how to expand your online influence (farmer version)
TRANSCRIPT
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BLOWING UP!How to expand your online influence
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MYDAIRY.DAIRY.ORG
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WHAT ARE YOU SELLING?
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You are full of crap. You just want to
sell more milk. You don’t care about
animals or your workers or what
milk does to the body. You have to
say these things because it’s your
job but you don’t believe them.
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EVERYONE
HAS THEIR
OWN STRUGGLE.(so be kind)
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WHO ARE YOU SELLING TO?
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You understand some people in your
life very well. You’ve been around
them a long time. Think of these
people when trying to influence.
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don’t talk to strangers13
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WHAT’S A WIN TO YOU?
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WHAT’S
#WINNING?
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DO: TREAT OTHERS
AS YOU WANT TO
BE TREATED.
https://flic.kr/p/bwyGVB
THE PLATINUM RULE
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ALWAYS GIVE
MORE THAN YOU
THINK YOU WILL
GET.
THEN GIVE SOME
MORE.
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EVALUATE
FIRST.
USE “YES,
AND…”
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HOW CREATIVE ARE YOU?
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Well, that sucked. In fact, it sucked
so much I want you to give me back
the two minutes of my attention that
I spent on it. If you can’t tell that it
sucked then you shouldn’t be doing
sucky stuff.
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THINK, LAUGH,
CRY…
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TEXT RECOMMENDATIONS
• Marketing Profs
• Copyblogger
• Marketing Rebel
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HEADLINE WRITING
• Write your headline first
• Keywords are important
• Listicles are awesome
• Questions drive search
• Make a promise
• Make it simple
• Use Google Autocomplete
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PHOTOS RECOMMENDATIONS
• Word Swag
• PicStitch
• PicMonkey
• Canva
• Snapseed
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VIDEO RECOMMENDATIONS
• Imovie
• YouTube
• MoviePro
• Videon
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WHAT ONLINE TOOLS SHOULD
YOU BE USING?
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HOMEBASE
(blog/website)28
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Email capture
should be your
main Call-To-
Action
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BLOG RECOMMENDATIONS
• Wordpress.org
• Wordpress.com
• Blogger
• Tumblr
• Wix/SquareSpace
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EMAIL DELIVERY SYSTEMS
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EMAIL RECOMMENDATIONS
• MailChimp
• Constant Contact
• MyEmma
• InfusionSoft
• Exact Target
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SOCIAL MEDIA DELIVERY
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RECOMMENDATIONS• Not a fan of pages
unless this is where your audience is mainly and you have money
• Use your profile to share
• Embed video/images natively
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TWITTER RECOMMENDATIONS
• Headline writing very important
• Use questions to engage audience
• Check out trending hashtags using ritetag.com
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LINKEDIN RECOMMENDATIONS
• Save time by using
Hootsuite to publish
• Copy blog post into
LinkedIn platform
• Make sure you are in
lots of groups
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RECOMMENDATIONS• Use Wordswag to add
some text
• Use many common
hashtags – put them in
comments
• 15 sec videos as well
• Turn on Post Notifications39
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RECOMMENDATIONS• Always be pinning from
your website
• Set up easy to use
buttons to share
• Change page into biz
page for analytics
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YOUTUBE RECOMMENDATIONS
• Use Closed Captioning
for search
• Longer videos get more
engagement
• Add website URL in text
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POWER TIPS
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MONITORING & MEASURING
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THEY DO HAVE AN APP FOR THAT
(and it will save you time)
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Evernote
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Wunderlist
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Calenmob
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What did we learn today
01
02
03
You are in sales. Dairy sales. Now act like a good salesman
and earn trust. Always give more than you get.
You have access to a great many tools – blog, email, then
social. Every audience digs a certain tool – master the one
your audience uses.
There are tons of apps to save you time – your most
important prioritized resource. Figure out the ones you
want – test new ones.
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What did we learn today
01
02
03
You are in sales. Dairy sales. Now act like a good salesman
and earn trust. Always give more than you get.
You have access to a great many tools – blog, email, then
social. Every audience digs a certain tool – master the one
your audience uses.
There are tons of apps to save you time – your most
important prioritized resource. Figure out the ones you
want – test new ones.
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