how to fix three common ecommerce problems
TRANSCRIPT
How to Fix Three Common eCommerce Issues
Growing an eCommerce business is difficult. There are lots of problems
you might have to deal with.
Everybody’s business is a little different.
But, there are three problems that every eCommerce business must
learn to solve...
Problem #1: How do I get more traffic to my
eCommerce site?
Focus on different strategies for the different types of traffic.
• Organic Search • Paid Search • Social Media • Link Referral
• Direct Direct traffic is when someone goes
directly to your site by typing in the
domain.
Increasing organic search traffic is all about search engine optimization...
• Only use themes that create SEO-optimized HTML.
• Build links to your site from other authoritative sites.
• Research and target search keywords that are relevant to your business.
Learn more about search engine optimization at Moz.com.
Beginner’s Guide to SEO
Increase paid search traffic by increasing your paid search budget
and optimizing your ads.
Learn more about paid search advertising at Wordstream’s PPC
University.
PPC University
Increase social traffic by building an engaged social media audience.
Learn more about social media strategy with the Social Pros podcast.
Social Pros Podcast
Increase link referral traffic by creating such good content that
people want to link to it!
You can build more links by...
• Answering relevant forum posts with links • Asking others for reviews or links • Starting an affiliate program
Increasing direct traffic by improving overall brand awareness
& word of mouth.
If more people are going directly to your site it suggests that your
brand’s recognition is growing.
Problem #2: How do I get more conversions (sales) from the traffic I have?
Make your site less confusing...
• Use a logical URL structure • Navigation should reflect URL structure • Display rich, informative product attributes • Every important page can be linked to
Use strong, clear calls to action that tell your site visitor exactly
what you want them to do.
Consider running A/B tests to measure different calls to action.
• Optimizely • Convert.com • Adobe Target
• Visual Website Optimizer
Improve your product data...
• Use consistent language • Stay true to your brand
• Describe products in your customers’ terms
Try to meet the same expectations you would for a shopper in your
brick & mortar store.
Problem #3: How do I make sense of all of this
data I have?
Managing data gets complex when you...
• Sell though multiple webstores • Sell from brick & mortar stores • Sell on marketplaces like Amazon
• Sell to business customers
Decide where to master the 5 key types of data...
Shipping Inventory
Customer Order Item
Choose best-of-breed point solutions that integrate using modern interfaces and APIs.
Consider a multichannel integration platform to connect
those systems.
This is what we do best!
eCommerce is complicated.
But it doesn’t have to be!
Learn how nChannel can help you simplify eCommerce!