““How to How to Get More BusinessGet More Business From Your Website!”From Your Website!”

Practical, actionable tips by Practical, actionable tips by Arun AgrawalArun Agrawal

Ebizindia Consulting Pvt. Ltd.Ebizindia Consulting Pvt. Ltd. Internet Marketing ExpertsInternet Marketing Experts

www.ebizindia.comwww.ebizindia.com

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An Optimized WebsiteAn Optimized Website Make your website follow the visitor’s Make your website follow the visitor’s

thought process to get a wild response.thought process to get a wild response. Recession or not, your business will Recession or not, your business will

flourish if you flourish if you solve a solve a realreal problem problem for your for your clients. clients.

Scientific research has proven that fear of Scientific research has proven that fear of loss is a bigger motivator than hope of loss is a bigger motivator than hope of gain.gain.

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Website Design: Looks MatterWebsite Design: Looks Matter

Don’t be shabby!Don’t be shabby! Don’t be a rockstar either!Don’t be a rockstar either! Smart and graceful design works best.Smart and graceful design works best. Match the topic. You may need a fancy Match the topic. You may need a fancy

design for some products.design for some products. Don’t forget usabilityDon’t forget usability!!

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What to say on your home page?What to say on your home page?

We are the leading blah-blah for the last We are the leading blah-blah for the last blah-blah years. Our M.D. is an engineer blah-blah years. Our M.D. is an engineer and we have a great office in a great and we have a great office in a great location. <<who cares>>location. <<who cares>>

Discover how you can easily <get rid of Discover how you can easily <get rid of your problems…> and enjoy <these your problems…> and enjoy <these benefits…> in nn days for as little as $x!benefits…> in nn days for as little as $x!

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Clarity Beats PersuasionClarity Beats Persuasion

WhyWhy should I buy this? should I buy this? Why should I buy from Why should I buy from youyou?? Why should I buy right Why should I buy right nownow? What is your ? What is your

offer today?offer today? Most-Wanted-ResponseMost-Wanted-Response 1-2 second-choice-responses1-2 second-choice-responses Clear benefits, clear call-to-actionClear benefits, clear call-to-action

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Is your site easy to use?Is your site easy to use?

Nothing is more frustrating than an Nothing is more frustrating than an unusable website.unusable website.

Clear navigation (no mystery links).Clear navigation (no mystery links). Prominent call to action – ask for the Prominent call to action – ask for the

order.order. Don’t hide your links.Don’t hide your links. High contrast text.High contrast text. Hover effect and visited links.Hover effect and visited links.

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Long Copy vs. Short CopyLong Copy vs. Short Copy

Just showing photo, product name and Just showing photo, product name and asking for the order?asking for the order?

Compare this with…Compare this with…

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Long Copy vs. Short CopyLong Copy vs. Short Copy

Proper details. Proper details. Show the benefits (not only features). Show the benefits (not only features). Issues if any. Who can use this and who Issues if any. Who can use this and who

cannot? (Negative qualification).cannot? (Negative qualification). Testimonials. Testimonials. Cover all questions I may have before I Cover all questions I may have before I

can commit my order.can commit my order.

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What’s Your Price?What’s Your Price?

Is your price too high? Put the price in Is your price too high? Put the price in perspective. Perceived value, not cost.perspective. Perceived value, not cost.

Do you buy the cheapest?Do you buy the cheapest? Price is a factor when there are no other Price is a factor when there are no other

differentiation factors. Commodity?differentiation factors. Commodity? Build an expert status. Build an expert status. High price with discount – good strategy.High price with discount – good strategy. A higher tier boost sales of the 2A higher tier boost sales of the 2ndnd tier. tier.

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Can you guarantee that?Can you guarantee that?

Internet is a low-trust medium.Internet is a low-trust medium. Guarantee reverses the risk.Guarantee reverses the risk. Fear of refunds and consequent loss.Fear of refunds and consequent loss. Long guarantee.Long guarantee. Outrageous guarantees.Outrageous guarantees.

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TestimonialsTestimonials

Do you have testimonials on your Do you have testimonials on your website?website?

Third person endorsement is very Third person endorsement is very effective. Beats your own claims any day.effective. Beats your own claims any day.

Testimonials from industry authorities are Testimonials from industry authorities are very powerful. Celebrity endorsement.very powerful. Celebrity endorsement.

Those from people in reader-like situation Those from people in reader-like situation work equally well.work equally well.

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Ineffective testimonialsIneffective testimonials

““Excellent work! Very impressed!!”, J.C.Excellent work! Very impressed!!”, J.C. ““Ebizindia does great work.” – John, UKEbizindia does great work.” – John, UK

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Better TestimonialsBetter Testimonials

““We were working with other SEO companies that We were working with other SEO companies that didn't generate even decent results for us. Then didn't generate even decent results for us. Then I contacted SEOtop10 and got amazing results... I contacted SEOtop10 and got amazing results... we are now experiencing a large volume of we are now experiencing a large volume of orders and new customers because of the #1 orders and new customers because of the #1 listing on Google, Yahoo and MSN for around 2 listing on Google, Yahoo and MSN for around 2 years now.”years now.”

- Kirk Bachelder, - Kirk Bachelder, www.CTSwholesaleSunglasses.comwww.CTSwholesaleSunglasses.com

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From Reader-like situationFrom Reader-like situation

““Arun stands for Ethics, Knowledge and Arun stands for Ethics, Knowledge and Ideas. I have known him for more than five Ideas. I have known him for more than five years now and I have not seen any years now and I have not seen any change in all three cornerstones of his change in all three cornerstones of his career till date. His expertise in Internet career till date. His expertise in Internet marketing is unquestionable.”marketing is unquestionable.”

- Abhishek Rungta, www.indusnet.co.in- Abhishek Rungta, www.indusnet.co.in

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How long is your form?How long is your form?

Really need all those fields?Really need all those fields? Make the form shorter.Make the form shorter. Validation should not defeat usability.Validation should not defeat usability. Don’t say “Submit”. Put a verb.Don’t say “Submit”. Put a verb. Privacy policy helps a lot.Privacy policy helps a lot.

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Make it easy to contact you!Make it easy to contact you!

Phone number should be prominently Phone number should be prominently displayed.displayed.

Contact / feedback form.Contact / feedback form. Full address (great credibility).Full address (great credibility). Photos of people, office etc.Photos of people, office etc.

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We are getting social!We are getting social!

You need to master the social media.You need to master the social media. People buy from people they like.People buy from people they like. Use blogs to convey your personality.Use blogs to convey your personality. Create an expert status with quality posts.Create an expert status with quality posts. Twitter to build personal relations.Twitter to build personal relations. Don’t try to sell in the social media.Don’t try to sell in the social media.

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Reputation ManagementReputation Management

People will search for information about People will search for information about you on the Internet.you on the Internet.

Try to dominate all 10 results on the Try to dominate all 10 results on the results page. We’ll discuss with social results page. We’ll discuss with social media.media.

Drown out the negative reviews. You can’t Drown out the negative reviews. You can’t change them.change them.

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Reputation MonitoringReputation Monitoring

Twitter search (search.twitter.com)Twitter search (search.twitter.com) Google alerts (Google alerts (www.google.com/alertswww.google.com/alerts)) Forums related to your topic.Forums related to your topic.

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Press ReleasesPress Releases Was a pitch to reporters in the good old Was a pitch to reporters in the good old

days.days. Now it is more targeted towards the Now it is more targeted towards the

consumers directly.consumers directly. Tie in to a current event for better chance Tie in to a current event for better chance

at going viral, or being picked up.at going viral, or being picked up. Must include media (photo, video) for Must include media (photo, video) for

more impact.more impact. Include on your website also.Include on your website also.

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Blogs: What’s up?Blogs: What’s up?

Search engines love blogs.Search engines love blogs. Effective medium to distribute updates that Effective medium to distribute updates that

don’t deserve a web page. Consider news don’t deserve a web page. Consider news currency – long term or short term. New currency – long term or short term. New president appointed vs. president profile.president appointed vs. president profile.

Teach various ways to use your product, Teach various ways to use your product, in different situations.in different situations.

CMS helps in easy updatesCMS helps in easy updates

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SEO: Free TrafficSEO: Free Traffic Good SEO can get you massive traffic at Good SEO can get you massive traffic at

no cost.no cost. Don’t go for the flavor for the dayDon’t go for the flavor for the day Basic SEO correctness + good content Basic SEO correctness + good content

should be fine for most industriesshould be fine for most industries Fragile source – not reliableFragile source – not reliable

Quick tips >>Quick tips >>

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SEO: Onsite OptimizationSEO: Onsite Optimization Web site elements Web site elements

• URLURL• Title – use main keyword once and a variation Title – use main keyword once and a variation • headlines, sub-headlinesheadlines, sub-headlines• Images (filename, alt-text)Images (filename, alt-text)• Content – keyword-rich copy Content – keyword-rich copy

Site structureSite structure Outgoing URL should be keyword richOutgoing URL should be keyword rich

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SEO: Offsite OptimizationSEO: Offsite Optimization Get links from authority sitesGet links from authority sites Some high quality links can beat many low Some high quality links can beat many low

quality linksquality links Vary the anchor textVary the anchor text Get deep links to internal pagesGet deep links to internal pages

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Site SearchSite Search

Internet visitors are not patient.Internet visitors are not patient. Easy to find, easy to buy.Easy to find, easy to buy. Medium to large sites must have site Medium to large sites must have site

search.search. Invaluable research tool.Invaluable research tool.

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Mastering the Paid Search Market!Mastering the Paid Search Market!

Numbers in ad copy.Numbers in ad copy. Use the keyword in title, body and URL.Use the keyword in title, body and URL. Pre-qualify to avoid tire-kickers.Pre-qualify to avoid tire-kickers. Separate ad-groups with closely tied Separate ad-groups with closely tied

keywords.keywords. Use different matching types.Use different matching types. Extensively use negative match.Extensively use negative match.

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Does your landing page Does your landing page measure up?measure up?

Continue the conversation.Continue the conversation. Don’t bait and switch – keep the promise.Don’t bait and switch – keep the promise. Clear call-to-action.Clear call-to-action. Credibility boosters. Testimonials. Logos.Credibility boosters. Testimonials. Logos. Privacy policy, contact us pages.Privacy policy, contact us pages. Split test. Then split test some more.Split test. Then split test some more.

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How Can I Help YOU?How Can I Help YOU?

Arun AgrawalArun AgrawalEbizindia Consulting Pvt. Ltd.Ebizindia Consulting Pvt. Ltd.

+91-98310-27107+91-98310-27107arun@ebizindia.comarun@ebizindia.com

www.ebizindia.comwww.ebizindia.com (Please visit) (Please visit)www.twitter.com/ebizindiawww.twitter.com/ebizindia (Follow me) (Follow me)

www.linkedin.com/in/arunagrawalwww.linkedin.com/in/arunagrawal (Let’s connect) (Let’s connect)