how to drive traffic with proven link building tactics
TRANSCRIPT
Nicolette BeardDigital Marketing Manager
@RavenNickiB
Seasoned online marketer Experienced SEO
What we’ll learn
• Link building for boring businesses
• Link building in competitive industries
• Which Raven tools help you build links
PLUS… How to pitch these services
1. Think beyond your service or product.
2. Build customer relationships.
3. Advocate for your customers.
BORING BUSINESSES
1. Research your own URL.
2. Find keywords to research competitive landscape.
3. Search broadly, then drill down.
4. Gather ideas along the way.
Link Building for Boring Businesses | Step 1 | Basic research
Sort competitors by Domain Authorityfor the first round of broad research to identifylink opportunities quickly.
Use Research Central
Seek out the financial editor for a story pitch on helping female-owned businesses through proper accounts receivable management.
IDEA!
Link Building for Boring Businesses | Gather ideas
IDEA!
Join the community. Become part of the conversation.
Link Building for Boring Businesses | Gather ideas
1. Type one of your keywords into Raven’s Site Finder.
2. Make note of the 10 ranking sites.
3. Drill down to find websites that are linking to these top ranking sites.
4. Rinse and repeat.
Link Building for Boring Businesses | Step 2 | Refine research
Link Building for Boring Businesses | Gather ideas
Check out high-quality directories. This one has a Domain Authority of 88 — with more opportunities.
IDEA!
1. Think beyond your service or product.
2. Build customer relationships.
3. Advocate for your customers.
COMPETITIVE INDUSTRIES
Link Building for Competitive Industries | Example
1. Think beyond your service or product = sell adventure and fun
2. Build customer relationships= focus on value and convenience
3. Advocate for your customers= create family memories
1. Research your own URL.
2. Find keywords to research competitive landscape. In this case, they were mostly branded (which represents an onpage SEO opportunity).
3. Focus on mid- to long-tail keywords.
4. Gather ideas along the way.
Link Building for Competitive Industries | Step 1 | Basic research
1. Type one of your keywords into Raven’s Site Finder.
2. Make note of the 10 ranking sites.
3. Drill down to find websites that are linking to these top ranking sites.
4. Rinse and repeat.
Link Building for Boring Businesses | Step 2 | Refine research
IDEA!Link Building for Competitive Industries | Gather ideas
Submit a family adventure video, or, better yet,create your own YouTube channel.
IDEA!Link Building for Competitive Industries | Gather ideas
Create a sweepstakes for the Kissimmee park.
Link Building for Competitive Industries | Step 2 | Refine research
Scan for links with a Citation Flow above 40 to build a link prospect list quickly, in Link Manager.
1. Position yourself as an Online Publicist, not as a link builder.
2. Ask them, “What’s the lifetime valueof a customer?”
3. Use Google Analytics Goals.
HOW DO I PITCH THIS TO MY CLIENTS?
What we learned
It’s possible to build links for dry, boring industries as well as highly competitive sectors.
What we learned
To build a link prospect list quickly, it helps to use quality/authority signals, like Citation Flow and Domain Authority,as an initial screen.
What we learned
Research Central, Backlink Explorer and Site Finder can do a lot of the hard work for you. Link Manager keeps it all in one place.