how to bridge the physical and digital experiences at live events
TRANSCRIPT
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How to Bridge the Physical and
Digital Experiences at Live Events
Justin Gonzalez@justinSF
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© 2016 Confidential – do not distribute 3
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• Demand Gen
• Content Marketers
• Advocate Marketers
…and more!
Suddenly, everyone wants your recipe.
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Live Engagement Marketing (LEM)is the discipline of applying digital marketing
principles to the physical world of live events.
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What does that mean?
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How do you integrate the physical and digital worlds of live events?
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By focusing on your key event stakeholders.
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CONNECT ATTENDEES
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• Focus on quality over quantity.
• Introduce the app in your opening remarks.
• Ask attendees to post a status update.
• Connect with like-minded individuals.
• Rate and review sessions and speakers.
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EQUIP SPEAKERS
CONNECT ATTENDEES
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• Incorporate live polls into their presentations.
• Solicit audience questions.
• Follow-up with unanswered questions.
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EMPOWER SPONSORS
CONNECT ATTENDEES
EQUIP SPEAKERS
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• Meet the right attendees with Targeted Campaigns.
• Take advantage of 1:1 meeting scheduling.
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In this new world, everyone feasts.
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Attendees
gain access to a vibrant community of like-minded individuals.
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Speakerscan deliver truly engaging sessions to their audiences.
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Sponsorsconnect with the right attendees and increase ROI.
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And you…
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Everyone
wants your
secret sauce.
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• Track attendee engagement
• Segment attendees by topic interest
• Deliver targeted messages
• Push in-app activity to Salesforce
Demand Gen
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ContentMarketing
• Identify which topics resonate
• Prioritize post-event content creation
• Leverage user-generated content
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• Collaborate with them on marketing
• Get their feedback on your product/service
• Reward their influence
Advocate Marketing
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And you’ve earned a seat at the strategy table.
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Learn more at
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Thank you | @justinSF | Booth 659