how to advertise yourself as a yoga teacher - free talk
TRANSCRIPT
How to advertise yourself
as a Yoga Teacher Ana Paula Coelho
Who am I?
Advertisement degree
MBA on Entrepreneurship in
Digital Marketing
12 years of experience in
IT/Marketing Communications
1 year of Yoga - and freelancing
Hackschooler – learn how to
learn
Push and pull
What are the main doors for internet today?
Google – pull
3 first pages on Google
Facebook – push
Frequency and consistency
Evolution
2014 – 99% Facebook, 1% Google
3k visits
2015 – 80% Facebook, 20% Google
12k visits
2016 – 60% Google, 30% Facebook
10,5k visits (5 months)
Google – Search Engine Optimization
Which of those titles most likely the majority of people
will search on Google?
First level intensive course
4 weeks yoga intensive course in Thailand
Agama Yoga Level 1
28 days yoga retreat Thailand
One Month Yoga Ko Phangan
SEO
Which of those titles most likely the majority of people
will search on Google?
First level intensive course
4 weeks yoga intensive course in Thailand
Agama Yoga Level 1
28 days yoga retreat inThailand
One Month Yoga Ko Phangan
Why some people are a success?
Product adoption curve
Marketing formula
Cheap “get to know me” products
Kobi’s Tantra Heart Meditation by donation or drop in price
Prime product with good price for value
2~3-day workshop immersion
Top products for best customers
Retreats and Festivals
Advertisement formula
Push - consistency
Posters
Community
Pull
Word of mouth
SEO by third parties websites
What’s missing?
Central of information – website with good SEO
Do it yourself
Use what you have in hands
Start from what you can do now
Make a marketing and communication plan
Keep a to-do-list updated and aligned with your goals
Who are you? It’s also a fundamental marketing question
Content Images, Videos, Posters and flyers
Where are you? Digital presence matters
Be popular How to use Social Media wisely
Reach Enlightenment Meditate upon it
What are we going to learn together?
Self-presentations that matter;
How to make the best copyrighting for business and events;
Keywords that matter to Google (basic SEO concepts);
Easily creating websites and e-mail marketing;
Building References online (link building);
Social Media Marketing;
How to make proper content (photos, videos) using what you have in hand;
Basic skills on editing photos;
How to build a basic poster;
Tracking goals;
Design Thinking.
Day 1 Day 2
Hours:
12:30 – 15:30
17:00 – 20:00
The Marketing Toolkit
Yoga teacher worksheet
Spiritual event/product worksheet
Facebook Templates
OSEP – Owned, Shared, Earned and Paid Strategy
Communication Plann worksheet
Tracking worksheet
Golden Circle
Empathy Map
Business Model Canvas
Yoga Day Organizer Toolkit
Thank you!
2-day Workshop Online Marketing for Yoga Teachers
goo.gl/xZj7hp
about.me/anapaulacoelho