how to creatively solve problems and brainstorm
TRANSCRIPT
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How To Creatively How To Creatively Solve Problems And Solve Problems And
BrainstormBrainstorm
Ruth Kusemiju
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Question 1Question 1What are the similarities between
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A Decision that must be made is a little more than a problem awaiting a solution.
We might even call it a simple problem.
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When faced with a decision, we rarely have to choose between more than 3 alternatives
When solving a problem, we face an endless list of possibilities
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Isn’t a goal a point we wish to Isn’t a goal a point we wish to reach?reach?
The problem is to move from where we are to where we want to be
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All 3 are closely related functions of All 3 are closely related functions of Creative ThinkingCreative Thinking
Problem-Solving
Goal Achievement
Decision-Making
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7 Step Process 1.Define the problem2.Write down everything3.Who to see4.Determine who can help5.Individual Ideation6.Group Brainstorm7.List out high rated ideas
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11stst Step process – Define the Step process – Define the problemproblem
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22ndnd Step process – Write down Step process – Write down EverythingEverything
Everything you know
about the problem
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33rdrd Step process – Who to Step process – Who to SeeSeeList the names of the people , organizations that are recognized authorities on the problem.
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44thth Step process – Who Can Step process – Who Can Help?Help?Determine who can help from the list, contact them, pick their brains to help solve the problem.
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55thth Step process – Individual Step process – Individual IdeationIdeation
Thinking Without Judging
Writing it all down
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1. No Negative Thinking
2. The wilder the ideas, the better
3. A large number of ideas is essential
4. Combination and improvement of ideas is what we are after.
4
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55thth Step process – Individual Step process – Individual IdeationIdeation
One idea leads to a better idea.
Look for all the ideas you can possibly find… Write them down!!!
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55thth Step process – Individual Step process – Individual IdeationIdeation
Rate your ideas for effectiveness and facility
Very effective Probably effective Doubtful
Easy Not so easy Difficult
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66thth Step Process – Group Step Process – Group BrainstormBrainstormHere, you put the minds of others to work on the problem.
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66thth Step Process – Group Step Process – Group BrainstormBrainstormHandle this just like Step 5 – Personal Brainstorming.Follow these same rules
1. No Negative Thinking
2. The wilder the ideas, the better
3. A large number of ideas is essential
4. Combination and improvement of ideas is what we are after.
4
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66thth Step Process – Group Step Process – Group BrainstormBrainstorm
Write down all the ideas, the group comes up with…
No Judging. Or else You Will be the Cause of the DEATH Of BRAINSTORMING
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77thth Step Process – List only ideas with Step Process – List only ideas with high ratinghigh rating
Estimate the time and cost involved in implementing these ideas.
Select the ones that are the best based onEffectivenessFacilityTime & Cost
Put them in an Action Plan
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77thth Step Process – List only ideas with Step Process – List only ideas with high ratinghigh ratingWhen reviewing an idea in your action plan, you should decide;
Where it will start?
Who Might do it?
How to do it?
When might it be done?
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Give yourself a deadline for putting your plan into action.
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Remember…For every problem, no matter how big or
small, there is always a solution.
All you have to do is find it… How?
Organizing your approachAttacking the problem with
determinationWorking hard and longApplying your full brain powerUsing wisely all the help you can get
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Brainstorming PowerBrainstorming PowerThere are 2 kinds of brainstorming
Individual IdeationA person thinking up solutions on
his own
Group BrainstormingA number of people working
together on a problem.
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The Middle Ground between Individual ideation and Group brainstorming…
Operates on…
The Spark Plug and Brake System
One half – the Spark Plug is the THINKER UPPER
The other half - the Brake is the TONER DOWNER, the Judge
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Rodgers & Hammerstein
Marie Curie & Pierre Curie
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Brainstorming PowerBrainstorming PowerOnly thinker uppersOnly spark plugsNo toner downersNo brakesNo criticsNo Judges
Until all ideas are in…
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Individual IdeationIndividual Ideation Define the problem well, simply and succinctly…
A good working definition gives you a clear target Start your own ideation
Do this with enthusiasm, concentration & perseverance
Increase the number of ideas to increase the odds in favour of hitting you with the best
solution to a problem…
Strive for variety in your ideas
Your problems may likely pick up their own best solution if you give them enough choices and
enough quantity and variety of ideas…
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Group BrainstormingGroup BrainstormingThis is a technique in which a number of
people hold a meeting with a single purpose in mind to think up together as many ideas as possible in order to solve one well-defined problem.
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Group BrainstormingGroup BrainstormingClear, written statement of the problemWriting materials for idea jottingMinutes of the meetingA group leader
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1. No Negative Thinking; the wilder the ideas, the better
2. Suspend Judgment, the ideas will be judged afterwards.
3. Want the largest quantity of ideas4. Combination and Improvement of
ideas is what we are after.
4
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Group BrainstormingGroup Brainstorming•Begin the brainstorming•Attack the problem from all sides
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Conclusion…Conclusion…Individual Ideation Group Brainstorming
Are the 2 excellent methods of finding the best solution to a problem…
They are based on the simple procedure of;
Thinking things upWriting them downImproving themJudging them, only after all the ideas
are in
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THANK YOU!THANK YOU!