How PhilipWebb delivers a better resultYour invitation

to success

At the end of the day our job

is to get you the highest price

possible for your home.

This guide provides an overview

of how PhilipWebb consistently

achieves outstanding results

for our clients.

Choose the right agent

S t e p 1

Your property is typically the largest asset you own, so it is crucial to work

with an agent you can trust. Your agent must have the necessary skills and

training to not only sell your property, but to maximise its value.

Instead of focusing on the agent’s quote price, find out how they intend to get

you a great price, in the shortest possible time with the least amount of stress.

Here are some important questions to ask:

O How long have you been a real estate agent?

O How long have you worked in this particular area?

O How many houses have you sold and for what prices?

O How often will you provide progress reports?

O What will you do to sell my home for the best possible price?

Choose an agent who listens to your needs and takes the time

to explain things you might not understand.

“I learned quickly that to give your clients the best service,

you need to have the best people in the business on your

team. Our team numbers over 150 people and is the secret

behind our success.” philip Webb, Director

Finding buyers

S t e p 2

Your real estate agent must be able to expose your property to as many buyers

as possible. By casting a wide net, the introduction of even just one additional

buyer to your property may increase its selling price by a considerable amount.

The greater the competition for your property, the better the result for you!

When choosing an agent it is important to consider :

Size of the agency and its network

Sales volume of the agency

Size of the agency investor database

Profile in the marketplace

Strength of branding

SSSOOOOOUUUTTHHTT

GGIPPPPSSLLAALLL NNNNNDDDDDD

HHWWYY

WWEEWW SSTTEETT RRNN

HHWWYY

FFWY

HHUUMMUUEE

FFWWYY

CCAALLDDEERR

FFWWYY

NNEPPEAAEENN

HHWWYY

MMOORRNNINNGGTTOOTTNN

PPEENN.FFWWWWWWWWWWYYYYYYYY

WWWWWWWEEEWWW SSTTGGAAGGG TTTTEEETTT FFWWYYYY

WWAAWWRRRRIGGAAGGGLL

HHHWWWWYY

MMEELLTTOOTT NNHHWWYY

MMOOOOOORROOOODDUUCC

HHWWYY

FFFRRRAARRNNKKSSTTOOTTNN

DDDDAAAANNNDDDDEEENNOONNGG

RRDD

BBUURRWWOOWW OODD

HHWWYY

MMAARROOOOOOONNDDAAHH

HHWWYY

WWEEWWSSTTETTRRRNN

RRINNGG

RRDD

SSSSPPRRINNGGVVAAVVLLEE

RRDD

PPRRINNCCEESS

HHHHWWYY

EAAEEESSTTLLLLTTIINNNKK

MMOONNAASSHH

FFWWYY

PORT

PHILLIP

BAY

MMaarribbyybb rrnoongg

RRiiivvvveerrrrrrrr

YYYYYYaaaYYYYrrrraaa RRRRRiivvveerrrrrr

YYYYYYYaaYY rrrraa

RRivverr

Craigieburn

Deer Park

Point Cook

Altona

Derrimut

St AlbansNiddrie

Preston

Mill Park

Doncaster East

Templestowe Lilydale

Healesville

Mooroolbark

Ringwood

Camberwell

Brighton

Cheltenham

CarrumDowns

Narre WarrenBerwick

Frankston

Somerville

Mount Martha

Glen Waverley

Ferntree Gully

Upwey Emerald

Dandenong

Doreen

Epping

Brunswick

Melbourne

Taylors Lakes

Thomastown

Mitcham

Franchise Agency

Individual offices with no central database or referral network

Little incentive to introduce buyers to a colleague’s listing

philipWebb 3 large networked offices with

central database and exchange of buyer information

All agents incentivised to introduce buyers to all listings

One of the largest investor databases in Victoria - over 5,000 exclusive to PhilipWebb

Effective Exposure

S t e p 3

Enticing buyers to look at your home is key to the sales process. Even buyers

who are not actively looking will be attracted to a home that is marketed well.

Your real estate agency must be able to effectively position your home to

buyers and generate traffic at each of your home’s open for inspections.

Your real estate agent needs to be able to demonstrate

marketing excellence:

Quality photography

Expert floor plans

Professional copywriters

Website hits

Large buyer, investor and tenant databases

Tailored marketing campaigns

A dedicated in-house marketing team

PhilipWebb has been the recipient

of numerous awards for marketing

excellence and business practice.

These have included accolades from

the Real Estate Institute of Victoria,

the Australian Marketing Institute

and BRW Magazine’s Top 50 Best

Places To Work In Australia.

With a dedicated, in-house

marketing team, PhilipWebb

ensures every client receives a

tailored campaign that targets

the right buyers every time.

Negotiating an outstanding selling price

S t e p 4

A successful sale can be judged in various ways, including the speed of the

sale and the level of stress involved and terms agreed upon; however most

people would agree that ‘price’ is the definitive element.

Your ultimate selling price often comes down to the skill and expertise

of your selling agent in the art of negotiation.

It is wise to choose a real estate agent who has:

A dedicated ongoing Negotiation Techniques

training program

Proven sales process

Entire agent network working

to sell your home

Eliminating the stress

S t e p 5

Selling your home is a partnership between you and your agent.

Clear and regular communication combined with practical and

expert advice will ensure a smooth sales process.

Your real estate agent must be able to demonstrate:

Outstanding communication skills

True personal service

A supportive team culture

A focus on customer service

A trusted brand

Our MissiOn stateMent:

Committed to providing a service that exceeds our clients’ expectations.

“Our expertise will help you make appropriate

choices and navigate you smoothly through

the dynamics of the sales process toward an

outstanding result. We use a straightforward

process that sets out every aspect in easy stages.”

Creating great first impressions

S t e p 6

Your agent should be able to advise you on how to present your home so

that it appeals to the widest audience possible with the minimum effort

and outlay. From the moment prospective buyers arrive to inspect your

home, everything they see, smell and feel will make an impact on their

assessment of your home.

Your agent should be able to provide you with:

Advice based on expert local market knowledge

Practical checklists

Referrals to trusted trade services

Complimentary Interior Stylist consultation

1 We are not a franchise

This means each agent has full incentives to help sell each property across our 3 office network. In other words, all 40 of our agents have a vested interest to help sell your property for the best possible price

Furthermore, we are not restricted as to where we can sell. Our agents are without borders (unlike a franchise), providing far greater opportunities for buyer interaction

2 We sell more properties

We sell over 1000 properties per year… that’s nearly 3 homes a day… or one sale every 8 hours… We conduct more Open For Inspections and more private inspections each week than any other agent and, therefore, are speaking to more buyers than any other agent

More properties mean more advertising and more buyers. Our high volume advertising makes PhilipWebb top-of-mind for buyers

Very few buyers in the Eastern Suburbs would buy a property without first talking to PhilipWebb

3 Highest auction success rate

Our auction success rate sits between 80-90%, which is far above the industry average We have some of the most experienced auctioneers in the eastern suburbs Many of our auctioneers have been past winners/finalists in the REIV auctioneering competitions

4 We reach more buyers

We have 3 strategically located, prominent offices across the Eastern Suburbs We have 40 experienced and highly trained sales professionals working to sell your property A high volume of advertising and open for inspections generates an extensive buyer network We reach a high level of out-of-area buyers who are often more willing to pay a high premium for properties in your neighbourhood

Our Webb Alert system puts us in regular direct contact with buyers who have registered interest in your price range

5 Our brand has been trusted for 40 years

Established in 1972 by Philip Webb, our company is still led by its founder and director. Today the brand is synonymous with the Eastern Suburbs

Philip is still very much hands on with the day-to-day operation of the business. PhilipWebb is a family-owned business, not a faceless organisation. You are not treated like a number at PhilipWebb. We have the support and resources to ensure your every requirement is met and exceeded.

Reasons for choosing PhilipWebb

1 0 p O I N t S O F D I F F e R e N C e

6 We lead the market

Our high volume of sales and record prices have set new standards in the industry Many of our competitors use PhilipWebb sales results to comment on the local market We have led the way in the Eastern Suburbs for 40 years. In that time we have successfully sold properties in every kind of market imaginable. Therefore, our agents are the most experienced negotiators in the business.

7 We get more hits

Our website is one of the busiest agency websites We lead the market in using technology to help sell your property PhilipWebb receives more than 150,000 hits per month across its 5 major website portals. Our own website, philipwebb.com.au, engages well over 113,000 unique browsers All PhilipWebb properties are uploaded to our iPhone App Our website is mobile friendly PhilipWebb has exclusive feature spots on Realestate.com.au and Domain.com.au. These include Guaranteed Top Spots in suburbs that are key buyer catchment zones

8 Largest investor database

We have one of the largest rent rolls in Victoria – more than 5000 properties Therefore, your property can be exposed to almost 5000 investors exclusive to PhilipWebb, not to mention another 5000 tenants who may be looking to purchase their own home

9 Agency of the Year

Our company has been the recipient of all the major Real Estate Institute of Victoria’s awards – including Agency of the Year (2007 & 2008), Award for Customer Service Excellence (2006, 2007 & 2008) and numerous awards for Marketing Excellence

We are the only Real Estate Agent to have been rated by BRW magazine as one of the Top 50 Best Places To Work In Australia 2011

10 Marketing Excellence

We are one of the few agencies to employ an in-house marketing team who focus solely on maximising the return on your property

We have in-house professional copywriters who write specific copy for your property Our branding is new and fresh and provides a premium environment that complements the features of your property

Our company has been the recipient of more Real Estate Institute awards for marketing excellence than any other agent in Victoria

The choice is yours

S t e p 7

Choosing the right agent to work with when selling your home

is a significant decision. We trust this practical guide will help

make your decision an easy one.

philipwebb.com.au

Doncaster Office989 Doncaster Road, Doncaster East, 3109Tel: +61 3 9842 1477Fax: + 61 3 9842 3955

Mitcham Office483 Whitehorse Road, Mitcham, 3132Tel +61 3 9874 3355Fax +61 3 9874 5272

Ringwood Office139 Maroondah Highway, Ringwood, 3134Tel +61 3 8870 2888Fax +61 3 8870 2822