June 28, 2016

Cognitive Computing – Changing the HR Profession Obed Louissaint Vice President, People & Culture IBM Watson and Cognitive Solutions

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IBM At-a-Glance

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We live in an moment of enormous possibility and transformation; three areas are key to the strategy of the future

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Data Cloud Engagement

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Learned versus

programmed

Understands and

reasons

What is Cognitive?

Illuminates previously

hidden data

Augments and scales

human intelligence

and decision making

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The next level of HR insights will be facilitated by big data, advanced analytics, and behavioral science to make evidence-based decisions that improve employee and business performance

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Report

What has happened and why?

Understand & Predict

What will happen?

Decide & Act

What should happen?

Learn,

Deep Q&A

How many people

have we hired this

year?

Which candidate is likely

to succeed the best in this

job?

How many people should

we hire next year?

What are the best interview

questions I can ask?

认知计算Cognitive

Computing

描述性Descriptive

Analytics

预测性Predictive

Analytics

指导性

Prescriptive

Analytics

Example Questions Types of Analytics

Big Data & Information Management

Organizational Analytics Enablement Services

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Cognitive solutions can drive innovation and insights across Human Resource functions

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Function Tool

Compensation Proactive Retention

Acquisition Blue Matching

Engagement watson.attractive

MYCA

Development Your Learning

Service Center My Client

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Cognitive for Compensation: A self-funded salary adjustment program that improves attrition outcomes for key employee groups

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At which point does the cost of attrition outweigh the cost of salary increases?

Cognitive helps decision makers determine:

• What is the optimal amount to influence behavior?

• Which employees are more likely to attrit?

• Which characteristics are most relevant to identifying proactive retention targets?

Cost of Attrition

• Disruption to current projects

• Cost to recruit replacements

• Lost productivity & training costs

Compensation Increases

• Salary investments

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Consider an example:

Without considering propensity to leave, investment decisions are unwisely spent on

employees with little flight risk and thus are negative Return on Investment

Cognitive for Compensation: Optimizing results through iterative analysis

Employee A Employee B

Propensity to leave organization (P2L) 15% 1%

Additional compensation investment 1000 1000

Employee leaves within 12 months of

salary change?

No No

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Performance

History

Location

Others…

Salary vs

Market

Rank

P2L

Score

P2

L M

od

el

Fa

cto

rs

The Cognitive Model learns and

increases accuracy by evaluating:

Which elements are more/less

important to attrition behavior

Which elements work

together/independently

Business and HR leaders confirm

potential recipients that were

recommended by the analytics

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CONFIDENTIAL

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CORPORATION

Challenge?

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Not, with the right tools!

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Cognitive for Acquisition: Employee-customized insights for career paths

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Employee’s

Job Matches

Location (City and Country)

Job or Role

Experience (Rank, Tenure, Education)

Performance History

Open Job Postings (Job Requirements)

Compared to a control group:

More targeted applications

1-2x number of interviews

5x offers

Talent Acquisition Outcomes:

Proactively matches potential jobs to

current employees

Boosts the internal job ecosystem

Upskill and reskill current staff

Candidate Characteristics Open and Funded Roles

Blue Matching leverages analytics and best practices to prioritize personalized

recommendations for potential jobs

Outcomes

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Cognitive for Engagement: IBMers envisioned and prototyped HR tools leveraging cognitive capabilities

watson.attractive

A digital channel to identify

and engage with external

talent

Using a questions and

answers game, Watson

will drive the conversation

to identify soft and

technical skills and check

whether the individual is

suitable for open positions

MYCA

Myca is a cognitive

solution where IBMers can

interact to get real-time

career insights and

guidance

Using what-if scenarios,

the tool recommends ways

to grow skills, future job

roles, stretch assignments

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waston.attractive pitch video

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Cognitive for Learning: “Your Learning” is a personalized learning advisor

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Learning

Sources

Method of

Learning

Cognitive

Social

Learning

Internal: Think Academy,

Cloud University

External: Ted Talks, Harvard,

Cousera, Safari Pilot

Webinars

Videos

Classes

Recommends learning for you

Understands preferences

Advises based on colleague

reactions and shared interests

Rate it

Comment on it

Share it

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Cognitive for Employee Service Center: My Client is an HR advisor

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Questions and Answers