how to create an online marketing strategy with social media

Presented by: http://thomaswooldridge.com #TWOOL9 #webmarketing

Friday Lunch and Learn

How to Create an Online Marketing Strategy with Social media

Presented by Thomas Wooldridgehttp://thomaswooldridge.com & http://Relamark.com Relamark Twool9 #TWOOL9 #webmarketing

http://thomaswooldridge.com/

http://relamark.com/

Why Social Media Marketing


Step 1

Understand Your Customer Profile. What Social Media Platform are they hanging out.

Step 2

Take Baby Steps Process. Slowly.

1. What Area do you want Target2. How does your Competitor Market use

Social Media3. What is your Unique Selling Position4. Who can you network/partner with to help

leverage your brand.5. How Much Time can you Dedicate


Step 3

Have Proper Website Structure.

1. Basic 5 Pages- About Us, Product/Services, Portfolio/Case Studies, Blog, Contact Us.

2. List entire Leadership Team with personal Linkedin profiles

3. Interactive Blog with Facebook Comments4. Always informative Content (Be the Leader

in the Community)



Step 3

Set up all Profiles.

1. Picked 1 or 2 Platforms that are exclusive2. Use ONE EMAIL to create ALL the major

Social Media accounts.3. Use RSS APPs to communicate to multiple

profiles at the same time. (Graffiti RSS)4. Properly train the Staff


Step 4

Use what you have

1.Identify Spheres of Influence to expand your Social Media Profiles

2.Purchase Advertising3.Not recommended but you can

BUY Likes


Step 5

Monitor and Interact

1.Don’t always Pitch Ideas2.Be helpful and interact3.Offer some Value4.Find out who the Brand

Influencer's are

Thanks You!!!!

.

Thanks to Tracie Kriete - [email protected]: Thomas Wooldridge / http://www.Relamark.com 770-891-9767 / http://www.ThomasWooldridge.com [email protected]

Use HASHTAG: #TWOOL9 and #WebMarketing


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http://www.relamark.com/

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how to create an online marketing strategy with social media

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