1. How to Build a Killer Social Media Program 2. My name is @KeelySaye. 3. My name is @KeelySaye. I am the digital marketing director at Riggs Partners. 4. Objective 5. Awareness Leads Nurturing Sales 6. Content Strategy 7. Personas 8. Priority Initiative Success Factors Perceived Barriers Decision Criteria Buyers Journey Source: BuyerPersona.com 9. AMAColumbia.org/blog 10. Network Development 11. Content Resources Online Influencers Offline Relationships Original Content 12. Network Growth 13. Campaigns Advertising Targeting 14. Measure 15. Reach Engagement Website Referrals 16. T Riggs Never become a dinosaur. 17. Get ready to pay to play in social media marketing. 18. Get ready to pay to play in social media marketing. Get ready to get paid for it. 19. RiggsPartners.com/r-blog Pay to Play post Video presentation