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BOOTSTRAPPING YOUR STARTUP

BALTHAZAR DE LAVERGNE

#TFBARCELONA

A MINDSET ? ✓ Control & Freedom✓ Time to grow✓ Go / No Go situations

YOU’RE THE MAN IN CHARGE

✓ Control everything✓ Focus on the experience✓ Make it personal

FINANCING IS NOT A PROXY FOR SUCCESS

✓ Dumb money✓ Money spent the wrong way✓ Large failures

SUCCESS STORIES ✓ GITHUB

✓ APP SUMO

✓ MAILCHIMP

BOOTSTRAPPING VS

FINANCING ✓ Control✓ Leverage on investors✓ Speed

MEET THE CAVALRY ✓ S o m e w a y s t o fi n a n c e y o u r

operations✓ Maximize your risk

SAVE ✓ 1.5M per month without funding

MADE.COM ✓ Build it after people paid for it✓ Long delays but negative working capital

FOTOLIA ✓ Buy credit for 10 photos✓ Pay your photographers photo by photo

BE CAREFUL ABOUT THE BUSINESS MODEL

BOOTSTRAPPING IS LIKE GOING TO THE

GYM ✓ Great training for employees✓ Sweat baby sweat✓ $$ => education

SKIP THE SEED

MONEY: DON’T PARTY LIKE IT’S

1999 ✓ Act like you didn’t

:SOME TECHNIQUES

MVP

SAAS

ELANCE&

UPWORK

HIRE SLOWLY ✓ You need to be under the water✓ You need to know the job

FAKE IT UNTIL YOU MAKE IT

COLLECT EARLY PAY LATE

PAY WITH RISK

DON’T PAY WITH EQUITY

◊LOSERS DELEGATE ✓ Learn what you don’t know✓ You’ll end up good in finance, HR, Sales

INTERNS SUCK ✓ Tough to build the culture✓ Outsource

DON’T PREVENT RISK, MANAGE RISK

✓ Be generous and focus on the experience

DETAILS MATTER ✓ Emails, welcome process✓ Customer service✓ Even your backend

TIME HORIZON ✓ Before P/M fit you need to survive —> Week✓ After it gets longer

THANK YOU !