Key figures

2018

Ed

itio

n

TO

UR

IS

M

CRT Côte d’Azur Franceeditorial 3

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

The history of tourism and the Côte d’Azur are intertwined. Tourism was, and is, one of the main economic drivers on the Côte d’Azur.

côte d’azur France, and the region’s brand, encompassing the Département des Alpes-Maritimes, a part of the Var and the Principality of Monaco, welcome 13 million visitors every year, half of whom are international, in addition to millions of day-trippers. Tourism in the region is worth over €7bn, contributing double the French average to regional GDP.

A major industry and export market as well as serving as a competitive boon for sales, tourism and tourism management require razor-sharp, regular and reliable monitoring.

With this in mind,the cRT côte d’azur France is proud to treat businesses and members of the public to the latest edition of the côte d’azur France’s Key figures document. In its pages, you’ll find the most pertinent and frequently searched for data.

I’ve no doubt that thanks to the brand-new and dynamic côte d’azur France brand campaign and the hard work of institutional stakeholders and business partners alike, the figures for the next edition will be even more impressive!

david LISnaRd President of the CRT Côte d’Azur France

13 million tourists flock here every year, accounting for a total of 83 million overnight stays in Côte d’Azur France, a destination that includes the Alpes-Maritimes, a part of the Var and the Principality of Monaco.

As the global tourism offer explodes, reaching ever more creative, diverse and innovative heights, France’s SUd region, has embarked on fresh plans as part of the regional tourism development programme, honing a regional marketing campaign based on three core brands – Provence, the alps and côte d’azur France – to share their vision of three constantly evolving regions and promoting them internationally for improved visibility.

The Côte d’Azur France brand was launched in partnership with the département des Alpes-Maritimes on 1st december 2016, paving the way for a new era in the region’s strategy. The campaign aims to reassert the local pride and prestige that is so central to the Côte d’Azur, showcasing its roots while demonstrating its key role in France’s future identity.

Its new positioning ’Everything I touch turns to gold’ emphasises the Côte d’Azur’s strengths: a hub of well-being, a treat for the senses, a treasure trove of new sensations. Its light, colours, beauty and culture touch all those who flock here to experience it for themselves.

Long favoured by artists and now iconic, the Côte d’Azur is entering a new golden age, now offering sports activities and cultural experiences that enrich visitors and turn their trips into gilded memories.

Côte d’Azur France is an agile brand, co-directed as part of a regional brand contract by the CRT Côte d’Azur France and the CRT Provence Alpes Côte d’Azur in partnership with Var Tourisme.

Boasting its very own official and timelessly elegant logo, featuring colourful patterns evocative of its multi-faceted personality, the brand expresses its unique creative flavour while giving others the freedom to make it their own.

We invite you to spread the word and get involved in our ambassador community at www.marque-cotedazurfrance.com

4 BRAND CoNtRACt

5KEY FIGURES 6

11 million tourists and 70 million overnight stays. An average of 200,000 visitors a day.

The summer season: fewer than 1 out of 2 visitors.16 % of stays are for business purposes,

including 130,000 convention attendees (air travel visitors).

accESS/FacILITIES 8Nice Côte d’Azur airport: 13.3 millions passengers.

55 % of tourists enter by road.860,273 cruise passengers in the ports.

accOMMOdaTIOn SUPPLY 9-10150,000 beds in commercial accommodation.

Hotels represent nearly 1 out of 2 commercial beds. 1 out of 2 hotel rooms has a 4-5* rank.

180,000 secondary residences, of which 47,000 owned by foreigners.

One third of the accommodation capacity is located in Nice Côte d’Azur Metropolis.

VISITOR nUMbERS 11-122 out of 3 stays spent in commercial accommodation. Hotels: 4 out of 10 stays and 9 million overnight stays. Average hotel occupancy rate: 61 %.36 % of stays are accommodated in NICE.8 million visitors in tourist attractions.

cLIEnTELE 135.3 million French tourist stays and 5.7 million foreign stays. Foreigners: 50 % of tourism attendance. 25 % of tourists are first-timers.

TOURISM EcOnOMY 146 billion € in tourism consumption, generating 10 billion € in revenue. 75,000 direct jobs in tourism. Tourism contribution to the economy exceeds 15 %, vs 7.4 % in France.

TOURISM ObSERVaTORY 16

The dataset focuses on the Côte d’Azur – defined as the French Département des Alpes-Maritimes and Monaco, excluding Côte d’Azur – Var. Unless indicated otherwise, data refer to 2017.

Summary

11 million tourists and 70 million overnight stays.Tourists stays an average of 6.4 nights.

An average of 200,000 visitors a day.

The tourist population reaches its peak on the week end of August 15th with

650,000 tourists.

The summer season:fewer than 1 out of 2 arrivals.

But 6 out of 10 overnight stays, due to longer stays during the summer.

August is the peak month and represents 14 % of annual stays.

16 % of tourists are travelling on business, including 130,000 convention attendees (air travel visitors).

Key figures to keep in mind 6

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

7

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

Definitions To know about…TouristsRefer to the number of overnight stays (or arrivals) of persons travelling outside their usual environment (not residing on the territory of Côte d’Azur defined as Alpes-Maritimes and Monaco), staying more than 24 hours and less than a year ; a person staying several times is counted for each overnight stay. Intra-departmental tourism is not included in visitation statistics.

NightsA tourist staying for more than one day generates several nights, summed to provide this aggregated indicator. Same-day visitors (or excursionists) do not stay overnight and are not counted, except cruise-passengers. The average length of stay of tourists is defined as the number of nights divided by the number of stays.

Commercial/non commercialA commercial or market accommodation involves a payment ; non commercial accommodation includes second homes and stays with friends or relatives.

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

8Access mode toCôte d’AzurNice Côte d’Azur Airport: 13.3 million passengers.2nd busiest airport in France after Paris.115 destinations served by direct flights to 40 countries.Visitors staying in Côte d’Azur represent 48 % of the total traffic.Côte d’Azur airports (Nice, Cannes, Saint-Tropez) is the 2nd business hub in Europe with 50,367 aircraft movements.

55 % of tourists enter by road.

26 % by plane, 17 % by train.

860,273 cruise passengers received in the ports of cannes, nice, Villefranche, Monaco and antibes.

Tourismfacilities– 35 marinas providing 18,400 dock spaces.– 5 ,900 restaurants.– 8 convention centres.– 17 golf courses . – 15 ski resorts, 700 km of slopes.– 16 casinos.– 200 beaches under concession agreements.– 28 spas and thalassotherapy centres.– 19 Departmental natural parks,

1 regional park, 1 national park.

9Accommodation facilities150,000 beds in commercial accommodation.Hotels represent nearly 1 out of 2 commercial beds.1 out of 2 hotel rooms has a 4-5 * rank.

180,000 secondary residences, of which 47,000 owned by foreigners.Alpes-Maritimes Department ranks 1st in France for the number of secondary residences owned by foreigners: 15 % of the national total.

Hotelsincl. rated 1*incl. rated 2*incl. rated 3*incl. rated 4*incl. rated 5*

Tourism residencesincl. ratedincl. non rated

62622

16322611935

906822

29,208564

4,0839,248

10,4803,628

6,6225,706

916

58,4161,128

8,16618,496

20 9607,256

26,76922,853

3 916

Establishments Rooms/apartments beds

caPacITIES In HOTELS and TOURISM RESIdEncES

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

10Accommodation facilitiesby territoryNice Côte d’Azur Metropolis: one third of the accommodation capacity.

Cannes-Mandelieuincl. CannesAntibes - Sophia CASAincl. AntibesMetropolis Nice CAincl. Niceincl. coastal area outside Niceincl. MountainsMenton-CARFPays de GrasseMountains outside MetropolisTotal MountainsMonaco

Total

1301051206927016574314122306113

626

2915211326998923110

90

46,49630,38936,00319,94159,48829,29818,02712,163

22,0864,355

14,04026,203

788

183,256

13,89811,6048,9004,87025,21019,3384,7201,1523,1901,342940

2,0924,936

58,416

9,7755,3046,5783,6906,5782,0292,4282,1212,568466804

2,925 0

26,769

232,480151,945180,01599,705

297,440146,49090,13560,815110,43021,775

70,200131,0153,940

916,280

Hotels Tourism residences Secondary residences

accOMMOdaTIOn caPacITIES

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

Establish. Establish. Establish.beds beds beds

Accommodation occupancy and stays 11

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

2 out of 3 stays spent in commercial accommodation.

Private home rental websites capture around 10 % of all stays in commercial accommodation and one third of all furnished rental stays, that is 700,000 stays.

Hotels: 4 out of 10 stays and 9 million overnight stays. Average hoteloccupancy rate: 61 %

41 % hotels

12 % furnished rental (including hiring

between private individual)

7 % other commercial

accommodation

20 % relatives

and friends

14 % secondary residences 6 %

tourismresidences

OccUPancY and STaYS bY accOMMOdaTIOn TYPE

Hotelsincl. 1*incl. 2*incl. 3*incl. 4-5*incl. MonacoT. residences *

campsites

6262596263676239

4,461110

6301,3631,828

367692147

9,918225

1,2461,7984,179902

2,778781

2,222

2,22,32,5

45,3

Occup. rate

%

arrivals(thousands)

Overnight stays

(thousands)

average length (nights)

* Tourism residences

MOnTHLY OccUPancY RaTES In HOTELS and RESIdEncES

%J

37F

46M48

a65

M64

J72

J78

a86

S76

O63

n47

d41

36% of stays are accommodated in Nice.

500,000 tourist stays in the mountains.

12Visitors

Tourist stays by territory

MaIn TOURISTaTTRacTIOnS(numbers in italics are estimates).

Parc Marineland - AntibesParfumerie Fragonard - Grasse, èzeMusée océanographique - MonacoVerrerie - Biotîles de Lérins - CannesParc floral Phoenix - NiceParfumerie Molinard - GrasseJardin exotique - èzeFondation Rothschild - Saint-Jean-Cap-FerratMusée national Chagall - NiceMAMAC - NiceMusée Picasso - AntibesMusée international de la Parfumerie - GrasseMusée Matisse - NiceFondation Maeght - Saint-PaulJardin exotique - MonacoMusée de la Mer - CannesHippodrome Côte d’Azur - Cagnes-sur-MerParc Alpha - Saint-Martin-VésubieVésubia Mountain Park - Saint-Martin-VésubieMusée national du Sport - NiceMusée Palais Masséna - NiceMusée départemental Arts asiatiques - Nice

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

850,000800,000622,009

600,000393,076332,394

300,000225,974165,785152,546134,470123,188

120,498119,683116,725

105,38481,68974,29562,39757,374

56,96853,01952,370

TOURIST STaYS bY accOMMOdaTIOn aREa (Average 2016-17).

NICENICE METROPOLIS COASTAL AREAANTIBES CASACANNES MANDELIEUMENTON MONACOPAYS DE GRASSEMOUNTAINS/SKI RESORTS

3,6001,6001,9001,700800450400500

331517167444

Stays(thousands) %

8 million visitors in tourist attractions.

5.3 million French tourist stays.3 out of 10 French tourists are from Paris, 3 out of 10 are from the Mediterranean coast.

Foreigners: 50 % of all tourist stays27 % of foreign tourism is inter-continental (non European).

25 % of tourists are first-timers,e.g. 10 % of French stays and 38 % of foreign stays.

Tourism clientele 13

1 Italy 2 UK/Ireland 3 USA 4 Germany 5 Scandinavia 6 East. Europe, excl. Russia 7 Switzerland 8 Spain 9 Belgium-Lux. 10 Russia 11 Netherlands 12 Near and Middle East 13 Africa 14 Asia, excl. Japan/China 15 Latin America 16 China 17 Oceania 18 Canada 19 Austria 20 Portugal 21 Turkey 22 Japan 23 GreeceTOTaL

959867471467393325266245230205182176167123117

10697786348503733

5,705

16,815,28,38,26,95,74,74,34,03,63,23,12,92,22,11,91,71,41,1

0,80,90,60,6

3144072802131801521331169011963

1023873757864423520282611

2,659

11,815,310,58,06,85,75,04,43,44,52,43,81,42,72,82,92,41,61,3

0,81,1

1,00,4

% %Stays(thousands)

incl. in hotels/T. resid.

(thousands)

Main foreign markets 2016/2017 average

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

Tourism economy 14

T O U R I S M K E Y F I G U R E S 2 0 1 8 E d I T I O n c ôT E d ’ a z U R F R a n c E

6 billion € directly spent by touristsgenerating 10 billion €in revenue.

75,000 direct jobs in tourism, generatingas many indirect jobs.

Tourism contribution to the economy exceeds 15 % vs 7.4 % in France.Half a billion in investments every year.64 % of the total expenditure generated by foreign tourism.20 % of the total expenditure generated by business tourism.

Average spend by convention attendees: 220 € per day.

aVERaGE SPEnd PER daY

Foreigners

Middle Eastern tourists, Americans and Russians

Highest spending clientele.

French

Over 150

110

64

Tourism is a complex market with rapid changes. It is defined by the demand side, as non-residents activity alone has to be taken into account in a given territory. Measuring it requires the establishment of a system of tourism statistics (STS).

In Côte d’Azur, the SST Touriscope Touriscope has been developped since 1984 by the Tourism Observatory of the Côte d’Azur France Regional Committee (CRT). It is based upon an ongoing investigation mechanism designed for the production of tourism statistics.The monitoring process involves an innovative data operating system based on the systematic cross-referencing of data and the exploitation of sources according to their respective relevance.

Touriscope côte d’azur is the official signature of côte d’azur France tourism statistics, which guarantees the consistency, quality and comparability of tourism data.

The main output (Monthly Barometer, Keys figures, Thematic factsheets, Market factsheets, Statistical tables on supply, demand and tourism account) are available on the website:

www.cotedazur-touriscope.com

© C

RT C

ôte d

’Azu

r Fra

nce/

Auré

lien

Butti

n. ©

CRT

Côt

e d’A

zur F

ranc

e/Ca

mille

Moi

renc

. © C

RT C

ôte d

’Azu

r Fra

nce.

© Is

abel

le Fa

bre.

© W

orld

else

. © Le

Mas

Can

dille

. © C

amille

Moi

renc

/ Gol

f Dol

ce Fr

égat

e Pro

venc

e.

cOMITé RéGIOnaL dU TOURISME côTE d’azUR FRancE455, Promenade des Anglais . Horizon . CS 53126 . 06203 NICE Cedex 3 . FranceTel. 00 33 (0)4 93 37 78 78 . www.cotedazurfrance.fr - #cotedazurFrance

toURISM oBSERVAtoRY

CRt CôtE D’AzUR FRANCE

CRT Côte d’Azur France @ProCotedAzur