How to Achieve Better Conversions

Kyle Sheridan here with an advertising update.

It seems that it’s a pretty popular format and of course I sell packages. And I think that’s the best way to monetize a blog, video, and podcast is to have packages. I don’t think you put sponsored ads on your surrounds and stuff like some people’s monetization.

So what’s interesting is just before what I’m doing now, I basically had a celebrity gossip site. In that celebrity gossip world, you live and die by two things: one thing is how much traffic you can generate.

The best way to generate traffic in that industry, you can’t buy it because the traffic isn’t really worth that much money. So you can’t buy it, but you have to get people to talk about you for free. It’s the only way to get traffic in that industry essentially. So that’s the first thing.

The second thing is you live and die by how much money advertisers are willing to pay you. I’ve discovered that ad rates have plummeted over the last six years or so because impressions are unlimited on the Internet essentially. So ad rates plummeted and I found out what in that celebrity gossip world, I wasn’t in control of how much revenue I can bring in to my company.

Apart from that, I did some conversion work on my site and I really decided to start earning my listenership. I mean you’ve heard about me from several people now and that’s the long-term goal, is to be remarkable in an industry where a lot of people are just pimping stuff as an affiliate, or they’re doing the sponsored ad thing which is really kind of selling.

It’s selling out part of your real estate because you don’t know what to do with it in a way.

I’m Kyle Sheridan and this is an advertising update.

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