how to create online video buzz 2
DESCRIPTION
How to create online video buzz for your business - Part 2. This was a PPT for a session I did with Mel Gordon from gWave that focused on online video and how to make it simple and cost-effective. Source: I want to recognize http://www.hubspot.com/ for being a great resource to confirm and expound upon my material.TRANSCRIPT
![Page 1: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/1.jpg)
How to Create Online Video Buzzfor Your Business – Part 2
Bekah Christie Producer
![Page 2: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/2.jpg)
• Who is Christie Media & Emota?• How can you leverage video?• Programs and cameras; how simple is it?• Video hosting sites/channels, what’s out
there, what to use?
Contents
![Page 3: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/3.jpg)
– Online video production for small to mid-size businesses
– Studios, Ad Agencies, Marketing Directors
– Motion graphics and Video production for high-end fashion and entertainment brands
– Larger Digital Agencies, Marketing Directors
`̀Who is Christie Media & Emota?
![Page 6: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/6.jpg)
• What options do smaller budget clients have?
• Simple video vs. extensive video production
• How are they both effective?
How can you leverage video?
![Page 9: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/9.jpg)
• Mac Web Cam (comes w/computer)– Not HD, Internal Mic
• Flip Cam starting off at $150– HD, No Mic Plug-In
• Kodak Zi8 starting off at $150– HD, Mic Plug-In
• Extremely Cost Effective: – Still Camera at home that also does video
Cameras
![Page 10: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/10.jpg)
• Extremely important• Example of poor lighting– Backlight or window backgrounds
• Tips on best, yet simple lighting schemes• Home Depot, Target, Wal-Mart
Lighting
![Page 11: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/11.jpg)
• Extremely important• Poor audio: Be aware…– Tile floors or empty rooms (echo!)– Clothing covering mic
• Tips on best, yet simple audio equipment– Lavs, $20, show example– Built-In Mics
• Best Buy, Target, Wal-Mart, Craigslist
Audio
![Page 12: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/12.jpg)
Audio
Wireless Lavalier Mic
![Page 13: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/13.jpg)
• Tripod• Ear Phones• External microphone jack• HD is not required for web but it’s nice
Additional Items
![Page 14: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/14.jpg)
• Free software is fine– Mac iMovie– Windows Movie Maker
• Advanced– Final Cut Pro– Adobe– Avid
• Time consuming
Editing
![Page 15: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/15.jpg)
• .WMV –Windows format for the web• .MOV –Apple format for iTunes and the web• .M4V –Apple format for iTunes, iPods and
iPhones• Flash –Most compatible - use for all web
posting!• Video Channels will convert format for you if
you upload one of these, must read details.
Technical Video Formats
![Page 16: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/16.jpg)
• YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds, Blip.tv, Veoh, Viddler
• Branding vs. Personalization on video players? – Ex: Vimeo vs. Blip
• Simplifying Distribution & Analytics – http://tubemogul.com/– http://trafficgeyser.com/– Abusing sites: permission denied!
Video Channels
![Page 17: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/17.jpg)
Instant Distribution
![Page 18: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/18.jpg)
SEO
&
VIDEO
Factors that contribute to
you rankingsS
SEO & Video
![Page 19: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/19.jpg)
• Keyword Tags:– ”Google Keyword Tool”
• YouTube subtitles:– Hearing Impaired
SEO & Video
![Page 20: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/20.jpg)
• Resource Sites:– http://www.reelseo.com/ – http://technorati.com/– http://twitter.com/markrrobertson– http://willvideoforfood.com/– http://www.reelseo.com/seo-for-video/ – Google Blog:
http://googlewebmastercentral.blogspot.com/
SEO Resource Sites
![Page 21: How To Create Online Video Buzz 2](https://reader036.vdocuments.net/reader036/viewer/2022062405/5557a6a8d8b42a696c8b47c1/html5/thumbnails/21.jpg)
Thank You.
Bekah Christie ProducerChristie Media/Emota
cell: 619.871.5073www.christiemedia.com
LinkedIn: www.linkedin.com/in/bekahchristieTwitter: www.twitter.com/bekahchristie