How to Add User Session Recordings

to Your App’s Google

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What are user recordings?User session recordings are a type of qualitative analytics tool that enables you to watch videos of actual in-app user sessions

Here is a quick summary of some of their noteworthy benefits:

• Drill down to the single user level

• Highlight user sentiments such as impatience and frustration (elements that cannot be conveyed by numbers)

• Visualize bugs and crashes

• Examine why certain users dropped off of specific funnels

• Pinpoint areas of friction within your app’s UX

Why does it matter for your Google Analytics?

• Thanks to Google Analytics' integration with Appsee, the market leader in qualitative app analytics, you now have the ability to watch user session recordings directly from your high-level GA reports.

• Technically, you will be able to add the ‘secondary dimension’ of Appsee’s user recordings to your user reports.

Examples of this combo in action

• You are surely well-versed in the importance of measuring and optimizing your app’s “user engagement”. In order to do this, you want to understand from your Google reports how long your users are spending on each screen and many users are bouncing from your app, and better yet- why.

• From dimensions such as screen name and user type you can see how many new users vs. returning users are bouncing from your app and then watch corresponding user recordings to show you the exact cause(s).

User Engagement

Examples of this combo in action• Another powerful way to harness this

combo is for understanding the in-app purchase patterns of your users. Let’s say you want to examine average order value, goal conversion rate, and per session value of your users drilled down by day of the week and hour of the day.

• You see that Thursday and Friday are not performing as well as anticipated- why is that? By diving into the additional dimension of Appsee’s user recordings, you can see exactly how users behaved in your app that day and what ultimately caused them to not convert.

In-App Purchase Patterns

Examples of this combo in action

• So you want to understand the quality of your app’s users obtained from specific acquisition campaigns. You first zone in on conversion value and run a report in GA with the following metrics:  users, new users, goal X, goal conversion rate, per session goal value.

• You might use this report to examine how often your Facebook acquired users from specific campaigns are converting compared to Google Adwords.

• What happens if you notice any irregularities or noteworthy stats in this report? Again, you can add the drilldown dimension “Appsee User URL” and watch real-time videos of user sessions filtered by those specific metrics. This enables you to actually see why certain campaigns are performing better than others.

Acquisition Optimization

• Any time you have a question about a certain statistic for your in-app metrics (e.g. % quit rate or avg. # of screens visited) you can utilize user recordings to explore the ‘whys’ behind those numbers

• By combining quantitative analytics (GA) with qualitative analytics (Appsee) you are able to obtain a complete, accurate picture of what’s going on inside your app

• This understanding will allow you to sort the ‘wheat from the chaff’ within your numeric data and make key decisions for your app with more confidence and trust in your data

The ultimate result? The most actionable insights on your app

How do you get access to the user recordings?

Integrate for Free

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