how the digital media world moves every 60 seconds!
TRANSCRIPT
How the digital media world moves every 60 seconds!
Hi...thanks for joining me today but before we proceed, let’s get a bit familiar - I head a boutique social media agency and have a bunch of ideas that always keep me going!
You can find me on social media (of course!) @LinkedIn: www.linkedin.com/in/kavitajTwitter: @write2kavita Facebook: www.facebook.com/kavitajEmail: [email protected]
Joining me today is our guest speaker Nitin B from Meltwater Asia. Meltwater is an industry leader in Online & Social Media Monitoring & Intelligence that operates in 20+ countries. Pi Social Media is a partner of Meltwater.
Website: www.meltwater.com
Key Takeaways from this Session
This webinar will help you understand:
I. Social media analytics and its KPI’s
II. Dashboard views and insights overview
III. A typical brand performance on social media
IV. Analytics to make SOME decisions
Where are you in the social media analytics maturity level today?
You need a statistics degree to reach the info below….
Raw Data
What you really want to know:
The insights reveal brand X needs to align its SMM strategies to cater to
females in the age group 35-44 from United States to earn better ROI
What is Social Media Analytics?
Social media analytics is the process of monitoring,
analyzing, measuring and interpreting digital
interactions and relationships of people, topics,
ideas and content to make some strategic business
decisions.
The 4 Tenets of Social Media Analytics
1. Metrics — The actual numbers
2. Measurement — Comparison and measurement of the numbers/metrics
3. Analysis — Observations and conclusion
4. Insight — Action items that link back to business objectives linking back to
a set of actions
Thanks for your interest in our webinar on Social Media Analytics 101.
To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to:
www.pisocialmedia.com/webinars/videos