influencer marketing: using relationships to build killer links
DESCRIPTION
Strategies for identifying influencers and building relationships with them to you can develop killer links for your site.TRANSCRIPT
Influencer Marketing
Who Am I?
Co-author of The Art of SEOPresident of Stone Temple Consulting
25+ person SEO and PPC firmTrainer for Instant E-TrainingFounder of Web Site Publishing Companies
@stonetemple+Eric Enge
YOU INFLUENCER
The Influencer Audience Factor
Your Reach Their Reach
@stonetemple / +Eric Enge
The Influencer Trust Factor
20,000 Connections
20,000 Connections
20 Shares
10 Links
100 Shares
50 Links
@stonetemple / +Eric Enge
The Synergy We’re Looking For – Step 1
Traffic, Links & New Subscribers
Shared onSocial Networks
Helps DriveNew Followers,Fans, Friends
@stonetemple / +Eric Enge
The Synergy We Are Looking For – Step 2
(Influencers)
(Your Stuff)
@stonetemple / +Eric Enge
(Sharing)
Where “it” lives in the organization
@stonetemple / +Eric Enge
Finding Influencers
@stonetemple / +Eric Enge
Klout Categories
@stonetemple / +Eric Enge
Twitter Search for #gps
@stonetemple / +Eric Enge
Amazon Book Search
@stonetemple / +Eric Enge
Conference Agendas
@stonetemple / +Eric Enge
Klout – Influenced By
@stonetemple / +Eric Enge
Who else writes for the same blog?
@stonetemple / +Eric Enge
Ways to Verify Influence
@stonetemple / +Eric Enge
Klout
@stonetemple / +Eric Enge
Does Your Anchor Text Look Like This?
@stonetemple / +Eric Enge
12%
11%
23%14%
13%
11%
10%6%
Or, Like This?
Brand Name
Domain
“Looking Natural” – Links You Won’t Get
• Article directories• Low value directories• Blog and forum comments• Link networks• Wordpress themes• Reciprocal links• Sites that do not care about content quality
@stonetemple / +Eric Enge
@stonetemple / +Eric Enge
Influencer Marketing
@stonetemple / +Eric Enge
Blog with
Quality Content
@stonetemple / +Eric Enge
Lots of Guest Posts
@stonetemple / +Eric Enge
Strong Twitter Presence
@stonetemple / +Eric Enge
Solid Facebook Presence
@stonetemple / +Eric Enge
Basic Strategy
• Post great content: 3 to 4 times per week– 2/3 of the posts are from guest authors
• Guest Post on other sites: 3 to 5 times per week
• Always building relationships with influencers• Great content on Twitter and Facebook• Promote posts on Twitter and Facebook
@stonetemple / +Eric Enge
Top Anchor Text
@stonetemple / +Eric Enge
Sample Results• http://blog.kissmetrics.com/color-psychology/ • 681 links from unique domains• 7,983 tweets• 4k Likes
• http://blog.kissmetrics.com/science-of-social-timing-1/• 504 links from unique domains• 10,600 tweets• 1k Likes
• The site gets 200,000+ visitors per month
@stonetemple / +Eric Enge
