June 28, 2016
Cognitive Computing – Changing the HR Profession Obed Louissaint Vice President, People & Culture IBM Watson and Cognitive Solutions
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IBM At-a-Glance
2 29 June 2016
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We live in an moment of enormous possibility and transformation; three areas are key to the strategy of the future
3 29 June 2016
Data Cloud Engagement
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Learned versus
programmed
Understands and
reasons
What is Cognitive?
Illuminates previously
hidden data
Augments and scales
human intelligence
and decision making
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The next level of HR insights will be facilitated by big data, advanced analytics, and behavioral science to make evidence-based decisions that improve employee and business performance
5 29 June 2016
Report
What has happened and why?
Understand & Predict
What will happen?
Decide & Act
What should happen?
Learn,
Deep Q&A
How many people
have we hired this
year?
Which candidate is likely
to succeed the best in this
job?
How many people should
we hire next year?
What are the best interview
questions I can ask?
认知计算Cognitive
Computing
描述性Descriptive
Analytics
预测性Predictive
Analytics
指导性
Prescriptive
Analytics
Example Questions Types of Analytics
Big Data & Information Management
Organizational Analytics Enablement Services
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Cognitive solutions can drive innovation and insights across Human Resource functions
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Function Tool
Compensation Proactive Retention
Acquisition Blue Matching
Engagement watson.attractive
MYCA
Development Your Learning
Service Center My Client
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Cognitive for Compensation: A self-funded salary adjustment program that improves attrition outcomes for key employee groups
7 29 June 2016
At which point does the cost of attrition outweigh the cost of salary increases?
Cognitive helps decision makers determine:
• What is the optimal amount to influence behavior?
• Which employees are more likely to attrit?
• Which characteristics are most relevant to identifying proactive retention targets?
Cost of Attrition
• Disruption to current projects
• Cost to recruit replacements
• Lost productivity & training costs
Compensation Increases
• Salary investments
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Consider an example:
Without considering propensity to leave, investment decisions are unwisely spent on
employees with little flight risk and thus are negative Return on Investment
Cognitive for Compensation: Optimizing results through iterative analysis
Employee A Employee B
Propensity to leave organization (P2L) 15% 1%
Additional compensation investment 1000 1000
Employee leaves within 12 months of
salary change?
No No
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Performance
History
Location
Others…
Salary vs
Market
Rank
P2L
Score
P2
L M
od
el
Fa
cto
rs
The Cognitive Model learns and
increases accuracy by evaluating:
Which elements are more/less
important to attrition behavior
Which elements work
together/independently
Business and HR leaders confirm
potential recipients that were
recommended by the analytics
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Challenge?
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Not, with the right tools!
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Cognitive for Acquisition: Employee-customized insights for career paths
11 29 June 2016
Employee’s
Job Matches
Location (City and Country)
Job or Role
Experience (Rank, Tenure, Education)
Performance History
Open Job Postings (Job Requirements)
Compared to a control group:
More targeted applications
1-2x number of interviews
5x offers
Talent Acquisition Outcomes:
Proactively matches potential jobs to
current employees
Boosts the internal job ecosystem
Upskill and reskill current staff
Candidate Characteristics Open and Funded Roles
Blue Matching leverages analytics and best practices to prioritize personalized
recommendations for potential jobs
Outcomes
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Cognitive for Engagement: IBMers envisioned and prototyped HR tools leveraging cognitive capabilities
watson.attractive
A digital channel to identify
and engage with external
talent
Using a questions and
answers game, Watson
will drive the conversation
to identify soft and
technical skills and check
whether the individual is
suitable for open positions
MYCA
Myca is a cognitive
solution where IBMers can
interact to get real-time
career insights and
guidance
Using what-if scenarios,
the tool recommends ways
to grow skills, future job
roles, stretch assignments
12 29 June 2016
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waston.attractive pitch video
13 29 June 2016
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Cognitive for Learning: “Your Learning” is a personalized learning advisor
14 29 June 2016
Learning
Sources
Method of
Learning
Cognitive
Social
Learning
Internal: Think Academy,
Cloud University
External: Ted Talks, Harvard,
Cousera, Safari Pilot
Webinars
Videos
Classes
Recommends learning for you
Understands preferences
Advises based on colleague
reactions and shared interests
Rate it
Comment on it
Share it
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Cognitive for Employee Service Center: My Client is an HR advisor
15 29 June 2016
Questions and Answers