how teleseminars and webinars improve your business
TRANSCRIPT
©2015 Extimata Inc, Lisa Sasevich, The Invisible Close www.LisaSasevich.com [email protected]
1/1
How Teleseminars and Webinars Improve Your Business
If you’ve always thought that teleseminars and webinars are great for business coaches, but
wouldn’t work in your industry, I encourage you to think again.
Here are four entrepreneurs from three very different industries, who are using teleseminars and
webinars not only to expand their own businesses and improve their lifestyles, but also to
enhance the learning for their students.
Better for Your Business Surely one of the most unique industries using webinars is the niche
that Professional Equestrian Karen Rohlf created, called Dressage
Naturally. This niche combines the competitive sport of dressage
with natural horsemanship, which prioritizes the partnership between
horse and human over competitive results. Pretty cool, right? Karen
used to offer her virtual courses in an evergreen mode on a sales
page, with very poor results. But once she started using live preview
webinars, as I teach, the same course “brought in six figures the first year.”
Another pioneer in her industry is Cathy Fisher, who offers a webinar-based,
online learning series that automotive manufacturers invest in to develop the
technical skills and expertise of their engineers. She said that webinars
“allowed me to TRIPLE my on-site delivery prices (which my ideal clients
gladly pay),” and to shift to up-front payment for online delivery. This not
only greatly improved her cash-flow, but it “helped me more clearly identify
my ideal clients, (those who are willing to invest up front), and get rid of less
than ideal clients!”
Stacey Canfield, Personal Brand Designer & Photographer says, “Five years
ago, I only served entrepreneurs in my local area code. Now because I use
webinars, I have clients fly from all over the globe to work with me. Webinars
have allowed me to go from barely surviving to thriving in an artistic business I
still love!”
Better for Your Lifestyle Our fourth participant, Portrait Photographer and Mentor, Sarah
Petty, who built a multimillion-dollar business by using teleseminars and
webinars, also said that the tools enable her to spend quality time with her
family. “I definitely have a lifestyle filter through which I make all decisions,
and webinars and teleseminars have afforded me the opportunity to travel the
world with my family and watch practically every one of my three teenagers’
sporting competitions and band concerts. By having a thriving online
business, I make money while sitting in the bleachers.”
©2015 Extimata Inc, Lisa Sasevich, The Invisible Close www.LisaSasevich.com [email protected]
1/2
How Teleseminars and Webinars Improve Your Business
Cathy Fisher agrees, “Using webinars has allowed me to shift my business from 100% on-site,
driving/flying all over to client locations, to now being able to stay home and still share my
expertise with clients. In the past, I would be on the road 15-20 days per month; this year, I have
only been averaging 3-5 days on the road per month for client work!”
Better for Your Students Karen Rohlf, our equestrian, was initially surprised that teleseminars and webinars actually
enhanced the learning for her students. “My students have told me they feel like they know me
better and feel more of a connection through these webinars. In some ways it was even better
than what I could offer them live, because I was only with them live for a few days, but with
webinars I can connect with them on a regular basis over longer times. I was surprised at how
intimate it really feels, and that is so important in my business.”
Cathy Fisher says, “I recognized a number of years ago that the traditional classroom/workshop
approach to learning was no longer viable for organizations or their engineers and realized a
different approach to technical skills learning was needed.” She says the webinar format itself
allows her “to share my expertise with clients over time so they have the opportunity to digest,
practice and implement what they are learning, which is essential for them to develop
proficiency and expertise themselves.”
I couldn’t have said it better myself! And if you can’t wait another minute to learn how you can
put these incredible tools to work for the betterment of your business, your lifestyle, and your
students, grab your free copy of my brand-new book Position Yourself for Sales Success How to
Use Your Phone and Computer to Finally Set Yourself Free!
http://www.getyourworkonline.com/freebookoffer