How to come up with a great

marketplace idea

4 critical things

for succes(Sam Altman, Startup Playbook)

IDEA PRODUCT

TEAM EXECUTION

Everythingstarts from the

IDEA

6 helpful topics to find your idea

Read the full article

and more articles about marketplaces

on the Free Marketplace Academy

6 helpful topics

1. Solve a tangible problem 2. Unlock idle assets 3. Find markets ripe for disruption 4. Improve by trust 5. Narrow your focus 6. Do market research

Solve a tangible problem

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Solve a tangible problem

Most people use peer-to-peer marketplaces to get:

• cheaper price •better quality • convenience

If your idea offers any of these, you are on the right way.

Solve a tangible problem

Ask yourself:

“How much would I be willing to pay if someone solves this problem for me?”

Unlock idle assets

Unlock idle assets

Try to find excess capacity, under-utilised resources and assets that are not being used in an efficient way.

Fragmented Markets

Fragmented Markets

Aggregate products or services into one place and make them easily

accessible and searchable.

Improve by trust

Improve by trust

Successful marketplaces offer additional trust to old services by making it easy and safe

to interact with strangers.

Narrow focus

Narrow focus

Choose a vertical, not a horizontal.

Do one thing, and do it really well.

Do market research

Do market research

You’re probably not the first one with the idea, but that doesn’t matter. Execution matters.

Find out:

• what others are doing

• how they are doing

• what other people think of your idea

Read the full article and more articles about marketplaces

on the Free Marketplace Academy

Build your own marketplace at sharetribe.com

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