how to engage top experts using video
TRANSCRIPT
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How to Engage Top Experts Using
Video
Jeff Ogden
Creator and Host
Marketing Made Simple TV
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Today You Will Learn
• How to create entertaining and educational
videos which attract top experts in your industry.
• How to get the attention of those top experts.
• Why you need three objectives.
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Jeff Ogden is the Creator and Host of the popular
TV on the Web show, Marketing
Made Simple TV.
Prior to Marketing Made Simple TV,
Jeff was the host of Mad Marketing TV, sponsored
by Act-On Software.
About Me
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Agenda
• Be utterly fearless!
• Learn all the time.
• Brainstorm ways to improve.
• Find mentors and use them.
• No wine before its time.
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Why must you be fearless?
What if you were asked to do something
you’ve never done?
What if it requires a lot of risk and exposure?
What would you say?
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I said “Yes!”
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Learn from the past
Mad Marketing TV was a show created by Act-On Software and hosted by Jeff Ogden
No Calls to Action. Only ran at YouTube and the Act-On blog.
Jeff booked the guests and did the interviews.
“Hired Gun”
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Marketing Made Simple TV was V2
1. Syndication to top sites
2. Calls to Action
3. Highly entertaining and famous guests
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Interviewing the very best
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Move The Needle
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Move The Needle
Move the needle by sitting down with pen
and paper.
Identify the top 5 experts you’d like to meet.
Then find their contact information.
Think of how you might help THEM
Reach out
Who are Your Top Experts?
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1. Have the courage to be fearless
2. Commit to continuous improvement
3. Set critical thinking time
4. Always be helping
5. What are your three values/objectives?
Include this at the end of the presentation.
Key Takeaways
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www.marketingmadesimple.tv
Thank You!
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