TOP DIGITAL MARKETING AGENCY IN SYDNEY

How to Select the Right Social Media

Platform for Your Brand

Social Conundrum

With so much pressure on businesses to join the social media spectrum, businesses have put forth a very bipolar response to this need. Some businesses refuse to participate, while others take the “be everywhere” approach. Like anything else in business, a little analysis is needed before you begin your social media journey. It is important to have clear goals –and from there everything else is business as usual. Keep reading to learn more about which metrics will help you decide the top 3 social media platforms you should use for your unique business.

1. Goals

You won't know you're reaching your potential if you don't have a clear set of goals, backed by cold hard business requirements. DigitalSearchGroup.com.au suggests businesses paint a picture of your current situation; look at existing traffic to your online or offline campaigns, conversions, peak times for either, and where your traffic is coming from. (That's usually your first clue as to which social media platform to choose for your business). After that, paint a new picture – one of what success looks like.

2. Demographics by the Numbers

It isn't complicated to discover where your demographic likes to hang out online. Social media use varies by age group, gender, profession, where they live, and a lot more so this will take some research. Sprout Social has conducted a study which claims the following;

AGE GROUP18-29 87.00%

30-49 73.00%

50-64 63.00%

FACEBOOK

GENDERMEN 66.00%

WOMEN 77.00%

LOCATIONURBAN 71.00%

SUBURBAN 72.00%

RURAL 69.00%

LinkedAGE GROUP

18-29 23.00%

30-49 31.00%

50-64 30.00%

GENDERMEN 28.00%

WOMEN 27.00%

LOCATIONURBAN 32.00%

SUBURBAN 29.00%

RURAL 14.00%

TwitterAGE GROUP

18-29 37.00%

30-49 25.00%

50-64 12.00%

GENDERMEN 24.00%

WOMEN 21.00%

LOCATIONURBAN 25.00%

SUBURBAN 23.00%

RURAL 17.00%

B2BAnd back in 2014, Tribilio conducted a study which claimed that 87% of B2B marketer respondents got their traffic from these top three B2B social media channels:

64%

14%

17%

Top 3 B2B Social Media Channels

Linked In Twitter Facebook

B2CLastly, Salesforce reported that the top 3 social media channels for B2C marketing are as follows:

FacebookTwitter

Youtube

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%94%

84%

76%

Top 3 B2C Social Media Channels

3. BudgetWhile internet marketing is much cheaper than other forms of marketing, it doesn't come free –and how much you put into it exponentially affects what you pull out of it. The Duke School of Business did a survey to figure out how much the average marketing department puts aside for social media: 13% --And that number is expected to increase to 21% by the year 2019. Bufferapp's own reporting finds that marketing with social media has a cost formula that looks a little something like this:

Graphics, design, photos 40%

Advertising, reach 30%

Social media scheduling 10%

Analytics 10%

Sharing buttons 10% (Bufferapp's business)

40%

30%

10%

10% 10%

Graphics, design, photos Advertising, reach Social media scheduling Analytics Sharing buttons

4. Break it DownAfter you consider these demographics and budget, break down your most active social media profiles, which generates the most site traffic via backlink analysis in Sydney - Digital Search Group, measure social growth in terms of both engagements and followers, which media format gets the most love from your audience (blogs, videos, imagery and/or infographics), and then take a look at similar metrics for your competitors.

5. Key MetricsThe key metrics to apply throughout your assessment include:

Reach

Engagement

Acquisition

Conversion

Activity

ConclusionOnce you are able to view a complete picture of social media usage after a demographic deep-dive, you'll be better armed to create the most effect with the smallest amount of movement (and only 3 key social networks).

Conclusion

Once you are able to view a complete picture of social media usage after a demographic deep-dive, you'll be better armed to create the most effect with the smallest amount of movement (and only 3 key social networks).

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