HOW TOCREATE THE BEST CONTENTFOR B2B LEAD GENERATION

AS A B2B MARKETER THERE ARE LOTS OFGOOD REASONS TO PRODUCE QUALITY CONTENT:

Building brand awareness

Engaging your target audience

Improving customer retention

HOWEVER,

LIST LEAD GENERATION AS THEIR MOST IMPORTANT ORGANISATIONAL GOAL WHEN IT COMES TOCONTENT MARKETING.

85% OF MARKETERS

SO HOW CAN YOU MAKE SURE CONTENT IS GENERATING AS MANY LEADS AS POSSIBLE?

START BY FOLLOWING

THE GOLDEN RULESOF CONTENT CREATION

1. MAKE IT MEANINGFULDoes the content you’re producing resonate with your audience?

Is it useful?

Does it fulfil a need or a want?

2. MAKE IT ACTIONABLEWhat do you want your audience to do after engaging with this piece of content?

What are the next steps?

3. MAKE IT SHAREABLEIs it something your audience willshare with their social networks?

Have you made it easy for themto do it?

4. MAKE IT SEARCHABLEDo you have the right keywordsand tags to be found easily online?

What is your audience searching for?

5. MAKE IT RELEVANTIs your content easily related toyour business?

What are the topics you want to be known as an authority on?

6. MAKE IT READABLEIs it well written and concise?

Have you used short paragraphs, concise language and clear formatting? Are you avoiding the use of industry jargon?

7. MAKE IT CONSISTENTDoes your latest creation build onthe message in earlier assets?

Are you maintaining brand voiceand style?

OVER TO YOUThese tips will help you generate

higher quality leads. Just remember

lead generation is the start of your content

journey and not the end.

Now you’ll need great content to delight

your existing customers and nurture

new prospects.

Get in touch with us at inbound@magneticcontent.com.au

IF YOU WANT TO LEARN MOREABOUT HOW TO PRODUCE GREAT

CONTENT FOR B2B BUYERS,

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