how to attract traffic and leads using instagram at affiliate summit east
TRANSCRIPT
How to Attract Quality Web Traffic & Leads with InstagramSarah DavidsonVisualMarketingEdge.com@davidsos0
• Why Instagram?• 7 step system to:
• Attract a targeted audience
• Grow your followers • Drive traffic• Get leads
Agenda
Why Instagram?
Instagram is the fastest growing social platform
*source: Simply Measured Instagram Study 2014Q4
More than Twitter, Pinterest & LinkedIn
The reality of Instagram NOW
*Source: Forrester Research, Inc.
Easy to meet and engage with people
Less effort & more results
More visibility & emotional
connectionHigher quality
traffic and leads
Predominantly women, younger crowd
Educated, higher income
Step #1:Get clear about
your goals
Step #1: Get clear about your goals
Who are you trying to attract?
What action do you want them to take?
Step #2:Create a
compelling profile
Step #2: Create a compelling profile
Step #2: Create a compelling profile
Tell them why to follow
Step #2: Create a compelling profile
Tell them about you & your brand
Step #3:Post content that
works
Step #3: Post content that works
Post content appropriate for InstagramStep #3: Post content that works
Step #3: Post content that works
Consistency:• Colors• Filters• Style• Subject• Identity
Step #3: Post content that works
Grab the attention of your audience
Step #3: Post content that works
Surprise
Step #4:Optimize your content so the
right people find it
Hashtag quantityStep #4: Optimize your content
Hashtag researchStep #4: Optimize your content
Popular vs. Targeted
Trending hashtagsStep #4: Optimize your content
Leverage trends
Hashtag mixStep #4: Optimize your content
Variety
GeotagsStep #4: Optimize your content
Location or action
Post at the optimal timeStep #4: Optimize your content
Step #5:Grow your audience
EngagementStep #5: Grow your audience
+ FOLLOW
ShoutoutsStep #5: Grow your audience
Connect with other
audiences
AdvertisingStep #5: Grow your audience
Many large accounts accept
sponsored posts
ContestsStep #5: Grow your audience
Step #6:Drive traffic &
leads
Step #6: Drive traffic & leads
Step #6: Drive traffic & leads
Call to action in your bio
Step #6: Drive traffic & leads
Call to action in your post
Step #6: Drive traffic & leads
Call to action for promotion
Step #7:Systematize &
track
Be consistent & know your numbersStep #7: Systematize & track
Use ICONOSQUARE & GA to track your metrics
7 STEP SYSTEM
•Get clear about your goals1•Create a compelling profile2•Post content that works3•Optimize your content 4•Grow your audience5•Drive traffic & leads6•Systematize & track7
Thank you!