how the internet and social media is changing the consulting profession
Post on 13-Sep-2014
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Presentation delivered by Samantha Bell to an Australian Consulting Practice 16 April, 2010 to provide insight on how the Internet and Social Media is impacting Business and the Consulting profession. Interested in your thoughts - leave a comment! ThanksTRANSCRIPT
www.samanthabell.com.au Ι
Web 2.0 & Social Business NetworkingBy Samantha Bell
www.samanthabell.com.au Ι
Web 2.0
Social Media
Social Business Networking
Internet sites for sharing information and collaborating
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YouTube: video and comments
LinkedIn: recommending a colleague
Facebook: gaining service from a company
Twitter: conversing with others on the latest research and knowledge
e.g.
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Average age is older than expected
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Average social network user is 37.
LinkedIn, 44.
Twitter, 39 years old.
Facebook 38.
6.4 Million Australians use Facebook
February 16th, 2010 by Pingdom, Australian statistic, August 2009, http://www.seosydneyblog.com/
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The internet and mobiles are evolving business
More access to people & their knowledge, photos, video.
Anytime.
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More people’s thoughts on products, services, organisations, wisdom
Online word of mouth
Great products, services,
organisations. Amplified.
Put simply…
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Customers seek different ways to interact
And gain quick responses from their social/people network
about who to buy from
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It’s setting up the relevant environment for customers
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Company ScanSearch results showing Bunnings employees talking about work.
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Product feedback
Customer service feedback & PR
Work / recruitment
industries
People’s words = possible insight & sales
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Twitter (Functional) example
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Online: a consideration for business areas
Some areas it touches…Some areas it touches…
Operations Customer service
PR
IT
Talent Retention
Organisation Development
Marketing
Organisation Strategy
Recruitment
Sales
Learning & Development
Product Development
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Our Global Knowledge Bank
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Who does it well? SED Client
Interesting information,
company insight
1st on Google Search results (for their company name) working on higher ranking for general related searches
Profiling different channels
A blog with latest news
utilising different
mediums (e.g. video)
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Employees have impressive
online profiles:blog, twitter,
linkedin(promote quality
of company’s talent)
The CEO is here:
blog, twitter, linkedin
(open company culture +
demonstrates thought
leadership)
Who does it well?Deloitte.
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A strong company-level social media presence(more places to spread positive word-of-mouth)
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The change it’s having on the consulting profession
• Online embeds in every part of some businesses – Updates to consulting methodology
– Considering online in many processes and business strategy
• Experts / “early adopters” are sharing their wisdom through blogs, Twitter and online sites
• Learning and Development – Google searches, Twitter
• Keeping up with real-time information – using Twitter for updates on latest news
• Efficiency tools – Google Wave, Google Doc’s, Skype, Webinars
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Which organisations and individuals is it relevant to?
• Those with customers & advocates online now (and those who are coming online very soon)– e.g. New iPhone / Blackberry users,
tourists
• Companies that people will converse about e.g. BHP
• Companies who wish to prepare for what’s coming!
• Companies who want a contemporary profile
(this isn’t a conclusive list)
Test the market & industry - Early Adopters – First mover / Competitors
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Prepare clients (1)
• Research– What so they look like online now?– What could they look like?
• Strategy, vision, objectives
• Implementation, training and coaching
• Ongoing coaching, strategy and reviews
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Prepare clients (2)
• Education: assist your clients with risk mitigation and preparing them for what's happening
• Have the basics right: Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).
• A very easy tip! – Set up Google alerts for what is being
‘said’ about them online. Check www.search.twitter.com once a week
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Next Steps & Action Planning
• Review– How is it relevant to your business?– Which clients is it relevant to?
• Set up Google Alerts:– For your company– For your industry– For relevant topics / themes to you
• Learn what sites and applications your clients and advocates use
• Have a look at some of them!– Twitter – Blogs– Slideshare
• Learn relevant tools – get training– Twitter, LinkedIn, Google doc’s, Google Wave
• Prepare your Online Strategy
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The Global Network is here
How are you going to use it?
Questions…
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Thank you!
Samantha Bell & Associateswww.samanthabell.com.au
Melbourne – Brisbane – Sydney – Adelaide
Regional
International
Our services
Online Strategy, Coaching, Implementation and Measurement
Online market research
Online training focused on practical applicationTwitter, LinkedIn, Facebook,Google Wave, Web2.0 technologies
Public speaking
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