

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    Agenda

    Framing the Challenge

    The Green Context of Supply Chain Operations

    How New SCM Practices Can Enable the Green Trend

    1

    2

    3

    2

    Framing a Comprehensive Green SCM Strategy4

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    The Need for a Paradigm ShiftAnd Why It Has NotTaken Place Yet!

    The Imperative The Reality

    The

    Question /

    Dilemma

    Can Green & Lean Co-Exist?

    Tell Me How Youll Measure Me, I Will Tell

    You How I Will Behave!The Interpretation

    3

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    Why is Supply Chain Management a Good Starting Point?

    Source http://www.eia.doe.gov/emeu/aer/pdf/aer.pdf

    60%

    4

    http://www.eia.doe.gov/emeu/aer/pdf/aer.pdfhttp://www.eia.doe.gov/emeu/aer/pdf/aer.pdf
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    and yet, the Green SCM Revolution Remains Elusive

    Fortune 500 22# of Fortune 500

    companies that haveinitiated some Green

    SCM strategy

    # of Fortune 500companies that haveapproached this withtheir trading partners

    0

    JANUARY 2010

    5

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    Achieving this Paradigm ShiftRequires a Perception Change of CO2 as a Decision Variable

    Defects Inventory Waiting Excess Motion

    Over Production Over Processing Transportation

    CO2 / GHG

    1 2 3 4

    5 6 7 8

    Carbon in the Business Environment Needs to be De-Mystified

    Introducing Carbon as the 8th Muda

    6

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    There Are Some Good Signs

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    Agenda

    Framing the Challenge

    The Green Context of Supply Chain Operations

    How New SCM Practices Can Enable the Green Trend

    1

    2

    3

    8

    Framing a Comprehensive Green SCM Strategy4

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    Where is the Carbon in the Supply Chain?

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    Everywhere! Supply Chain activities create significant carbonemissions, making supply chain an important focus for clients

    seeking to reduce their carbon footprint

    Suppliers &

    Manufacturers

    Customers &Channels

    Design for the

    Environment

    Carbon footprint

    thinking throughout

    product lifecycle

    design

    How can the total

    network be

    optimized

    considering service,

    cost, green

    tradeoffs

    What CO2 impact is

    there from various

    inventory concepts

    & planning

    methodologies

    How can we best

    measure a suppliers

    carbon impact

    (product, packaging,

    upstream logistics)

    and ultimately

    compliance with

    carbon reduction

    requirement?

    How should we

    evaluate carbonoffsets?

    What operations

    strategy (facility

    location, operating

    model) provides the

    best trade-off

    between cost,

    service, carbon?

    Is there a role for

    sustainable factory /

    facility mgmt?

    What distribution

    network strategy

    (facility locations,

    sizes, transport

    modes) provides the

    best tradeoff of cost,

    service and carbon?

    How can packaging

    be reduced and

    recycled?

    How can field service

    operations reduce

    carbon footprint

    with better routing

    and parts inventory

    tracking?

    Feedback loop to

    engineering to

    reduce impact

    Various strategies to

    reduce impactthroughout lifecycle

    Flows: Product, Process, Information, Cash

    SC Strategy Procurement LogisticsIntegrated Ops Integrated Ops

    Plan Source Make DeliverDesignService &

    End-of-Life

    Asset Management

    Finance

    Sustainable facilities management: Green building & renewable energy; carbon footprint asset management; Asset utilization(Real-time data on energy usage; Carbon dashboard)

    Paperwork Reduction; Environmental Cost Accounting; Environmental Tax Benefits Tracking

    PLM

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    Carbon Distribution ModelCarbon Analysis needs to be seen from a total Product Lifecycle View

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    Design &Sourcing

    InboundLogistics

    InternalOperations

    OutboundLogistics

    Serviceand Use

    Time

    SCM Carbon Distribution ModelPhased Product Lifecycle View

    Our goal can be

    formulated rather simply:

    Lower the Outer Edge

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    On the Need to Embed CO2 as a New Operational Variable

    Exhibit 1 Procurement Strategy Scenario

    Volume

    DistanceCarbon Impact

    Unit Cost

    Mexico

    China

    As-Is

    To-Be

    New Green Value Equation =

    Actual Cost (Production + Transportation) + Corresponding Carbon Cost

    ABC, Inc

    Classic Value Equation =Least Production Cost despitethe Transportation Cost

    ABC

    ABC

    11

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    On the Need to Embed CO2 as a New Operational Variable

    Exhibit 2 BOM and Routing in a CO2-Constrained SC

    12

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    On the Need to Embed CO2 as a New Operational Variable

    Exhibit 3 Planning Noise & GHG Responsibility

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    A Value Chain Network View

    PrevailingView

    Our View

    Leverage +

    What is a fabless company Carbon Footprint?What is its environmental responsibility?

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    Noise in the Supply Chain is Neither Lean nor GreenThe Carbon Reverse Bullwhip Effect

    Extended Supply Chain View

    EndCustomers

    Suppliers RetailersPlants

    Caron

    Buildup

    Process

    Classic

    Bullwhip

    Effect

    True CustomerDemand

    Inventory

    Produced

    Amount of

    Inventory

    Inefficiencies

    Carbon

    Produced

    Amount of

    Carbon

    Inefficiencies

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    The 3 Primary Supply Chain Variablestaken from a Green Perspective

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    John D.C. LittleInstitute Professor

    IInventory

    LLead-Time

    TThroughput

    Suppliers

    Customers

    Lead Time

    TRaw Materials

    Component

    SuppliersEMS Partners

    OEMs / Brand

    Owners Warehouse(s)

    Retailers

    Your Company

    Cost and Environmental concerns are likely to create a trend for supply chain collapsing / localization

    Incentives need to be put in place to encourage creation of local and sustainable supply chain networks

    Observations

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    Observation # 1

    Local and Regional Models need to be

    encouraged (less carbon footprint and less

    inventory as a result of reduced lead

    times)

    Local

    Model

    Regional

    Model

    Global

    Model

    Which Leads Us to Some Interesting Observations

    CCX

    ECX

    AP

    OCE

    Observation # 2

    Proliferation of CO2 trading platforms will

    delay properly tackling the problem Carbon trading should be approached as a

    global commodity

    16

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    Agenda

    Framing the Challenge

    The Green Context of Supply Chain Operations

    How New SCM Practices Can Enable the Green Trend

    1

    2

    3

    17

    Framing a Comprehensive Green SCM Strategy

    4

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    A Green Supply Chain Requires a Holistic ViewSome Emerging Best Practices

    Component

    Suppliers

    3PLs

    EMS/CM/ODM

    Partners

    VMI Hubs

    CustomersDistributors

    Retailers

    Supplier VMI

    N-Tier ShortageManagement

    N-Tier Rapid Planning

    Multi-Tier Costing Supply ChainSegmentation

    Command CenterCustomerSatisfaction

    Supply ChainVisibility

    CostReduction

    InventoryReduction

    Lead TimeReduction

    Supply ChainVelocity

    MetricsAlignment

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    Green Supply Chain ManagementValue of a Network Approach

    BOM AnalysisTier2+

    Partner Selection

    Channel / Distribution

    Reverse Operations

    Supply Substitutable

    components

    Sourcing choices

    Location choices

    Inventory policy Safety stocks

    Lot sizes

    ReplenishmentVMI/VMR

    Packaging Package size options

    Package recyclingoptions

    Corrugated box

    Energy Embodied Energy

    GHG Regulatory $Impact

    Transportation Modes

    Shipment frequency

    Load consolidation

    Carrier routing

    Processing Manufacturing process

    Quality control

    Processing Repair / refurbishment

    process

    Shipment process

    Quality control

    Processing Order fulfillment

    Shipment process

    QC process

    Organizationalmanagement process

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    Green Supply Chain ManagementImplementing a Network Approach

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    Provide performanceKPIs to customers

    Associate compliance toOrders & Inventory

    Automate ComplianceData Collection

    Sustainability &SC Integration

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    Disseminating the MessageSample Supply Chain Maturity Framework

    Companies in this zone have neither the supply chainreach nor the advanced planning capabilities to turnSCM into a competitive differentiator. Manycompanies from emerging markets fall in thiscategory

    The Basic Quadrant

    Companies in this zone have heavily invested inenterprise automation and planning solutions but yetto reap any significant benefits because of lack ofleverage or reluctance to embrace the required mind-set shift

    Companies in this zone have managed to leveragetheir size or anchor position to build a multi-tierplanning model that still lacks advanced analytics to

    handle complexity and provide visibility andresponsiveness

    Companies in this zone clearly understand the needto reach across their supply chain spectrum tooptimize their operations leveraging advancedoptimization and business intelligence for superiorperformance

    The Underachievers Quadrant

    The Overachievers Quadrant

    The Orchestrators Quadrant

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    Applying the Supply Chain Maturity FrameworkThe Tale of Two Leading Companies

    Start

    IdealState

    Phase I

    Start

    IdealState

    Phase I

    Company A Company B

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    An End-to-End Supply Chain Command Centerand the potential to leverage for GHG tracking

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    Agenda

    Framing the Challenge

    The Green Context of Supply Chain Operations

    How New SCM Practices Can Enable the Green Trend

    1

    2

    3

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    Framing a Comprehensive Green SCM Strategy

    4

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    12 Ideas to Make Your Supply Chain Greener

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    Exploring the Ideas

    Redesign the product Reconfigure Manufacturing Shift to Green Suppliers

    Shorten Distances Alter service-level agreements Shrink packaging

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    ( )

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    C i ht E2 I 2010

    Exploring the Ideas (continued)

    Plan for reverse supply chain activity Consolidate shipments Plan smaller routes

    Start now: define a green strategyTake a life-cycle viewCoordinate with partners

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