How To Easily Make

Coaching Courses

That SELL

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How To Easily Make Coaching Courses That SELL | 2

TABLE OF CONTENTSWhy Should You Create A Course on CoachTube? 3Step 1: Select A Compelling Topic 5Step 2: Plan Your Course 6Step 3: How To Produce A Video Course 8Step 4: How To Write A Course Title That Demands Attention 10Step 5: How to Create A Course Page That SELLS 14Step 6: Publish to CoachTube 16Step 7: Market Your Course 17CoachTube FAQ 19Additional Resources 20

WHY SHOULD YOU CREATE A COURSE ON COACHTUBE?Over the last few years, participation in online education has skyrocketed.

:H·UH�QRW�HYHQ�WDONLQJ�DERXW�DFFUHGLWHG�FRXUVHV��0LOOLRQV�DURXQG�WKH�ZRUOG�DUH�SD\LQJ�WR�learn ideas and skillsets not found in a traditional classroom setting.

Sites like Learnable, Udemy, Khan Academy, Nuvvo, Craftsy and many others are generating millions of dollars via their online platforms. Many instructors teaching through WKHVH�ZHEVLWHV�KDYH�QHWWHG�\HDUO\�SD\RXWV�LQ�WKH�VL[�ÀJXUHV�

The market is ripe for eLearning.

CoachTube is bringing online education to the sports world, and we are extremely optimistic about this particular market for several reasons.

1. Sports fans are already online.

The sports industry has already moved its hub to the web. While cable television remains the leading channel for sports consumption, online activity is uncontested in the #2 spot and quickly closing the gap.

The following statistics from Po.st sum things up nicely:���������RI�IDQV�IROORZ�VSRUWV�RQOLQH���������RI�IDQV�LQ�WKH�86�IROORZ�VSRUWV�YLD�VRFLDO�QHWZRUNLQJ�SODWIRUPV�����2QOLQH�LV�WKH��QG�PRVW�SRSXODU�PHWKRG�WR�IROORZ�VSRUWV���������KRXUV�HDFK�ZHHN�DUH�VSHQW�FRQVXPLQJ�VSRUWV���������RI�IDQV�DFFHVV�VSRUWV�FRQWHQW�RQOLQH�YLD�D�3&�DW�OHDVW�RQFH�D�ZHHN�������LQ���RQOLQH�IDQV�UHDG�OLYH�FRPPHQWDU\�RI�JDPHV�HYHQWV�RQOLQH

2. Nearly everyone is an athlete.

With 35 million participants, youth sports are an integral part of American culture. There is DOVR�D�YDVW�DQG�HYHU�JURZLQJ�PDUNHW�DEURDG��2YHU�����RI�DOO�86�NLGV�ZLOO�SOD\�D�VSRUW�DW�some point in their adolescent lives.

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How To Easily Make Coaching Courses That SELL | 3

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Unlike crafting or computer programming, sports participation is inherently competitive. It demands constant improvement. For any serious athlete, the quest for mastery never ends.

By bringing eLearning to the sports world, we are directly meeting an existing need that never depletes. There are millions of kids around the world right now who want to learn from your expertise.

In summary, we are bringing a wildly successful trend to a massive, hungry market. This is RQH�RI�WKRVH�UDUH�FDQ·W�ORVH�VFHQDULRV�

Even pre-launch, our phones were ringing off the hook with both coaches and athletes wanting to use our platform. We had coaches generating major sales without a dime spent on marketing.

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How To Easily Make Coaching Courses That SELL | 4

STEP 1: SELECT A COMPELLING TOPIC7KH�ÀUVW�VWHS�LQ�FUHDWLQJ�D�FRXUVH�LV�WR�GHFLGH�H[DFWO\�ZKDW�\RX·OO�EH�FRDFKLQJ�RQ��<RX�KDYH�two options here:

�����&UHDWH�D�EURDG��FRPSUHKHQVLYH�FRXUVH��%HJLQQHU·V�*XLGH�7R�3OD\LQJ�%DVHEDOO������)RFXV�LQ�RQ�GHYHORSLQJ�D�VSHFLÀF�VNLOOVHW��0DVWHU�WKH���3RLQW�6KRW�

,Q�JHQHUDO��ZH·G�UHFRPPHQG�JRLQJ�VSHFLÀF��7KHUH�LV�D�ORW�RI�FRPSUHKHQVLYH��LQWURGXFWRU\�content around the web. While putting together a broad guide might work for you, going VSHFLÀF�JLYHV�\RX�WKH�RSSRUWXQLW\�WR�VWDQG�RXW�IURP�WKH�QRLVH�

Just remember: if you plan on offering a paid course, customers should come away feeling OLNH�WKH\�UHFHLYHG�D�FRPSOHWH�SURGXFW��'RQ·W�JR�VR�VSHFLÀF�WKDW�WKHUH·V�QRW�HQRXJK�FRQWHQW�to create a course.

2QFH�\RX·YH�VHOHFWHG�\RXU�WRSLF��WKLQN�DERXW�\RXU�LGHDO�VWXGHQW��:KR�ZRXOG�ZDQW�WR�OHDUQ�this topic? What motivates them? What age are they?

7KH�PRUH�VSHFLÀF�\RX�DUH�LQ�GHÀQLQJ�\RXU�WDUJHW�VWXGHQW��WKH�PRUH�HIIHFWLYH�\RX�ZLOO�EH�DW�reaching that segment of athletes.

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How To Easily Make Coaching Courses That SELL | 5

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STEP 2: PLAN YOUR COURSE2QFH�\RX·YH�ORFNHG�GRZQ�\RXU�VHOHFWHG�WRSLF�DQG�WDUJHW�DXGLHQFH��LW·V�WLPH�WR�SODQ�RXW�\RXU�course.

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7KH�ÀUVW�NH\�WR�D�VXFFHVVIXO�H/HDUQLQJ�H[SHULHQFH�LV�(1*$*(0(17� You want to engage your students and make learning an interactive experience.

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3UREDEO\�QRW��DQG�\RXU�YLUWXDO�VWXGHQWV�ZRQ·W�DSSUHFLDWH�D�OHQJWK\�OHFWXUH�HLWKHU��3ODQ�RXW�D�course that involves two-way engagement. You can do this in a number of ways.

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*HW�FUHDWLYH��3XW�\RXUVHOI�LQ�\RXU�VWXGHQWV·�VKRHV�DQG�DVN��´:KDW�ZRXOG�PDNH�WKLV�DQ�DZHVRPH�H[SHULHQFH"µ�,W·V�UHDOO\�WKDW�VLPSOH�

7KH�VHFRQG�NH\�WR�D�VXFFHVVIXO�H/HDUQLQJ�H[SHULHQFH�LV�&2+(6,21��<RX�GRQ·W�ZDQW�WR�publish a random selection of skills training or sports tips.

Your course should be an actual course. It should take students from point A to point B.

If you are promising to help your students master the 3-point shot, every single item in your course should facilitate that goal. Each training segment should build on what has already been taught in some way.

In terms of length, we recommend 10 lessons as a minimum course length. While most FRXUVHV�ZLOO�EH�PXFK�ORQJHU��\RX�GHÀQLWHO\�GRQ·W�ZDQW�\RXU�FRXUVH�WR�EH�VLJQLÀFDQWO\�shorter.

Some skillsets can be taught quickly. Others will take years to master. Your course should UHÁHFW�WKH�WRSLF�DQG�JLYH�D�ORQJ�WHUP�SODQ�IRU�VNLOOV�WKDW�UHTXLUH�ORQJ�WHUP�SUDFWLFH�

How To Easily Make Coaching Courses That SELL | 6

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2QH�RI�WKH�ÀUVW�TXHVWLRQV�\RX�PLJKW�DVN�LV��´:KDW�W\SHV�RI�PHGLD�VKRXOG�,�XVH�LQ�P\�course?”

7KH����DQVZHU�LV�YLGHR��DQG�&RDFK7XEH�LV�EXLOW�VSHFLÀFDOO\�IRU�YLGHR�FRXUVHV��$Q\ZKHUH�you look on the web, video dominates.

Furthermore, sports are extremely visual, making video the ideal media type for skills WUDLQLQJ��$V�D�JHQHUDO�UXOH��DQ\ZKHUH�IURP�����WR��������������RI�\RXU�FRXUVH�FRQWHQW�should be video.

7KLV�LVQ·W�PDQGDWRU\��DQG�WKHUH�ZLOO�EH�VXFFHVVIXO�FRXUVHV�WKDW�GRQ·W�ÀW�LQ�WKLV�UDQJH��EXW�DLP�IRU�WKH�����YLGHR�PDUN�ZKHQ�SODQQLQJ�RXW�\RXU�FRXUVH�FRQWHQW��:H�ZLOO�EH�GLVFXVVLQJ�video production later in this guide.

Different people learn in different ways. Using a variety of media types helps round out and complete your course experience.

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'RQ·W�SURFUDVWLQDWH��*R�DKHDG�DQG�PDS�RXW�\RXU�SURGXFWLRQ�VFKHGXOH�DV�\RX�SODQ�\RXU�FRXUVH��:ULWH�LW�GRZQ��IROORZ�WKURXJK��DQG�\RX·OO�KDYH�D�FRPSOHWHG�&RDFK7XEH�FRXUVH��ready for publication, in no time at all.

,I�WKLV�LV�\RXU�ÀUVW�WLPH��EH�FRQVHUYDWLYH��/HDYH�URRP�IRU�\RXU�OHDUQLQJ�FXUYH��1RWKLQJ�NLOOV�D�VFKHGXOH�OLNH�PLVVLQJ�D�IHZ�GHDGOLQHV�LQ�D�URZ��VR�GRQ·W�EH�RYHUO\�DPELWLRXV�

The best schedules force you to consistently move forward with attainable goals. You got WKLV�

How To Easily Make Coaching Courses That SELL | 7

%XW�ZKDW�DERXW�WKDW�RWKHU����"�:KDW�should you be using to compliment your videos?

CoachTube offers the option to insert read-RQO\�OHVVRQV��´$GG�$UWLFOHµ���ZKLFK�DUH�JUHDW�WR�KHOS�VSDFH�RXW�DQG�RUJDQL]H�\RXU�FRXUVH�OHVVRQV��DV�ZHOO�DV�GRZQORDGDEOH�ÀOHV��<RX�could include slideshows, PDF resources, audio tracks, or graphics as downloadable ÀOHV�

STEP 3: HOW TO PRODUCE A VIDEO COURSEBy this point, you should have both your course and production schedule planned out. Now LW·V�WLPH�WR�VWDUW�PDNLQJ�WKH�DFWXDO�YLGHR�OHVVRQV�

Shoot It Right

Production quality is extremely important nowadays. When the average smartphone is FDSDEOH�RI�+'�YLGHR��VKRRWLQJ�ZLWK�D�WHQ�\HDU�ROG�FDPFRUGHU�LVQ·W�JRLQJ�WR�FXW�LW�

'RQ·W�XQGHUHVWLPDWH�WKH�SRZHU�RI�DQ�DWWUDFWLYHO\�VKRW�YLGHR��)ROORZ�WKHVH�JXLGHOLQHV�WR�PDNH�VXUH�\RX·UH�GRLQJ�LW�ULJKW�

�����6KRRW�LQ����S�DW�PLQLPXP������8WLOL]H�D�FDPHUDPDQ�RU�D�VWDEOH�FDPHUD�VWDQG������$GMXVW�ZKLWH�EDODQFH�WR�DFFRXQW�IRU�OLJKWLQJ�����:KHQ�SRVVLEOH��WU\�WR�VKRRW�DQ\�JLYHQ�OHVVRQ�DW�D�VLQJOH�ORFDWLRQ������)RU�ORQJHU�YLGHRV��VKRRW�IURP�VHYHUDO�GLIIHUHQW�FDPHUD�DQJOHV������)UDPH�WKH�VSHDNHU�SURSHUO\�ZKHQ�VKRRWLQJ�OHFWXUHV�

'RQ·W�JHW�RYHUO\�FRQFHUQHG�DERXW�WKH�FDPHUD�ZRUN��:H·YH�LQFOXGHG�VRPH�DGGLWLRQDO�UHVRXUFHV�IRU�\RX�DW�WKH�HQG�RI�WKLV�JXLGH��7KH�SRLQW�LVQ·W�WR�JHW�KLUHG�DV�D�YLGHR�SURGXFHU��The goal is simply to avoid common mistakes and shoot a nice-looking set of videos.

Essential Editing

(GLWLQJ�LV�LPSRUWDQW��EXW�GRQ·W�RYHUWKLQN�LW��)UHH�SURJUDPV�OLNH�:LQGRZV�0RYLH�0DNHU�DQG�iMovie allow virtually anyone with a computer to produce professional looking videos without the cost or learning curve of high-powered editing software.

The following are our recommended guidelines for editing.�����5HPRYH�DQ\�OHQJWK\�����VHFRQGV��JDSV�ZKHUH�QRWKLQJ�LV�EHLQJ�FRPPXQLFDWHG�RU�

demonstrated. Your video lessons should be no longer than absolutely necessary.�����:KHUHYHU�SRVVLEOH��VLPSO\�UHVKRRW�LQVWHDG�RI�DWWHPSWLQJ�WR�FRPSHQVDWH�IRU�D�

SUREOHP�ZLWK�HGLWLQJ��<RXU�ÀQLVKHG�SURGXFW�ZLOO�WXUQ�RXW�PXFK�EHWWHU�WKLV�ZD\������.HHS�YLGHR�HIIHFWV�WR�D�PLQLPXP������$LP�IRU�YLGHR�OHVVRQV�WR�EH�EHWZHHQ������PLQXWHV�LQ�OHQJWK�

Visit the end of this guide for additional editing resources.

How To Easily Make Coaching Courses That SELL | 8

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The idea of shooting and editing a video might seem a bit daunting. You might even ZRQGHU�LI�\RX·UH�FDSDEOH�RI�SXWWLQJ�WRJHWKHU�D�SURIHVVLRQDO�ORRNLQJ�YLGHR�FRXUVH��:KHQ�LV�LW�time to hire a professional video producer?

)RU�VWDUWHUV��OHW·V�UHGHÀQH�ZKDW�D�´SURIHVVLRQDOµ�LV��<RX�SUREDEO\�NQRZ�SHRSOH�ZKR�KDYH�been producing videos for decades, charge several grand per shoot, and make videos that ORRN�OLNH�WKH�����·V��'RQ·W�ZDVWH�\RXU�PRQH\�RQ�WKHVH�JX\V�

There are 15 year-olds on your local high school football team who can produce a better YLGHR�XVLQJ�WKHLU�L3KRQHV��DQG�WKH\·G�EH�VWRNHG�WR�JHW�����DQG�VRPHWKLQJ�WR�SXW�RQ�WKHLU�FROOHJH�DSSOLFDWLRQ��:K\�QRW�XWLOL]H�WKH�WDOHQW�WKDW�LV�DYDLODEOH"

If, on the other hand, you have a fairly large audience already established and a wide base of people eagerly anticipating your upcoming course, it might be worth it to pay for a more professional team to produce your videos.

Whatever your situation, you DO NOT need professionally produced videos to be successful on CoachTube. Start with what you have, get feedback from your audience and improve from there.

You can always update your course with new and improved videos.

How To Easily Make Coaching Courses That SELL | 9

STEP 4: HOW TO WRITE A COURSE TITLE THAT DEMANDS ATTENTION:H�KRSH�\RX�LQYHVW�\RXU�WLPH�DQG�HQHUJ\�LQWR�FUHDWLQJ�D�WUXO\�UHPDUNDEOH�FRXUVH��7KDW·V�what CoachTube is all about.

%XW�RQFH�\RX·YH�FUHDWHG�VRPHWKLQJ�DPD]LQJ��ZKDW�WKHQ"�+RZ�FDQ�\RX�FRQYLQFH�VWXGHQWV�that your product is right for them before they actually take the course?

MARKETING!

7KH�ÀUVW�NH\�WR�FUHDWLQJ�D�FRXUVH�WKDW�6(//6�LV�FUHDWLQJ�D�JUHDW�FRXUVH��7KH�VHFRQG�NH\�LV�smart marketing. You have two avenues for marketing your CoachTube course.

1. Your personal off-site marketing efforts2. Your CoachTube course page

:KHQ�LW�FRPHV�WR�\RXU�SHUVRQDO�PDUNHWLQJ�HIIRUWV��WKH�VN\·V�WKH�OLPLW��7KHUH�LV�QRWKLQJ�\RX�FDQ·W�GR�WR�IXQQHO�EX\HUV�WR�\RXU�&RDFK7XEH�FRXUVH��:H·OO�GLVFXVV�D�IHZ�SRVVLELOLWLHV�LQ�Step 7.

On the CoachTube website itself, however, your marketing efforts will be concentrated to your course landing page. This page can be broken down into 4 extremely important components.

1. Course Title2. Course Intro Video 3. Course Description �����&RDFK�%LR��&UHGHQWLDOV�

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<RXU�7LWOH�LV�WKH�0RVW�,PSRUWDQW�3DUW�RI�<RXU�&RXUVH

At CoachTube, we are working day and night to send hungry athletes your way. We are FRQWLQXRXVO\�FKDQQHOLQJ�WUDIÀF�WR�FRXUVHV�RQ�RXU�SODWIRUP��JLYLQJ�\RX�PRUH�RSSRUWXQLWLHV�WR�convert visitors into customers.

How To Easily Make Coaching Courses That SELL | 10

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The simplest way to demonstrate the importance of your Title is to show you how your course will be displayed on the CoachTube course listing pages.

As you can see, the course title and banner image are your primary tools for distinguishing your course. The best banner images actually incorporate the title into the image.

Most visitors on our site will browse the above page, read your title, and then either click- through to your course or simply move on.

<RXU�WLWOH�LV�\RXU�21/<�FKDQFH�WR�JUDE�WKHVH�UHDGHUV·�DWWHQWLRQ�DQG�JHW�WKHP�WR�FOLFN�through to your course page.

But how can you make that happen?

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CoachTube is going to be channeling thousands upon thousands of athletes to your digital doorstep. You have ONE LINE to catch their attention.

,I�\RX�ÁLUW�DURXQG�ZLWK�D�YDJXH�WLWOH��VRPHRQH�HOVH�ZLOO�VWHDO�WKH�VSRWOLJKW�ZLWK�D�VSHFLÀF�offer.

How To Easily Make Coaching Courses That SELL | 11

/HW·V�ORRN�DW�D�IHZ�H[DPSOHV�

<RX�DUH�RIIHULQJ�D�EDVNHWEDOO�VNLOOV�FRXUVH�WDUJHWLQJ�EDOO�KDQGOLQJ��<RXU�KHDGOLQH�VKRXOGQ·W�be ,PSURYH�<RXU�%DVNHWEDOO�6NLOOV��,W�QHHGV�WR�EH�VSHFLÀF�

Change it to 0DVWHU�<RXU�%DOO�+DQGOLQJ�6NLOOV. Simple. Straightforward. Effective.

/HW·V�ORRN�DW�&\FOLQJ���� for example.

$V�RI�ULJKW�QRZ��WKLV�WLWOH�LV�SUREDEO\�VXIÀFLHQW��,W�FRPPXQLFDWHV�DQ�LQWURGXFWRU\�FRXUVH�RQ�WKH�EDVLFV�RI�F\FOLQJ��DQG�VLQFH�WKHUH�DUHQ·W�FXUUHQWO\�D�ORW�RI�F\FOLQJ�FRXUVHV�SRVWHG��anyone interested in learning cycling will probably opt-in.

%XW�ZKDW�KDSSHQV�ZKHQ���PRUH�FRDFKHV�DGG�EHJLQQHU·V�F\FOLQJ�FRXUVHV"�1RZ�YLHZHUV�KDYH�&\FOLQJ������,QWURGXFWLRQ�WR�&\FOLQJ��DQG�$�%HJLQQHU·V�*XLGH�WR�&\FOLQJ�WR�FKRRVH�from. Why would they pick yours?

%H�VSHFLÀF��:KDW�H[DFWO\�DUH�\RX�RIIHULQJ"�/HW·V�WU\�VRPHWKLQJ�QHZ�

(YHU\WKLQJ�<RX�1HHG�7R�%HFRPH�$Q�$PDWHXU�&\FOLVW�

7KLV�WLWOH�LV�VSHFLÀF��,W�FRPPXQLFDWHV�H[DFWO\�ZKDW�LV�EHLQJ�RIIHUHG��DQG�DV�ZH·OO�GLVFXVV�LQ�WKH�QH[W�VHFWLRQ��LW�DGGUHVVHV�´7KH�:K\�µ

Tip 2: Address “The Why”

*RRG�WLWOHV�DUH�VSHFLÀF��7KH\�DUH�FU\VWDO�FOHDU��*5($7�WLWOHV�VSHFLÀFDOO\�DGGUHVV�´7KH�Why.”

´7KH�:K\µ�LV�WKH�FRUH�UHDVRQ�DQ�DWKOHWH�ZDQWV�WR�WDNH�\RXU�FRXUVH��,W·V�WKH�HPRWLRQDO�motivation that causes your students to spend their time, money, and energy on your course.

If you can address the core motivation in your title, your conversion rates will skyrocket. /HW·V�ORRN�DW�RXU�SUHYLRXV�H[DPSOHV�

0DVWHU�<RXU�%DOO�+DQGOLQJ�6NLOOV

,W·V�VSHFLÀF��EXW�ZK\�ZRXOG�DQ�DWKOHWH�ZDQW�WR�PDVWHU�WKHLU�EDOO�KDQGOLQJ�VNLOOV"�:KDW�LV�WKH�core motivation?

How To Easily Make Coaching Courses That SELL | 12

Athletic growth? Campus prestige? Financial jackpot with an NBA career? Climbing the pecking order at the local gym?

:KR�DUH�\RX�WDUJHWLQJ"�,I�\RX�FDQ�ÀQG�RXW�ZKDW�PRWLYDWHV�WKHP��\RX�FDQ�VHOO�WKHP�\RXU�FRXUVH��/HW·V�PDNH�D�IHZ�FKDQJHV�WR�RXU�WLWOH�

%HFRPH�D�%DOO�+DQGOLQJ�/HJHQG +DQGOH�WKH�5RFN�/LNH�$OOHQ�,YHUVRQ (YHU\WKLQJ�<RX�1HHG�7R�:LQ�3RLQW�*XDUG�RI�WKH�<HDU� %UHDN�$QNOHV�/LNH�.REH�%U\DQW

$V�\RX�FDQ�VHH��WKHVH�WLWOH�DUH�QRW�RQO\�VSHFLÀF��WKH\·UH�FRPSHOOLQJ��7KH\�WXJ�DW�WKH�motivation behind the hard work. The more you get to know your audience, the easier it is to give them what they want.

7LS����$GG�$�7LPHOLQH

%H�VSHFLÀF��$GGUHVV�´7KH�:K\µ��$QG�ÀQDOO\��DGG�D�WLPHOLQH�

%\�DGGLQJ�D�WLPHOLQH�WR�\RXU�WLWOH��\RX�FDQ�RIIHU�YLHZHUV�D�PRUH�GHÀQHG�EHQHÀW��<RX�DUHQ·W�just going to teach them ball handling skills, you are going to help them master these skills LQ�MXVW�WZR�ZHHNV�

Your titles start looking like this:

%HFRPH�D�%DOO�+DQGOLQJ�/HJHQG�,Q�WKH�1H[W���:HHNV <RX·UH�2QH�0RQWK�$ZD\�)URP�+DQGOLQJ�WKH�5RFN�/LNH�$OOHQ�,YHUVRQ� (YHU\WKLQJ�<RX�1HHG�7R�:LQ�3RLQW�*XDUG�RI�WKH�<HDU /HDUQ�7R�%UHDN�$QNOHV�/LNH�.REH�%U\DQW�,Q���(DV\�6WHSV

By adding this element of time, we start to stir vision in our viewers. They begin to imagine WKHPVHOYHV�EUHDNLQJ�DQNOHV�OLNH�WKH\·YH�DOZD\V�GUHDPHG�DERXW��´$QG�WR�WKLQN��,·P�MXVW�D�single month away...”

9LVLRQ�LV�FRPSHOOLQJ��)XOÀOOLQJ�GUHDPV�LV�FRPSHOOLQJ��%HFRPLQJ�\RXU�WHDP·V�EHVW�EDOO�handler is compelling. Doing it now is really compelling.

Ball handling drills themselves... well, not so much.

%H�VSHFLÀF��Address “The Why.” $GG�D�WLPHOLQH�

How To Easily Make Coaching Courses That SELL | 13

STEP 5: HOW TO CREATE A COURSE PAGE THAT SELLS6R�\RX·YH�FUDIWHG�D�IDQWDVWLF�WLWOH�DQG�EURXJKW�DQ�H[FLWHG�DWKOHWH�WR�\RXU�FRXUVH�SDJH��1RZ�what?

7KH�JRRG�QHZV�LV�WKDW�\RX·UH�KDOIZD\�WKHUH��*HWWLQJ�WKHP�RQ�\RXU�SDJH�LV�KDOI�WKH�EDWWOH��and now, you have a lot more tools to work with.

1. Course Intro Video2. Course Description�����&RDFK�%LR��&UHGHQWLDOV�

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While creating a dedicated Course Intro Video is optional, we would highly recommend XWLOL]LQJ�WKLV�IHDWXUH�

0DUNHW�UHVHDUFK�VKRZV�WKDW�YLHZHUV�DUH�EHWZHHQ��������PRUH�OLNHO\�WR�SXUFKDVH�DIWHU�watching a product video. You are already creating a video course. Why not throw in an H[WUD�LQWUR�YLGHR�DQG�ERRVW�\RXU�VDOHV�RYHU����"

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To make a great intro video, keep one important thing in mind.

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No one cares about your course. People care about themselves. They want things. They want to accomplish things. They want access to exclusive things. They want to impress people who will then give them things.

'RQ·W�WDON�DERXW�\RXU�FRXUVH��7DON�DERXW�WKH�EHQHÀWV your course will provide to your students. Talk about what they want and how your course will give it to them.

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How To Easily Make Coaching Courses That SELL | 14

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The course description is your opportunity to place all your cards on the table. Describe the FRXUVH�LQ�GHWDLO��7HOO�VWXGHQWV�DOO�WKH�QHDW�WKLQJV�WKH\�ZLOO�OHDUQ��6(//�\RXU�FRXUVH�

Use the description to create a thorough vision for what life will look like for your students after completing this course. Paint a picture.

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8QOLNH�\RXU�KHDGOLQH��\RX�DUH�QRW�OLPLWHG�E\�VSDFH�LQ�\RXU�GHVFULSWLRQ��7KHUH·V�QR�QHHG�WR�write a book, but you should take advantage of the provided space.

3. Coach Bio (Credentials)

8QOHVV�\RX·YH�PDQDJHG�WR�DOUHDG\�FUHDWH�D�IDU�UHDFKLQJ�SHUVRQDO�EUDQG��YLHZHUV�ZRQ·W�already know who you are when evaluating your course.

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The Coach Bio is your chance to explain who you are and why you have the capacity to KHOS�WKHP�IXOÀOO�WKHLU�GUHDPV��+HUH·V�KRZ�\RX�GR�LW�

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overcome.

7KH�&RDFK�%LR�LV�DERXW�FRQQHFWLQJ�ZLWK�\RXU�DXGLHQFH��&XVWRPHUV�DUHQ·W�MXVW�DEVRUELQJ�your materials. They are looking to be mentored by your expertise. This is your chance to show them that YOU are the right coach for the job.

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STEP 6: PUBLISH TO COACHTUBE6R�\RX·YH�SXW�WRJHWKHU�\RXU�FRXUVH�DQG�\RX·UH�UHDG\�WR�SXEOLVK�LW�WR�&RDFK7XEH��,W·V�D�beautifully painless process.

1. Login to your CoachTube Account�����6HOHFW�WKH�´&UHDWH�&RXUVHµ�EXWWRQ�LQ�WKH�XSSHU�ULJKW�FRUQHU�RI�\RXU�VFUHHQ

3. Enter your course information, including title, description, images, and coach credentials

4. Upload your lessons and course resources����6HOHFW�´3XEOLVKµ

7KHUH�LV�]HUR�WHFKQLFDO�H[SHUWLVH�UHTXLUHG��,W�LV�WKDW�HDV\�WR�SXEOLVK�\RXU�FRXUVH�WR�CoachTube.

How To Easily Make Coaching Courses That SELL | 16

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STEP 7: MARKET YOUR COURSE$IWHU�\RX·YH�SXEOLVKHG�\RXU�FRXUVH��WKH�&RDFK7XEH�PDUNHWLQJ�PDFKLQH�ZLOO�EHJLQ�ZRUNLQJ�IRU�\RX��<RX�ZLOO�SUREDEO\�PDNH�VDOHV�ZLWKRXW�GRLQJ�DQ\WKLQJ�PRUH��EXW�LI�\RX�DUH�VHULRXV�DERXW�PRQHWL]LQJ�\RXU�FRXUVH��QRZ�LV�WKH�WLPH�WR�VWDUW�\RXU�RZQ�SHUVRQDO�PDUNHWLQJ�campaign.

We will be releasing an in-depth Course Marketing guide via our CoachTube Blog in the near future. But we wanted to give you some quick ideas right away.

Your marketing efforts outside the CoachTube site itself are only limited by your imagination. Here are a few great places to start:

1. Link to your course on Twitter, Facebook, LinkedIn and other social channels.2. Start a blog on your course topic.����*XHVW�SRVW�RQ�RWKHU�EORJV�DQG�OLQN�EDFN�WR�\RXU�&RDFK7XEH�FRXUVH�4. Tell your friends and family about your course.5. Advertise it to your existing sports teams or audience.6. Offer a free pass to local sports coaches and a discount for team members7. Sponsor a sports camp with your brand and advertise your course8. Ask for feedback from local coaches or parents.9. Publish your intro video on sites like Youtube, Vimeo, etc and link to the full course.10. Find groups of relevant athletes and offer them a discount code.

7KH�SRVVLELOLWLHV�DUH�WUXO\�HQGOHVV��'RQ·W�ZDLW�IRU�SHRSOH�WR�ÀQG�\RX��*R�RXW��ÀQG�\RXU�audience, and send them directly to your course.

How To Easily Make Coaching Courses That SELL | 17

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COACHTUBE FAQ:KDW�GRHV�D�W\SLFDO�&RDFK7XEH�FRXUVH�ORRN�OLNH"

A typical CoachTube course has 30 minutes to 2 hours of content, with a minimum UHTXLUHPHQW�RI�DW�OHDVW����PLQXWHV�RI�FRQWHQW�EHLQJ�����YLGHR�FRQWHQW�SUHIHUDEO\�EURNHQ�down into 2-10 minute videos.

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1HYHU�XV��ZH�DUH�MXVW�D�GLVWULEXWLRQ�FKDQQHO��$OO�WKH�FRQWHQW�RQ�&RDFK7XEH�LV������RZQHG�by the provider of the content, usually the coach or production company that had it made.

$UH�WKHUH�DQ\�FRVWV�DVVRFLDWHG�ZLWK�FUHDWLQJ�D�FRXUVH�RQ�&RDFK7XEH"

1RSH��&UHDWLQJ�D�FRXUVH�LV�HQWLUHO\�IUHH�IRU�RXU�LQVWUXFWRUV�DQG�WKHUH�DUH�QHYHU�DQ\�PDLQWHQDQFH�IHHV�<RX�NHHS������RI�WKH�UHYHQXH��PLQXV�SD\PHQW�IHHV��ZKHQ�\RX�EULQJ�new students to CoachTube. For every student CoachTube brings to your course through RXU�PDUNHWLQJ�HIIRUWV��\RX�NHHS�����RI�WKH�VDOH��&RDFK7XEH�KDQGOHV�DOO�FXVWRPHU�VHUYLFH��payment processing and hosting fees.

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Some instructors are keeping it free and using it as a way to drive exposure.Some are charging an arbitrary amount and channeling the revenue to their favorite charity. Some LQVWUXFWRUV�XVH�D�PHWULF�RI�DURXQG�����������SHU�KRXU�RI�FRXUVH�FRQWHQW��)HHO�IUHH�WR�UHYLHZ�RXU�7HUPV�RI�8VH�KHUH�

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You name it. We use all forms of promotion but mostly leveraging social, search, and partnership with large audiences. We also focus on enabling our instructors to successfully promote their courses via coupon codes.

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ADDITIONAL RESOURCES6KRRWLQJ�9LGHRHow To Shoot Pro-Quality Video On A BudgetTips for shooting with a DSLRHow To Turn Your Smartphone Into A Professional Video Camera

(GLWLQJ�9LGHRTop 9 Free Video Editing Programs10 Editing Tips From The Producers of TED Talks Video Editing For Non-Editors

0DUNHWLQJThe CoachTube BlogHow To Write Magnetic Titles+RZ�7R�:ULWH�(IIHFWLYH�*XHVW�3RVWV

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