how to build a counselling practice in the age of medicare
DESCRIPTION
Clinton Power, founder of Australia Counselling Directory presents on how counsellors and psychotherapists can still build a successful private practice, despite not being able to offer Medicare rebates or Private Health Fund Rebates. To advertise your counselling practice on Australia Counselling, visit www.AustraliaCounselling.com.au/advertiseTRANSCRIPT
LIVE Marketing Workshop: How to Build a Counselling Practice in the Age of Medicarewith Clinton Power, Developer and Founder of
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• What’s your philosophy of therapy?• Do you really want to see clients for 5 + 5 sessions?• Be happy to refer on Medicare requests to good quality
psychologists or accredited mental health social workers• Be open to clients that choose to work with YOU
Medicare clients are not your clients
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Why would a client choose you over Medicare?
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•Let them know WHY they should choose you•Show them that you have a solution to THEIR problems•Demonstrate your expertise, passion and authority in your field
What’s in it for me?
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•WIIFM: (What’s in it for me?) Scan all your marketing materials and view them from a potential client’s perspective•Clearly define what makes you unique•Show your passion, expertise and talents•Create helpful information that people can access for free
•Niche websites get more clients•When not to niche and be a generalist•Why niche websites work•Why search engines LOVE niche websites
Create a niche website
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www.jacquelinestone.com.au
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www.indigotherapies.com.au
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Summary
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•Don’t be afraid to niche (for marketing purposes only)•Share your passion and talents with your community•Discover what makes you different from every other therapist•Create valuable and helpful information for your ideal clients
Website Critiques
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