how to be successful with search in your organization

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How to be Successful with Search in Your Organization Agnes Molnar, Search Explained [email protected] @SearchExplained

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Page 1: How to be Successful with Search in YOUR Organization

How to be Successful with Search in Your Organization

Agnes Molnar, Search [email protected]

@SearchExplained

Page 2: How to be Successful with Search in YOUR Organization

Workshop Resources

https://SearchExplained.com/Vogin-IP-2017

Page 3: How to be Successful with Search in YOUR Organization

Search & People

Source: http://searchpatterns.org

Page 4: How to be Successful with Search in YOUR Organization

Enterprise SearchConnects people to the information

they need to get their jobs done.

Page 5: How to be Successful with Search in YOUR Organization

Enterprise SearchSearch technology

that your organization owns and controls

Page 6: How to be Successful with Search in YOUR Organization

Find is the REAL Challenge!

Page 7: How to be Successful with Search in YOUR Organization

The Search Processes

Crawling Indexing Calculating Initial Relevance

Querying Presenting Results Capturing Clicks

Analyzing Suggesting Tuning

Page 8: How to be Successful with Search in YOUR Organization

Search Processes

Page 9: How to be Successful with Search in YOUR Organization

Crawling & Indexing

Page 10: How to be Successful with Search in YOUR Organization

Crawling & Indexing

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Query Processing

Page 12: How to be Successful with Search in YOUR Organization

Search Topology Components

Source: MSDN

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Hybrid Search

Page 14: How to be Successful with Search in YOUR Organization
Page 15: How to be Successful with Search in YOUR Organization
Page 16: How to be Successful with Search in YOUR Organization

Search:User – Context – Content

Users:Information needs, audience types, expertise, tasks[Who needs the Information]

Content:Document types, objects, structure, attributes, metadata [How to describe the information]

Context: Business models & goals, corporate culture, resources[How the information is used]

Users

ContextContent

Page 17: How to be Successful with Search in YOUR Organization

Content AnalysisLocations of content

State and quality of content

Whether it will be migrated

Metadata

Organizing principles that can be reused

IS-ness and ABOUT-ness of content

Ownership of content

Content lifecycles

Relative value of content

Page 18: How to be Successful with Search in YOUR Organization

USER EXPERIENCE - CUSTOMIZATIONS

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Refinement

Result Type & Display Template On Hover Panel

Queries & Query Rules

Page 20: How to be Successful with Search in YOUR Organization

Manual vs. Auto-TaggingManual Tagging

Auto-Tagging• Entity Extraction• Pre-defined taxonomy-based tagging/classification• Machine learning

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Result Set (out-of-the-box)

Page 22: How to be Successful with Search in YOUR Organization

Refinement Panel

Page 23: How to be Successful with Search in YOUR Organization

Result Set - Documents

Page 24: How to be Successful with Search in YOUR Organization

Result Set – Food Recipes & Nutritions

Page 25: How to be Successful with Search in YOUR Organization

Result Set - Tasks

Page 26: How to be Successful with Search in YOUR Organization

Query Rules• Query conditions

• Promote Results• Result Blocks• Transform Query

Page 27: How to be Successful with Search in YOUR Organization

Query Rules – Promoting Results

Page 28: How to be Successful with Search in YOUR Organization

Query Rules – Result Blocks

Page 29: How to be Successful with Search in YOUR Organization

Query Rules – Changed ranked results

Page 30: How to be Successful with Search in YOUR Organization

Query Rules – Add content freshness to ranking

Page 31: How to be Successful with Search in YOUR Organization

Query Rules – Add content freshness to ranking

http://www.techmikael.com/2013/10/adding-freshness-boost-to-sharepoint.html

Page 32: How to be Successful with Search in YOUR Organization

Search Query Tool

http://sp2013searchtool.codeplex.com/

Page 33: How to be Successful with Search in YOUR Organization

Search Experiences in Office 365

Page 34: How to be Successful with Search in YOUR Organization

The Microsoft GraphLearns about you, your work & your relationships 

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The Microsoft GraphPowers discovery of content & expertise throughout O365

Page 36: How to be Successful with Search in YOUR Organization

The Microsoft GraphPowers discovery of content & expertise throughout O365

SearchFind content & expertise faster with search result relevance powered by Graph

Page 37: How to be Successful with Search in YOUR Organization

The Microsoft Graph

DelveSearch for and discover contentand expertise

Powers discovery of content & expertise throughout O365

Page 38: How to be Successful with Search in YOUR Organization

Content Quality

Accuracy

CompletenessTimeliness

Page 39: How to be Successful with Search in YOUR Organization

Search Quality MetricsNumber of Searches Number of successful

SearchesNumber of Searches with

Zero results Results with no click

Most popular Queries Results clicked the mostWho’s performing the

most searches (users/departments/roles)

Correlated searches

Speed / latency Total distinct search terms Total distinct words Trends and historical data/charts

Page 40: How to be Successful with Search in YOUR Organization

What if I cannot find a document?

The document does not exist.

The document does exist - but is not in the search index.

The document does exist, is indexed – but I don’t have permission to read it.

Page 41: How to be Successful with Search in YOUR Organization

Search Adoption in Practice

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Metrics

Get new staff to quickly start using search to explore and find resources.

How many new staff use search in the first 2 months.

# of search sessions/month for the the new staff segment.

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Proof of Concept (POC)Initial requirements & conditions

Limited scope• Functionality• User Experience• Content• Users• Etc.

Limited time frame

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Project phases

Source: OlaSearch

Page 45: How to be Successful with Search in YOUR Organization

Who Needs Governance?

Page 46: How to be Successful with Search in YOUR Organization

GovernanceThe set of

policies, roles, responsibilities and processes

that guide, direct and control

how an organization’s business divisions and IT teams cooperate

to achieve business goals.

Page 47: How to be Successful with Search in YOUR Organization

Pillars of Governance

SecurityAuditingReliabilityUsabilitySupportability

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Roles and Responsibilities MatrixRole Task Responsibility

Search Manager

Search Analyst

Search back-end engineer

Search front-end engineer

Search relevancy engineer

Responsible

/

Accountable

/

Consulted

/

Informed

Page 49: How to be Successful with Search in YOUR Organization

Search Governance PlanManaging scopes of Search

Defining content sources

Defining and managing content types

Defining and managing metadata

Identifying promoted results

Using third-party tools or custom functionality to extend search

Search Analytics

Training end users

Page 50: How to be Successful with Search in YOUR Organization

THANK YOU!

Agnes [email protected]

https://SearchExplained.com @SearchExplained

https://SearchExplained.com/Vogin-IP-2017