IT STRATEGY

Your Company

IT STRATEGY

This presentation outlines the steps required to produce a Technology enabled Business Strategy which will support your business goals to further Your Company’s successes into the future in this Digital age.

Your Company Logo

Background information Summary Current Environment & Assumptions Risks & Considerations Conclusion

IT STRATEGY Content

IT STRATEGY Who am I?

• Creagh Warren

• +61 419 396 772 +49 152 364 04073

• creagh.warren@icloud.com

• DOB: 6th July, 1972

• MBA, Grad Cert Mgnt (IT), Dip Eng (Elec)

• Strategic Business & Technology Leader

• Over 25 years of international experience and a reputation as a highly valued strategic partner

• Worked with organisations including: AXA, Citibank, Deutsche Bank, KPMG, University of Cambridge, IT Global (UK) and Starbucks

Personal information

IT STRATEGY Who are we?

Who are we We make X and Y. With these products, our community of customers achieve amazing things. We are based in Berlin with offices located all around the globe and our company is run by its founders – Burt and Ernie – who established Your Company in 1999.

What do we produce/offer? We produce and distribute production and performance applications as well as a collection of related tools and sample libraries. Our customers purchase, download and authorise our products from our Website. We also have a very strong global presence in educational institutions and universities and launched a Certification Program in 2005 to licence certified trainers.

IT STRATEGY What is it?

Evolution of Technology / IT

• Technology no longer refers to hardware like calculators that replaced slide rules or PCs or servers – it is service oriented

• We are now in the Digital era where technology is no longer a separate component to business, it is integrated into every part of business, from Finance to Marketing to HR and not just Operations

• Technology is no longer just a cost centre, it needs to provide a ROI just like Marketing

Technology Enabled Business Strategy

• Technology is now a part of the Business Strategy

• No separate IT Strategy

• Technology enabled Business Strategy

Your Company

• Transition from REACTIVE, startup mentality

• PROACTIVE, supporting a dynamic and innovative strategy and business

• IT needs to work with Sales, Marketing & HR not just Operations

IT STRATEGY

Business Drivers • Improve business

processes & procedures for customers

• Add value to services we supply

IT STRATEGY Why do we need it?

Organisational Drivers

• Support staff and business growth

• Scalable & flexible

Technical Drivers • Security, viruses, spam • Performance & Capacity

planning

IT STRATEGY How do we do it?

Objectives

• Define Business goals and objectives

• Identify competitors and their strategies

• Understanding our current business and technology environment

• Understand technology available today and emerging technology

• Develop solutions to take us where we want to go

• Identify business Risks that are both created by and can be solved by technology

• Support traditional business growth methods of increased customers, profit margins, purchase frequency and customer retention

IT STRATEGY Current Environment

IT

• Audit and document our technology environment to get a ‘State of the Estate’

• Strengths, Weaknesses, Opportunities & Threats (SWOT) analysis of IT

• SLAs (internal & external)

• Current expenditure and budget

Our Business

• Current performance – adequate, issues?

• Current challenges and restrictions faced by the business

• Business processes and procedures – business flow diagrams

• What does our business want to do that they can’t do or aren’t doing now?

Our Customers

• Customers perspective of us

• Customer survey

• What would our customers like us to be able to offer them?

• How can we make customer interactions with us smoother and easier?

COMMUNICATION

IT STRATEGY Assumptions

Assumptions

Based on information currently at hand we know:

• Some staff administer their computers themselves

• We have inconsistency in applications providing the same solutions

• We have custom/bespoke software with only a subset of business processes supported with market solutions e.g. CRM

• Some infrastructure hosted internally, some hosted externally

IT STRATEGY Risks

Risks

Based on our assumptions, potential risks are:

• BYOD – licensing/legal, support, security, shadow IT (uncontrolled expenditure), inconsistent/aged hardware/software

• Bespoke software – support, knowledge loss with attrition of staff, incompatible formats of documents and information, inconsistent public image

• Externally hosted infrastructure/services (Cloud) – SLAs, support, response times, knowledge, security

• Responsiveness, flexibility, scalability, capacity to meet business demands

IT STRATEGY Considerations

Considerations

Based on the identified risks, some considerations might be:

• Disaster Recovery Plan leading to a Business Continuity Plan (DRP/BCP)

• Standard Operating Environment (SOE)

• Rolling refresh program for hardware/software linked to financial depreciation of assets

• Upgraded ITSM framework and system to analyse IT SLAs, introduce Change Management, reduce support requirements, identify issues and manage assets

• Implementation of an Enterprise Resource Planning (ERP) system to integrate and streamline business processes from financials to CRM to e-commerce to logistics and asset management

Startup, Reactive

• Startup mentality which has lead to REACTIVE technology

• Organically grown technology environment that has high costs in terms of time and support

• Inflexible, unscalable

• Generally only communication between IT and the business when there is a problem

Dynamic, Responsive, Innovative

• PROACTIVE technology supporting a dynamic, responsive and innovative company

• Seamless, frequent communication and continual collaboration with all of the business – Sales, Marketing and HR – not just Operations

• Bringing ideas to and empowering the business to support business growth and reach new customers and markets

IT STRATEGY Objective

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6

• Define Business Strategy

• Identify Competition

• Understand current business & technology environment

• Understand current & emerging technology

• Identify Business Risks & Issues created and solved by technology

• Develop solutions to take us where we want to go

• Define Technology Enabled Business Strategy

IT STRATEGY Steps

Communication, communication, communication

Technology (IT)

Sales Marketing

Operations Finance &

Administration

IT STRATEGY Conclusion

In conclusion we need to:

• Define and understand the current Business Strategy

• Understand our current environment

• Understand current and emerging technology

• Establish communications between IT and both the business and our customers

• Recognise that there is no such thing as an IT Strategy – we want to create a Technology enabled Business Strategy that defines Business Objectives and incorporates all areas of the business including Finance, Sales, Marketing, HR and Operations