How to Create Great Social Media Content

Amplifying Your Research Through Social Media

Lindsay McRae, Communications Officer, COH

lmcrae@yorku.ca

Writing for Social Media: The Planning Stage

Fro=m this...

Lessons from the Ground● Keep experimenting, not all channels work

for everything.● Keep up with visual/ design trends without

getting sucked into temporary fads. ● Be discerning, use what works for your

organization/ project. ● Be flexible! You don’t have to accomplish it

all at once.● Make your content connect with the

audience, frame it for them, don’t assume they care about your project.

FREE Social Media Tools

• Creating Images/Infographics: Canva

• Stock Images: Unsplash

• Vector Icons: Flaticon

• Shortening Links: Bitly

• Pre-scheduling Content: Hootsuite

HowtoCreateInfographicsandImagesforSocialMedia

Tutorial

Lindsay McRae, Communications Officer, COH

lmcrae@yorku.ca