how thought leadership can elevate your products and career... · how thought leadership can...
TRANSCRIPT
How Thought Leadership Can Elevate Your Products and
Career
Jim Semick, Founder
About Pragmatic Marketing
• Experts in technology product management andproduct marketing
• Specialize in training
• Trained hundreds of thousandsof people at thousands ofcompanies since 1993
About the Presenters
Founder of ProductPlan, product roadmap software
Product launches include AppFolio and GoToMeeting
Speaker and writer about new product development
Follow at @jimsemick
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Jim Semick
Webinar ObjectivesHow to become an internal product advocate
How to be a thought leader in the market
How to generate excitement about your product
How to communicate about your product
Tips for establishing credibility and influence
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PollWho in your organization promotes your product internally most often?
• The product manager• A product executive• The CEO/founder• Marketing or sales• Someone else
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Advocating Your Product
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Talk Big Picture: Drive the Vision & Goals Across the Organization
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Focus more on innovation than incremental change
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Generate Excitement with Stakeholders
Regular communication and updates
Solicit evidence-based insight
Show what’s coming– -product previews
Visual roadmaps and presentations
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PollDo you see yourself as a thought leader in your industry or specialty?
• Yes• No • Sometimes
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Thought Leadership
What’s a Thought Leader?Knowledgeable in a domain or specialty
Unbiased and credible– no pitching
Authoritative with customers, prospects and competitors
Spreads insight widely and frequently
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Why be a Thought Leader?Brand equity
Competitive differentiation
Improved awareness and sales
Access to industry experts
Career advancement
Authority and career satisfaction
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Getting Started
Industry conferences
Analyst reports
Subscribe and read
Mentors and role models
Confidence – just do it
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Exercising Thought LeadershipWrite/blog
Start and engage in the online conversation
Speak at conferences/meetups
Grow social media and online presence (Twitter, LinkedIn, Quora, industry sites)
Offer yourself for interviews, podcasts
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Becoming an internal advocate and external thought leader can
improve your market position and accelerate your career
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Contact Us
Rebecca [email protected]
Jim Semickwww.productplan.com
Free Product Roadmap Book: www.productplan.com/book
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@productplan
@pragmaticmkting
Download this webinar and sign up for more at pragmaticmarketing.com/live
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