www.tainandable.comfacebook.com/TainandAble

a product acceleration company

About Us

• Experience with dealing with clients in the UK, Channel Islands, Caribbean, US and UAE

• Vertical knowledge in Finance, Technology, Postal and Services

• A focus on delivering scalable, measured results through digital media

• A lean than scale approach with forecasted results

• Strategic approach (micro and macro) with B2B focus

• A coaching or managed services engagement

The product cycle

Product Innovation

Product Build

Product Wrapper Product Channel

Product Support

Lean Scale

Our offering

Product Innovation

Product Growth

Product Build

Core

• What does it solve

• Benefit listing

Structure

• Elements of product

• Add on services

Process

• Where does it fit (mind, company, process)

• Niche assessment

Augmented

• Warranties, customer service, accessibility, etc.

Product Innovation

Time vsrules

Team size and skill

MVP

Market testing

Power pivot

Innovation Control

Product GrowthAchieving scale through digital marketing

Managed Digital Marketing Services

Core Product

Cheaper Alternative

Free Taster

Customer Generation

Customer Retention

Customer Generation

Landing Pages

AB

CWeb – Content (SEO/PPC/Blog/etc)

Social Media

Email

Others

Video

Customer Retention

Web – Content

Personal Social Media

Landing Pages

AB

C

Scheduled Email

Others (offline)

Video for existing customers only

Engagement

• Assess what tools exist

• Assess brand and segmentation

• Understand expectations

• Document and proposal for pilot

Scope

• Test with limited scope

• Knowledge transfer

• Measurable deliverables and KPI assessment

• Strategize 12 months

Pilot • Quarterly Assessments

• Strategic Planning

• Ongoing results

• Optimisation

Manage