how to close deals
TRANSCRIPT
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Close Deals
H O W TO
@hajak
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1. 2.3.4.
has a real problem you can solve
knows and admitsthey have the problem
sees the consequences of the problem
sees the steps to solution
The customer PRODUCT MARKET FIT
CUSTOMER EDUCATION
SALES
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More like dating than anything else
ACTUAL SALES IS
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PROBLEM
SOLUTION
PREDICTABLE SALES
SALES TRAINING
AlternativesPain
ContextUser
REPEATABLE SALES
FunnelLeadsSLC
Customer
journeysuccess
LEARN
MEASURE
DOCUMENT
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Size mattersIN SALES AND MARKETING
MATCH WITH VOLUME, PAIN, AND EFFORT
ACV $50.000
ACV $5.000
ACV $500
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Manual work
COMPETITION:
Marketing Self-Service
Data
SKILLS:
NO SALES
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INSIDE SALES
Lead velocity Conversion Education
Growth
SKILLS:
ComplacencyCOMPETITION:
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Credibility Bespoke
Awareness
SKILLS:
InternalCOMPETITION:
COMPLEX FIELD SALES
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REFERRALS
HONEYPOTS
TOOLS
DEPTH
BRAEDTH
ARTICLES
DATA STORY-
TELLINGWHITE
PAPERS
INSPIRATIONLISTICLES
INTERVIEWS
FREEMIUM
PRODUCT TENTACLES
CONTENT MARKETING
P U S H E D PA I D A D S
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@hajak
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