how to create a client-attracting counselling listing
DESCRIPTION
Clinton Power, founder of Australia Counselling Directory takes you through how to create a counselling listing on a counselling directory or therapist online locator that will attract clients into your private practice. Join Australia Counselling today and receive the benefits of membership at www.AustraliaCounselling.com.au/advertiseTRANSCRIPT
LIVE Marketing Workshop: How to Create a Client-Attracting Counselling Listingwith Clinton Power, Developer and Founder of
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Overview of your profile
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Your profile details
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Professional Head Shots
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•Client attracting headline•Write in the 1st person•Connect with the pain, difficulty and struggle•Be unique and make your listing stand out•Have a clear call to action
Writing your copy
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Writing formula
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1. Use a client-attracting headline2. Describe core problems3. Benefits and outcomes4. What makes you unique?5. Additional info6. Clear call to action
Mistakes to avoid
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•Using clinical language or jargon•Writing in the 3rd person•Using long paragraphs or sentences•Being vague and general•Missing keyword/keyphrases•Missing a call to action•Unprofessional photos
YouTube and Full Slate
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YouTube video
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Summary
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http://bit.ly/counselling-listing
Listing Critiques
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