Metric Jan 2013 Jan 2014

Total Visits 1.64 Lakhs 5.2 Millions

Organic Traffic 0.61 Lakhs 3.19 Millions

Referral Traffic 0.69 Lakhs 1.22 Millions

Direct Traffic 0.34 Lakhs 0.79 Millions

Strategy

Google Updates

- Panda- Penguin- Humming Bird

Strong Competition

-www.makeupandbeauty.com

-www.healthmeup.com

-www.onlymyhealth.com

Technically Weak

-High Loading Time

-No Code Optimization

-Not Responsive

PANDA - Quality Of The Content

PENGUIN - Low Quality Backlinks

HUMMING BIRD - Conversational Search

GOOGLE UPDATES

- Thin Content Pages

- Low Quality Content Pages

- Automated Pages

- Duplicate Pages With Same Content

- Keyword Stuffed Pages

GOOGLE PANDA UPDATE

- LISTED LOW WORD COUNT PAGES I.E. Less Than 600 Words

- Collected Zero Organic Traffic Pages From Google Ananlytics

- Redirected Few Pages To Relevant Pages

- Rewritten Other Articles With Quality Content

Be Pro-Active

RESULT: Traffic Increased When Panda Updates Happen

http://www.screamingfrog.co.uk/seo-spider/

Sites With Low Quality Backlinks Through

-Directory Submissions

-Social Bookmarkings

-Article Directories

-Low Quality Press Releases

-From Spam & Porn Sites

GOOGLE PENGQUIN UPDATE

- Downloaded All Backlinks From Google Webmastertools

- Manually Analyzed All Backlinks

- Listed All Spam Backlinks

- Deleted Few Possible Backlinks

- Uploaded Remaining Backlinks To Google Disavow Tool

Be Pro-Active

RESULT: Traffic Increase When Penguin Happens

- Domain Authority Should Be 30 And Above (Moz Tool)

- Trust Flow Should Be Above 10 (Majestic Seo)

- Check Back Links Of Respective Backlink

Points To Consider:- Manual Analysis Is Important

- Sometimes You Will See Spam Links With Domain Authority Above 30 And Trust Flow Above 10 (Vice Versa)

HOW TO MEASURE QUALITY OF THE LINK?

www.moz.com

www.majesticseo.com

GOOGLE HUMMINGBIRD UPDATE

KEWYORD RESEARCH

- MOZ KEYWORD DIFFICULTY TOOL- LONGTAIL PRO TOOL

CONTENT STRATEGY:

-CONTENT LENGTH-CONTENT QUALITY

LINK BUILDING:

-QUALITY OUT REACH-WIKI LINKS-COPIED CONTENT-NICHE LINK BUILDING (International Bloggers)

HOW WE OVER COME STORNG COMPETITION:

KEYWORD COMPETITIVE RESEARCH (MOZ TOOL)

Take the keywords which have less than 30 competition.These keywords are easier to rank quickly

KEYWORD COMPETITIVE RESEARCH (LONGTAIL PRO)

Take the keywords which have less than 30 competition.These keywords are easier to rank quickly

CONTENT STRATEGY

Started writing detailed 2000 to 3000 word potential articles. Read more here : http://goo.gl/0k53D

QUALITY OUT REACH

Find out influencers in the industry and maintain relationships with them.

Mail Subject Line Variations

Guest Post from Beauty Blogger – Vennela - 1%

Aparna, Guest Post from Beauty Blogger – Vennela - 5%

Mail Body Text Variations

Body Text without Sample Work - 1%

Body Text with Sample Work - 10%

QUALITY OUT REACH

Wiki Links Links from Copied Content International Bloggers

http://www.jacobking.com/ultimate-guide-to-scrapebox

CopyScape Mail Subject Line Variations

You have Copied My Content - 20%

You have Copied My Content - DMCA Complaint - 60%

You have Copied My Content - DMCA Complaint - LEGAL NOTICE 80%

TECHNICAL OPTIMIZATION

LOADING TIME CODE OPTIMIZATION NOT RESPONSIVE

Loading Time Optimization

Before - 7.0 to 8.0 Secs

After - 1.6 to 1.8 Secs

Not Responsive

SOCIAL POTENTIAL

Pinterest has lot of potential to drive traffic

FACEBOOK POTENTIAL

Experiments to improve social signals

Experiments to improve Page Views

sankardatti@gmail.comwww.seoeducation.in