how to choose a mobile first digital marketing agency
TRANSCRIPT
ENGAGE & ACQUIRE
Mobile-First Digital Agency
PHILADELPHIA | HONOLULU | DES MOINES
WHY PURPLEGATOR?
History• Division of Advanced Telecom Services – founded in 1989• Evolved from the landline, to the internet and now to mobile
Strengths• Capable of serving 9 billion impressions daily• Serving on over 350 ad networks• Automated, real-time bidding strategies
Recognition• 21 awards
Strategy• Unique campaigns for each unique client• Relevance Raises Response
Est. 1989
ATS – LondonEst. 1992
ATS – CanadaEst. 1993
ATS – PragueEst. 1997
ATS TapeiEst. 1998
Monster TonesRingingPhoneEst. 2002
Zim CorporationEst. 2006
Est. 2010 Est. 2013 Est. 20142013
Spark Network ServicesAcquired 2007
LOOK WHAT WE’VE DONE THIS PAST YEAR
WE WROTE THE BOOK ON MOBILE MARKETING
100 Years of Information Gathering
1917 - 2017
CHANGE INTECHNOLOGYIN ONLY
8 YEARS
WE SPEND 2x MORE TIME WITH MOBILE THAN RADIO
Data Source: eMarketer 2016
78% of Us Now Own Smartphones
Data Source: Nielsen 2016
SMARTPHONE EXPANSION = POWERFUL ADVERTISING OPPORTUNITIES
BUDGETS MOVING AWAY FROM PRINT, BROADCAST
arketing Spending Plans for 2016, by Media Type
Data Source: StrongView/Selligent
Marketing Spending for 2016, by Media Type
We Specialize In Engaging Your Customers& Acquiring Their Business - and Loyalty
HOW WE DO IT?
Strategy
• Mobile strategy & consulting• Digital Advertising• Mobile video production• App development• SEM• Content marketing
• Mobile advertising• Test message marketing• Web development• SEO• Social media marketing• IVR
HOW WE DO IT?
Execution
Optimization – We won’t just set it and forget it!
We’ll Always Be Testing
IVR
Interactive Voice ResponseFew people in the mobile marketing world are as dialed in to IVR as we are. In fact, our Advanced Telecom Services companies have been doing interactive voice response since 1989. The combination of mobile-digital and IVR is a perfect marketing match!
NEW!RINGLESS
VOICEMAIL
WEB DEVELOPMENT
There’s a tsunami of traffic moving from desktop to mobile, and marketers must ensure that the user experience on mobile and tablet is as convincing as the desktop experience. With our recent acquisition of Rocky Point Media, we’ve greatly enhanced our web design team. And, we’ll give you the added bonus of including basic SEO services in the initial development.
Acquired 2015
PHILADELPHIA DES MOINES HONOLULU
#FREESEO INCLUDED
SEO
Search Engine OptimizationThe great thing about SEO, and specifically mobile SEO, is that there are no ongoing costs for every new visitor to your website. And, if your goal is higher local search engine rankings, it’s a lot easier to get on the first page of Google. There’s no better way for you to dominate your competition. Results Oriented. White Hat SEO.
GATOR LOCAL
• Local directories in your area• Industry specific directories• Improved ranking• Builds links• One stop shop• Take ownership of your information
• Increased “near me” searches• Same NAP (name, address, phone
number• Consistency and accuracy• Permanent listings• Concierge service
VIDEO PRODUCTION
Video informs and entertains and needs to be integrated into each and every aspect of your digital and mobile marketing efforts. No matter what you do, your job is to tell your story. And more people will listen to your story if it is on video rather than on a page of text.
NEW! CINEMAGRAPHS
The new moving picture!
SEM
Search Engine MarketingWhether you are running an international corporation or a local small business, we know how important it is for you to compete online. We’ll test our ideas before recommending them to you. You’ll rate us on conversions and increased sales, not clicks.
MESSAGING
Text Message MarketingSMS text message marketing is the workhorse of mobile marketing. It is the single most important thing you can do to get started with a comprehensive mobile marketing strategy. Text is inexpensive and offers the best return on investment of any mobile marketing tactic that you will employ.
SMS, MMS and Push Notification
GATORTEXTING
SOCIAL MEDIA MARKETING
Every social media network is different. A business needs to select the proper image and social media strategy for each of its networks. Acting the part is half the battle. When it comes to social media, the KPI to measure is not the engagement that a post receives, but the sales that it generates.
APP DEVELOPMENT
A mobile app is a walking billboard that’s in the pocket of your customer 24 hours a day. Imagine how important that is to have your company’s app on the mobile phone of your customers and prospects. What’s that real estate alone worth to your business?
CONTENT MARKETING
Educating consumers has become a profound way of generating new business for your company. Content marketing has become the new cold call. Raise your brand awareness with content marketing that combines journalism with PR. We are proud Sharp Spring partners.
MOBILE ADVERTISING
Mobile’s uncanny ability to send the best message, to the right person, in the optimal location, at the time when that person is most likely to buy, is unsurpassed. Using techniques such as geo-targeting, mobile advertising placement via apps and mobile websites allows for precision targeting that no traditional media can match.
DIGITAL ADVERTISING
Your customers and prospects will find you more often through a variety of one-to-one partnerships we have with industry giants such as Google and Facebook. By integrating third-party data, you’ll target your best prospects. Together, we’ll analyze the statistics and your results will improve each week as we accumulate more data on which prospects are converting to sales.
Every day new companies enter the mobile ecosphere, where the pace of innovation is exceedingly high.
The process can become confusing fast.
We live, dream and sleep mobile so you don’t have to.
