how the dma protects consumer privacy
TRANSCRIPT
How the DMAN Protects Consumer
PrivacyBy eTargetMedia
An industry leader in marketing and promotion, eTargetMedia maintains a database of more than 150 million consumers and 15 million businesses. The company utilizes its database according to ethics upheld by consumer-first laws such as CAN-SPAM, allowing consumers to opt out of campaigns such as email lists and mobile marketing. The company also belongs to the Direct Marketing Association. Some of eTargetMedia's clients include Sony, Walt Disney, DirecTV, and GameStop.
Introduction
Acknowledged as the foremost independent organization for marketers who utilize data, Direct Marketing Association exists to provide marketers with the data they need to provide their customers with the products and services they desire. However, the DMA also serves consumers by working to ensure that marketers use consumer data in responsible manners.
About the Direct Marketing Association
Toward the end of protecting consumer privacy, DMA dispels falsehoods about how marketers use data and carries programs that promote the responsible use of data. The Data-Driven Marketing Institute, or DDMI, is a global campaign to educate consumers and organizations alike on the myriad of ways that data benefits consumers. DDMI reaches out to its target audience through research groups, industry events such as educational seminars, and direct interaction with consumers.
Conclusion
DMA also upholds laws such as the Children's Online Privacy Policy and CAN-SPAM.
To speak with an eTargetMedia representative, call 1-888-805-DATA (3282) or e-mail [email protected].
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