petramayer freebie oct2014 · 2015-02-14 · selling your own “stuff”!sell one-on-one coaching...

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HOW TO LEVERAGE WHAT YOU’RE DOING ONLINE INTO MAKING MORE MONEY! IS YOUR WEBSITE MAKING MONEY? Petra Mayer – 20 October 2014

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Page 1: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

HOW  TO  LEVERAGE  WHAT  YOU’RE  DOING  ONLINE  INTO  MAKING  MORE  MONEY!  

IS  YOUR  WEBSITE  MAKING  MONEY?  

Petra  Mayer  –  20  October  2014  

Page 2: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

About  Petra  Mayer  

Petra  Mayer  is  a  passionate  Website  Strategist  and  loves  helping  her  client  gain  the  clarity  they  need  to  turn  their  website  project  into  a  client  winning  website  launch.  

She  herself  has  gone  through  this  same  transiDon  when  leaving  the  seemingly  safe  haven  of  her  corporate  career  and  started  out  on  her  own.  As  every  new  business  owner  she  herself  has  gone  through  the  ups  and  downs  of  failed  website  launches  before  developing  her  own  winning  strategy.  

Her  approach  is  based  upon  more  than  10  years  of  experience  in  online  strategy  and  e-­‐commerce.  Petra  has  made  it  her  mission  to  help  her  clients  avoid  these  mistakes  and  find  success  with  their  first  website  launch.    

Petra  believes  that  strategy  is  personal.  One  size  doesn’t  fit  all—what  will  work  for  your  business  is  as  individual  as  your  fingerprint.  This  is  parDcularly  true  if  you  are  an  entrepreneur  or  a  small  business  owner.        

Page 3: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Selling Your Own “Stuff” Ø Sell one-on-one coaching packages

Ø dofajome Ø Sell group coaching packages

Ø dajjodana

The  #1  Reason  Why  72%  Of  Websites  Fail  

Petra  Mayer  ConsulDng    

Page 4: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Petra  Mayer  ConsulDng    

Page 5: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Selling Your Own “Stuff” Ø Sell one-on-one coaching packages

Ø dofajome Ø Sell group coaching packages

Ø dajjodana

What  Every  EffecDve  Website  Must  Do  

Petra  Mayer  ConsulDng    

Page 6: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Provide  Leverage  

Page 7: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Leads  

Conversions  

New  Clients  

Retained  Clients  

Total  Clients  

Average  $/sale  

#  of  TransacDons  

Total  Sales  

Gross  Margin  %  

Gross  Profit  

Fixed  Costs  

Net  Profit  

7  Levers  

In  this  model,  the  levers  in  Yellow  define  the  profitability  of  the    business  shown  through  the    main  business  results  indicated  in    red.  This  common  business  model  can  be  applied  to  your  online    markeDng  strategy.      AcDviDes  impacDng  these  levers  in  a  posiDve  way,  will  result  in    improved  business  outcome.      In  my  free  training  I  will  provide    you  with  deeper  insights  into    this  model  and  how  to  make  it  work  for  you!  

Page 8: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Leads  

Conversions  

New  Clients  

Retained  Clients  

Total  Clients  

Average  $/sale  

#  of  TransacDons  

Total  Sales  

Gross  Margin  %  

Gross  Profit  

Fixed  Costs  

Net  Profit  

7  Levers*  

SEO,  Soc.  Media,  MarkeDng  

Offers,  Value  

Loyalty,  CommunicaDon  

Offers  and  Sales  Funnel  

Offers  and  Sales  Funnel  

Product  Hierarchy  

Cost  Efficiency  

Online  Impact  

Page 9: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Selling Your Own “Stuff” Ø Sell one-on-one coaching packages

Ø dofajome Ø Sell group coaching packages

Ø dajjodana

How  To  Gain  All  The  Clients  You  Want  

Petra  Mayer  ConsulDng    

Page 10: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Sales  Funnel  

Petra  Mayer  ConsulDng    

Free  Report,  eBook,    Webinar,  

Podcast  download  

   

InformaDon  package,  Video  Training,  

Podcast,  local  Workshop,  Group  

Coaching  

   

Retreat,  VIP  Day,  Virtual  Get-­‐It  Done  

Day,  Done-­‐for-­‐You  Services  

   

Live  Event,  Tele-­‐Summit,  High-­‐end  

Membership  

Page 11: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

What’s  Your  Funnel?  !

!

!________________________________________________________________________________________________________________________________!

!________________________________________________________________________________________________________________________________!

!________________________________________________________________!

!________________________________________________________________!

!

!

!

Petra  Mayer  ConsulDng    

Page 12: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Selling Your Own “Stuff” Ø Sell one-on-one coaching packages

Ø dofajome Ø Sell group coaching packages

Ø dajjodana

Where  to  learn  more!  

Petra  Mayer  ConsulDng    

Page 13: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

Free  Training  

•  Are  you  saying  YES  to  any  of  these  quesDons?  – Are  you  a  Coach,  Consultant,  Service  Professional  or  Virtual  Assistants?  

– Do  you  want  to  make  more  money  online?  – Are  you  struggling  to  get  more  clients  or  reach  your  earning  objecDve?  

•  Join  me  for  my  free  Money  Making  Website  Training  

Petra  Mayer  ConsulDng    

Page 14: PetraMayer Freebie Oct2014 · 2015-02-14 · Selling Your Own “Stuff”!Sell one-on-one coaching packages !dofajome !Sell group coaching packages !dajjodana The&#1&Reason&Why&72%&Of&Websites&Fail&

hgp://bit.ly/PMC-­‐EE  

Download  my  Free  Report  and  Sign  up  for  the  Training:  

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Contact  

 Petra  Mayer      Petra  Mayer  ConsulDng    

                         [email protected]  

 +1-­‐604  723  9222  

hgps://www.facebook.com/petramayerconsulDng  

 petra_mayer  

 hgps://www.linkedin.com/in/petramayer