how to be sure you're getting the right message across
DESCRIPTION
http://kevinoefelein.com/ They’re calling it a numerologists delight. An 8.5625 pound baby was born on the 11th of October at 1:14 PM. Amazing, huh?! Oh wait… you might have missed it because I didn’t present the information in the best way possible to create the best possible effect. That said, here it is: The baby was 8 pounds, 9 ounces, born on 10/11/12 at 13:14 (aka 1:14 PM). See it now? 8 9 10 11 12 13 14 As far as anyone knows, this is the first time something like this has happened. But who really knows. Anyway, as much as I like events like this with numbers that line up nicely (call me OCD is you want), that’s not the point. The point is this… When you present information to your prospects, leads, and clients, always make sure you present your facts in the best possible manner… meaning the best and easiest way to facilitate money departing their pockets and entering yours—facilitating sales. And many times that means selling benefits, instead of features. Yeah, I know. It’s not really to anyone’s benefit that the baby’s birth had nicely lining up numbers. But without lining up the numbers, there’s no story at all. (Besides… this story gave me a nice chuckle, but like I said, I like these kinds of things). Bottom line: you’re doing yourself, your business, and your bottom line a disservice by not presenting the facts in such a way that helps the audience make what should always be the most logical conclusion. In this case it was seeing the numbers ordered 8-14 and recognizing this rare feat. In your business, it’s getting the prospect or client to get out of their own way and make the smart and logical choice of opening their wallets.TRANSCRIPT
How to be Sure You’re Getting
the Right Message Across
Getting Your Right Message Across
Last week, something amazing happened.
Getting Your Right Message Across
They’re calling it a ‘numerologists delight.’
Getting Your Right Message Across
An 8.5625 pound baby was born on the 11th of October
at 1:14 PM.
Getting Your Right Message Across
Amazing, huh?!
Getting Your Right Message Across
Oh wait… you might have missed it because I didn’t present the information in the best way possible to create the best possible
effect.
Getting Your Right Message Across
That said, here it is:
Getting Your Right Message Across
The baby was 8 pounds, 9 ounces, born on 10/11/12 at 13:14 (aka 1:14 PM). See it
now?
Getting Your Right Message Across
8
Getting Your Right Message Across
89
Getting Your Right Message Across
89
10
Getting Your Right Message Across
89
1011
Getting Your Right Message Across
89
101112
Getting Your Right Message Across
89
10111213
Getting Your Right Message Across
89
1011121314
Getting Your Right Message Across
As far as anyone knows, this is the first time something like this has happened. But
then again, who really knows?
Getting Your Right Message Across
Anyway, as much as I like events like this with
numbers that line up nicely (call me OCD is you want),
that’s not the point.
Getting Your Right Message Across
The point is this…
Getting Your Right Message Across
When you present information to your
prospects, leads, and clients, always make sure you present your facts in
the best possible manner…
Getting Your Right Message Across
meaning the best and easiest way to facilitate money departing their
pockets and entering yours—facilitating sales.
Getting Your Right Message Across
And many times that means selling benefits, instead of
features.
Getting Your Right Message Across
Yeah, I know. It’s not really to anyone’s benefit that the
baby’s birth had nicely lining up numbers.
Getting Your Right Message Across
But without lining up the numbers, there’s no story at
all. (Besides… this story gave me a nice chuckle, but like I said, I like these kinds
of things).
Getting Your Right Message Across
Bottom line: you’re doing yourself, your business, and
your bottom line a disservice…
Getting Your Right Message Across
by not presenting the facts in such a way that helps the audience make what should always be the most logical
conclusion.
Getting Your Right Message Across
In this case it was seeing the numbers ordered 8-14 and recognizing this rare
feat.
Getting Your Right Message Across
In your business, it’s getting the prospect or client to get
out of their own way and make the smart and logical
choice of opening their wallets.
Until Next Time…
Until next time,
Kevin Oefelein
Get Marketing Made Easy - 3 Months FREE
P.S. Get three months of the
“Marketing Made Easy” Newsletter absolutely free.
Just go to the link below:
Get Your Free CD & Report
4 Steps to Grow Your Business
Exponentially
Just go to KevinOffline.c
om
Wait… There’s More!